MONTREAL, March 21 /CNW Telbec/ - Today, in Toronto, before an impressive
gallery of guests, including Oscar-nominee actress Virginia Madsen,
Transcontinental Media will celebrate the official launch of the first issue
of the Canadian edition of More, which is already a huge success. The response
from advertisers was enthusiastic and the number of subscriber copies will
likely reach 80,000, almost double the 43,500 predicted. A total of 125,000
copies were printed. More targets the 40+ female demographic, a segment hungry
for editorial that speaks to them directly. Its U.S. version has tripled its
circulation since Meredith Corporation launched it in 1998 and it was named
2006 Magazine of the Year by Advertising Age. Transcontinental announced its
exclusive, multi-year licensing agreement with Meredith in May 2006. This
first Canadian issue, whose editor-in-chief is Linda Lewis, is already
available in newsstands. The addition will bring Transcontinental Media's
magazine total to 44, including 29 titles in its consumer magazine portfolio.
Francine Tremblay, senior vice president of consumer magazines at
Transcontinental Media, was excited: "In more than 30 years in the magazine
industry, I have never seen such a success for the first issue of a magazine!
This isn't an ordinary launch, this is a celebration. This product was much
anticipated and we were right to acquire the licensing agreement. More fills
an underserved niche in both the Canadian marketplace and Transcontinental's
suite of women's magazines. This addition will allow our advertisers to reach
consumers through a line of publications ranging from Elle Canada to Canadian
Living and Homemakers, through to More and Good Times."
For her part, Natalie Larivière, president of Transcontinental Media,
said: "This agreement with a major American publisher is yet another
successful execution of one of our primary growth strategies: to partner with
other industry-leading companies to develop innovative products and services.
Meredith's reputation as the American consumer magazine specialist for over a
century now and More's popularity combine to make this a promising partnership
that may foster further opportunities for both our publishing and printing
More is the defining magazine of a powerful and empowered generation - a
growing community of women over 40 who are more accomplished, more confident,
more influential and have more time to spend on themselves. With features on
health, beauty, fashion, food and lifestyle, finance, foreign and national
affairs, the arts, travel and more, More gives established women more of what
they want to get more out of life.
About Transcontinental Media
The fourth-largest print media group in Canada, with more than
3000 employees and annual revenues of $580 million in 2006, Transcontinental
Media is the country's leading publisher of consumer magazines and of
French-language educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business units, and is also,
through Publi-Sac, Quebec's leading door-to-door distributor of advertising
Transcontinental Media is a subsidiary of Transcontinental Inc.
(TSX: TCL.A, TCL.B), which has more than 14,500 employees in Canada, the
United States and Mexico and reported revenues of C$2.3 billion
(US$1.9 billion) in 2006.
For further information:
For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
firstname.lastname@example.org, www.transcontinental.com; Financial
Community: Jennifer F. McCaughey, Director, Investor Relations,
Transcontinental Inc., (514) 954-2821, email@example.com