The Globe and Mail Introduces Major Changes and Enhancements to Print and Digital Products



    New design, content, staff and features

    TORONTO, April 23 /CNW/ - Today The Globe and Mail has introduced a host
of significant changes and enhancements to its print and digital products in
order to continue its leadership in the 21st century media age.
    The newspaper has adopted a bold, bright new design and a trimmer 12-inch
(30.5-cm) wide broadsheet format. A new weekday section, Globe Life, debuts
and ReportonBusiness.com officially launches as a one-stop site for The
Globe's business and investing content online. A new Market Action Centre has
been created at ReportonBusiness.com, while the newspaper section places its
emphasis on interpreting the financial results of the previous day. These
developments are supported by the hiring of 30 journalists and significant
investments in foreign reporting, new features, columns, print and digital
design, and newsroom operations.
    "We are taking another big step forward in the long evolution of The
Globe," said Phillip Crawley, Publisher and CEO of The Globe and Mail. "Over
the last two years we examined every Globe product and every aspect of our
operations - nothing has been sacred - and have invested aggressively for
continued growth."
    "All decisions about new content and design have been based on deep
knowledge of Globe readers," added Edward Greenspon, Editor-in-Chief, The
Globe and Mail. "We've always seen our readers as multi-faceted individuals,
and over time we've established an even better understanding of their
priorities and needs as citizens, parents, taxpayers, workers, consumers, and
individuals. We've created new content and presentation to best serve those
aspects of their personality."

    New newspaper design and format

    The Globe and Mail today introduces the most significant redesign of the
newspaper in a decade. Led by Editorial Design Director, David Pratt, the
design includes a new font and new layout principles which better use
graphics, illustrations, photography and colour to support reporting.
    The width of the newspaper has been reduced by one-and-a-half inches to
12 inches (30.5 cm). This trim broadsheet format is becoming the standard for
leading quality newspapers around the world, including The Wall Street Journal
and The New York Times.
    "Our pages, in print and online, communicate to readers on an emotional
as well as an intellectual level. Design is critical to the reading experience
and our ability to tell stories well," said Greenspon. "The new Globe and Mail
design presents a smarter and more accessible newspaper and Web package."

    New Globe Life section

    While the newspaper is trimming in width, it is increasing in content
with the addition of the Globe Life section Monday through Fridays.
    Edited by Jill Borra and supported by a dedicated team of reporters and
columnists, Globe Life will tackle topics including working life, family,
relationships, food and wine, home and décor, and health in fresh, surprising,
and challenging ways.

    www.ReportonBusiness.com

    The Globe and Mail was a digital media pioneer when it launched
globefund.com ten years ago to use the Internet to present investment data and
tools. The Globe continues to innovate online with the introduction of a fully
loaded new business and financial Web site, ReportonBusiness.com. It brings
together in one destination The Globe's leading business reporting and the
investment tools formerly offered in the separate sites globefund.com and
globeinvestor.com.

    Report on Business Changes

    The Globe and Mail also completes the move of its business agate - stock,
bond mutual fund and market data listings - from the pages of the Report on
Business section to the Web so the newspaper can focus more on exclusive
business stories, commentary and analysis.

    Added Editorial Content and Staff

    Globe and Mail foreign reporting capacity is increasing, led by the moves
of John Ibbitson to Washington, Alan Freeman to foreign policy and defence
specialist in Ottawa, Eric Reguly to Europe, and Marcus Gee's appointment as
an Asia-Pacific specialist.
    New staff, columnists and features are also being added to other areas of
The Globe including the Focus, Comment, and Review sections.

    Marketing Campaign

    The Globe and Mail is supporting these changes with a new multi-channel
marketing campaign including print, online, television, cinema and outdoor
advertising, and direct-to-consumer promotions, public relations, and street
marketing.

    The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc.,
Canada's number-one private broadcaster.

    
    Attention editors: B-roll footage is available:

    DATE & TIME:    Monday, April 23, 2007 @ 6:30 - 7:00am ET Continuous
    ------------    Loop Repeated at 1 - 1:30pm ET Continuous Loop

    COORDINATES:    Anik F2, C Band, Transponder 3B, audios 6.2 and 6.8
    ------------    Downlink Freq: 3820 V

    Attention photo editors: A photo will be available on the CP photo wire
                             at 2pm ET.
    





For further information:

For further information: and to arrange an interview with Phillip
Crawley or Edward Greenspon: Niya Nikitova, (416) 969-2654; Jill Anzarut:
(416) 797-9726

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