Redwood launches Zoom-Zoom, a global magazine for Mazda
TORONTO, Sept. 27 /CNW/ -- Redwood and Mazda are bringing the thrill of
the road to readers worldwide.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050623/NYTH092LOGO )
Zoom-Zoom, a new global magazine for Mazda customers, is about the
excitement of new experiences and the exhilaration of driving a Mazda. Its
first issue launched September 15 in five languages and eight countries - the
UK, U.S., Canada, Germany, Spain, Japan, Australia and New Zealand - though it
may expand with future issues. Its global circulation is more than 1.5
million, including 283,000 copies in the US and 327,000 copies in Canada.
Redwood Custom Communications produces all local content for the
magazine's North American editions, incorporating global editorial developed
in the UK and Japan.
Reflecting the Mazda brand, Zoom-Zoom covers a wide range of interests
with vigour. The first US edition examines the legendary Mazda Raceway at
Laguna Seca, while the Canadian version profiles a Hollywood stunt guru from
Toronto. Globally, the magazine celebrates the 40th anniversary of the rotary
engine with some of its biggest fans, including the Tonight Show's Jay Leno.
It features a robot that skates on your office desk, an electric guitar for
frequent flyers and the strange sport of River Bugging. Its cover story takes
Mazda customers on a thrilling ride through Italy's supercar country in the
Mazda MX-5, the world's top-selling sports coupe.
Gavin Green, Redwood's Automotive Managing Director, says, "We are
tremendously excited by the prospect of developing this magazine with Mazda
and watching it grow issue by issue. It will bring to life the pure emotion of
motion for Mazda customers and reinforce the credentials and personality of
the Mazda brand."
Dan Morris, Mazda's Senior Managing Executive Officer in charge of
Marketing, Sales and Service: "With sustained worldwide growth over the past
few years, it is more important than ever to broaden the dialogue with our
customers and make them feel part of the Mazda family. We are thrilled to be
able to bring our vision to the people that trust our brand in every corner of
the world, articulating our message in ways that will make our customers
experience Zoom-Zoom in every page."
For more information about Mazda, visit www.media.mazda.com
About Redwood Custom Communications
Redwood Custom Communications is North America's largest dedicated custom
publisher. It uses the power of editorial to build relationships and drive its
clients' business objectives. Redwood CC has offices in Toronto, New York and
Chicago, and its North American clients include: Kraft North America, British
Airways, CAA, Sea Island Resorts, Expo Design Centre, The Home Depot, The
Scotts Company, LendingTree.com, RBC Royal Bank, Sears Canada and Mazda
Internationally, Redwood currently produces global automotive branded-
magazine programs for Volvo and Land Rover. LIV magazine (Volvo) is one of the
most established automotive custom publications in the world. It is
distributed in more than 70 countries and in 30 languages. Land Rover's
magazine, Onelife, has been published by Redwood since 1999 and is now
distributed in 30 countries.
Redwood: branded content. thinking ahead.
VP Business Development
416 847 8548
For further information:
For further information: Joseph Barbieri, VP Business Development of
Redwood Custom Communications, +1-416-847-8548, email@example.com
Web Site: http://redwoodcc.com http://www.media.mazda.com