Majority of Canadians who booked a trip with reward points went on a
TORONTO, Nov. 2, 2011 /CNW/ - The ancient Pyramids (26 per cent) lead
the list of popular destinations that Canadians would choose if they
could only visit one city and one landmark, according to a recent RBC
Honolulu (13 per cent) was the top choice among most reward travellers, given one city in the world to visit.
Europe held the most allure among continents, with four of the top 10
destinations that Canadians would visit if they could only choose one
city, with Paris (11 per cent), Rome (10 per cent), London (nine per
cent) and Madrid (three per cent) leading the way.
"Canadians prefer historic landmarks when looking at the vacation of
their dreams, and the right rewards program can make that a reality,"
said Donna Lue-Atkinson, vice-president of Global Loyalty Programs and
Rewards, RBC. "Travel purchases using RBC Rewards points are on the
rise, indicating that Canadians still place a high priority on
vacations, even in an uncertain economic climate. This suggests that
Canadians are looking to their loyalty programs to provide affordable
The poll found that family vacations were the most popular type of
redemption (58 per cent) for Canadians who used reward points to redeem
a trip for themselves, spouse or family. Nearly a quarter of Canadians
have postponed a vacation (24 per cent), according to an RBC study earlier in the fall, because of their caution around their personal
debt loads. Those with children were even more likely to change their
vacation plans (30 per cent).
"Using your rewards card for travel is a simple way to defray vacation
expenses as family budgets tighten and affordability concerns arise,"
said Lue-Atkinson. "By applying your rewards card for everyday
purchases, you can watch your grocery bill or movie tickets turn into
plane tickets, a hotel stay or an exciting adventure."
The RBC Rewards survey revealed that Canadians are avid collectors of
reward points, as six-in-10 (58 per cent) earn travel rewards towards flights and hotels, but an almost equal number (57 per cent)
say they find limits on their loyalty programs to be frustrating.
A majority of reward cardholders say having a program with points that
don't expire (96 per cent), that is easy to understand with minimal
restrictions (93 per cent) and the ability to earn rewards more quickly
(93 per cent) are important when choosing a rewards program.
Lue-Atkinson offers the following additional tips to earn points faster:
Stick to one program - Make sure to focus on one or two reward programs you really believe
in and align your spending accordingly. Focusing on just one program
will allow you to collect points faster while consolidating your
expenses into one monthly statement. Look for programs that make
booking as easy and convenient as using cash.
Make it automatic - Paying monthly expenses such as insurance premiums, fitness
memberships and utility bills, with your rewards credit card can help you automatically rack up points and simplify your finances.
Look for deals and extras - Take advantage of bonus offers and promotions to make sure that you're getting the most value out of your rewards
credit card. Special enrolment offers and seasonal airline partnerships
can give you bonus points on top of what you normally collect. Some
cards also offer travel insurance protection, which means extra savings
when planning a vacation.
Regional and gender breakdown of which cities Canadians would choose to visit, given only one choice:
Men and women were fairly even on most destinations, with women
outpacing men on Paris and Honolulu as their top choices (women: 13 per
cent and 13 per cent, men: nine per cent and 12 per cent,
Vancouver was the only Canadian city to make the top ten and Atlantic
Canadians were the most interested in heading out to Western Canada
(seven per cent).
Regional breakdown of top tourist destinations Canadians would choose to visit, given only one choice, shows:
More than a quarter of survey respondents would visit the Great
Pyramids, with Ontarians above the national average at 29 per cent.
Quebec respondents favoured Disneyworld more than any other region at 22
Albertans were most interested in seeing the Statue of Liberty at seven
Atlantic Canadians (18 per cent) were the most interested in the Eiffel
Tower, while British Columbians (11 per cent) would visit the
Gender breakdown of top tourist destinations Canadians would choose to visit shows:
Men were more drawn to the Great Pyramids (28 per cent, women: 25 per
cent) and the Great Wall of China (17 per cent, women: 12 per cent).
Women preferred Disneyworld (18 per cent, men: 12 per cent), the Eiffel
Tower (14 per cent, men: 10 per cent), and the Taj Mahal (eight per
cent, men: five per cent).
About the RBC Rewards Travel Survey
The online survey of 1,507 reward or loyalty card holders was conducted
by Ipsos Reid. Data was collected from September 1 to 7, 2011. An
unweighted probability sample of this size, with 100 per cent response
rate, would have an estimated margin of error of plus or minus 2.2
percentage points, 19 times out of 20.
For further information:
Ka Yan Ng, RBC Communications, (416) 974-1794
Matt Gierasimczuk, RBC Communications, (416) 974-2124