Reaches More Canadians in Key Categories Than Any Other Weekday Newspaper
TORONTO, March 29 /CNW/ - Today's release of the Print Measurement Bureau
(PMB) data underscores The Globe and Mail's dominance of the national
newspaper market. According to PMB, The Globe and Mail has 1,327,000 average
readers on weekdays - a 63 per cent advantage over the National Post - and an
average 1,245,000 readers on Saturdays - an 89 per cent advantage over the
This data reinforces similar findings in this week's NADbank data release
which reported a 66 per cent Globe readership advantage on weekdays and a
92 per cent advantage on Saturdays.
Both PMB and NADbank underscore the quality of The Globe and Mail
readership. PMB demonstrates that Report on Business Magazine and The Globe
and Mail newspaper are the top two publications to reach the most powerful and
prosperous readers in Canada.
The weekday Globe and Mail reaches more key reader categories than any
other PMB-measured newspaper, business publication and newsmagazine, except
for The Globe's own Report on Business Magazine. These categories include:
household incomes of $150,000 or more; personal incomes of $75,000 plus,
$100,000 plus, and $150,000 plus; and senior managers/owners/professionals.
"The Globe's focus on quality paid circulation continues to deliver
quality readership," said Phillip Crawley, Publisher and CEO, The Globe and
Mail. "We will continue to deliver that quality readership through smart
product innovations and market leadership in 2007."
The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc.,
Canada's number-one private broadcaster.
For further information:
For further information: Phillip Crawley, Publisher and CEO, The Globe
and Mail, c/o (416) 585-5320, firstname.lastname@example.org