Environmental experts from David Suzuki Foundation, opinion leaders,
advocates and cool Canadian bands along for the ride
TORONTO, Sept. 22 /CNW/ - FLICK OFF, the irreverent yet high-profile
environmental advocacy movement launched last year to heighten awareness of
climate change, today announced the next stop (in fact, four stops in October)
on its journey to inspire Canadians to take action against climate change.
The FLICK OFF Express, presented by RBC, will travel by train carrying
students, activists, advocates, environmental experts and cool Canadian
musical artists Constantines and Spiral Beach, on a four-day tour that will
stop at four Ontario universities for a rally and live concert.
"We're encouraging Ontario university and college students to stand up
for the environment, take individual action, and ask our business and
community leaders to make plans to produce 100 per cent of our electricity
from renewable energy sources," said Gill Deacon, FLICK OFF supporter, author,
broadcaster and environmentalist. "Attend the rallies, sign our petitions and
join the FLICK OFF movement. The time to act is now!"
The FLICK OFF Express stops include:
- Wednesday, October 15, 2:00pm-3:30pm
University of Western Ontario outside University Community Centre
- Thursday, October 16, 12:30pm-2:00pm
York University, Vanier Field
- Friday, October 17, 3:30pm-5:00pm
Queen's University, Agnes Benedickson Field
- Saturday, October 18, 2:30pm-4:00pm
University of Ottawa, Confederation Park
At each stop, campus rallies will mobilize thousands of Ontario students
who, along with the FLICK OFF Express passengers, will deliberate and
demonstrate their commitment to changing habits that contribute to climate
change. Students across Southern Ontario will pledge to FLICK OFF bottled
water, the car, fossil fuels and more.
Additionally, through a unique RBC/FLICK OFF Campus Challenge, students
can register online at flickoff.org, to commit to an energy saving activity
and have the chance to win prizes. The RBC/FLICK OFF Campus Challenge, which
runs until October 5, will award four grand prize winners plus two friends
each with the opportunity to travel aboard the FLICK OFF Express from Kingston
to Ottawa, and meet personally with Dr. David Suzuki.
Students increase their chances of winning by committing to additional
actions like using public transit, eating locally-grown foods, choosing not to
buy bottled water, switching to electronic bank statements and spreading the
word to their friends. As part of its campaign to foster a culture of water
stewardship in Canada and abroad, RBC will also run a complementary water
bottle exchange at each rally.
The university tour is the next stage of the FLICK OFF initiative, and
signifies a grassroots effort to incite action on the part of students to
demand better from business and community leaders. "The torch is being passed
to a new generation who will be bearing the brunt of the environmental damage
being caused by reliance on fossil fuels," adds Gill Deacon. "It's the
responsibility of individuals, governments and corporations together to FLICK
"MuchMusic is proud to return as the official broadcast sponsor of FLICK
OFF," said David Kines, Senior Vice-President, Much MTV Group, CTV Inc. "With
the extraordinary reaction to last year's campaign, Much audiences proved they
care deeply about our energy crisis and depleting natural resources. Our goal
is to remind youth, on every platform we have, to FLICK OFF and make simple,
everyday changes that affect our planet in a positive way."
Also lending their support to the FLICK OFF Express and attending the
rallies will be José Etcheverry and Dr. Faisal Moola of the David Suzuki
Foundation, the FLICK OFF Express Scientific Partner. Each rally will feature
a video message from Dr. Suzuki plus environmental expert guest speakers from
the Foundation. Dr. Suzuki himself will be in Ottawa to welcome the FLICK OFF
Express to its final destination, joining in the rally for climate change in
the nation's capital and presenting the petitions in support of the program.
"The FLICK OFF Express is an exciting initiative that highlights the need
for renewable sources to be the focal point of government energy policy,
research and legislation immediately," said Dr. Suzuki. "We all have a role to
play and action is required both individually and collectively right now if we
are to have any impact on future climate change."
Hosting the rallies will be high-profile MuchMusic VJ Hannah Simone. In
between destinations, those on board the train will participate in seminars
and discussions on environmental issues moderated by the FLICK OFF Express
experts and members of the David Suzuki Foundation. A documentary crew will
film the proceedings for future broadcast.
Additional partners include exclusive broadcast sponsor MuchMusic, Virgin
Mobile, Roots and MySpace Canada. For complete details on the FLICK OFF
Express, visit www.flickoff.org
For further information:
For further information: Media Contacts: David Holmes, (416) 628-5605,
firstname.lastname@example.org; Chris McDowall, (416) 628-5648, email@example.com