Eickhoff Supermarkets used the latest in store design, lighting, technology, and efficiency in developing the new ShopRite® at Wishing Well Plaza in Burlington, NJ
BURLINGTON, N.J., Sept. 24, 2015 /PRNewswire/ -- Creative use of lighting has changed how the aisles of The ShopRite(R) at the Wishing Well Plaza are viewed and experienced by customers. The supermarket unveils lighting that transforms and redefines grocery shopping for a new generation, drawing customers in with amazing visual clarity, precision, and mood setting. It's a giant leap forward into the future for Eickhoff Supermarkets and ShopRite brands.
"Our spectacular new ShopRite is lit right by Amerlux," explains Geoffrey Eickhoff, Vice President Operations/Owner, Eickhoff Supermarkets, ShopRite of Burlington, NJ, in the Wishing Well Plaza. "Wishing Well Plaza ShopRite in Burlington County marks a new era for Eickhoff Supermarkets. We designed it with 'experiential engineering' in mind, a refined, yet revolutionary approach to in-store lighting, architecture and store design."
The backstory on Wishing Well ShopRite
Wishing Well ShopRite represents a revolutionary approach to a mature-brand store, and has not only made waves within the ShopRite and Wakefern Food families, but has also reverberated among our competitors. Right out of the gate, the new ShopRite has revived and transformed a dormant location. Also, in the spirit of community responsibility, the company transferred 100 employees from the old Willingboro location, and more than 200 new jobs have been filled.
Amerlux Lighting Solutions
Contour track head systems make floral, produce, butcher shop, and end caps come alive – the perfect high-performance accent lighting. Cylindrix IV (C4) punches through ambient light for extra brilliance in produce and end cap areas. The compact, powerful Hornet HP LED brings out the colors in seafood, while the Producer brings linear magic to the bakery, butcher shop, and cash wrap areas.
About Amerlux LLC
Amerlux understands the power of light and its connection to both mind and body. The company uses this understanding to create products that deliver real benefits and extraordinary value. Lighting is so much more than just watts and lumens. Amerlux Lighting captivates and motivates, creating unique visual experiences for every environment, worldwide.
A global trailblazer in lighting technology and design, Amerlux understands that the true power of light is not measured in lumens alone, but ultimately in the human responses it creates. Brilliant innovators in its brand-new Oakland, N.J., headquarters, the company develops, manufactures, and delivers amazing architectural grade lighting solutions that span virtually every interior and exterior application—and leads the industry in integrated intelligent systems. Let Amerlux change the way you view light.
178 Bauer Drive
Oakland, New Jersey 07436
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