The Dark Knight: The IMAX Experience posts record-breaking second weekend results



    Film Expected to Cross $20 Million Today, Faster Than Any Previous IMAX
    Release

    LOS ANGELES, CA, July 28 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX)
and Warner Bros. Pictures today announced that The Dark Knight: The IMAX
Experience continued its unprecedented box office performance with the highest
grossing second weekend in IMAX history. The IMAX release grossed $4.6 million
on 94 domestic IMAX screens, from Friday July 25 through Sunday July 27,
bringing the film's domestic total to $16.3 million.
    Internationally, the film grossed approximately $1.6 million in 28
IMAX(R) theatres, for a per screen average of $57,800, bringing the
international total to $2.8 million. Through Sunday, the worldwide IMAX total
was $19.2 million and is expected to cross the $20 million milestone today.
    "The Dark Knight is continuing to create new Batman fans nationwide with
many repeat customers experiencing it in IMAX theatres," said Dan Fellman,
President of Domestic Distribution, Warner Bros. Pictures. "The box office
performance of the film in IMAX's format demonstrates how The IMAX
Experience(R) transforms an already exciting movie into an event that lasts
beyond the first weekend."
    The IMAX release of The Dark Knight continued its opening box office
record streak overseas. Highlights from this past weekend include London's BFI
IMAX theatre, which hosted the film's European premiere, and posted a record
international IMAX opening of $221K for the weekend. The film also broke
opening weekend records for an IMAX title in Holland, South Africa, Turkey and
the UAE.
    "With nearly $58,000 per screen average for the weekend, moviegoers are
clearly drawn to IMAX theatres," said Veronika Kwan-Rubinek, President of
International Distribution, Warner Bros. Pictures. "Results in the holdover
markets dropped a mere 13%, which demonstrates the resilience this film has in
the IMAX format."
    "Many IMAX theatres have been operating at nearly full capacity
throughout the week and into the second weekend, and the additional IMAX
locations that opened internationally over the weekend have reported many
individual box office records," said IMAX Co-Chairmen and Co-CEOs Richard L.
Gelfond and Bradley J. Wechsler. "We're starting to see the film's strong legs
in IMAX theatres, with a second record-breaking weekend and strong advance
sales into this week."
    "The second weekend results are incredible," added Greg Foster, Chairman
and President of IMAX Filmed Entertainment. "We are grateful to (Director)
Chris Nolan for incorporating IMAX into the design of his film and to Warner
Bros. Pictures for utilizing the IMAX network as a key part of the film's
marketing and distribution blueprint, a combination that clearly resonates
with moviegoers worldwide."
    The Dark Knight: The IMAX Experience features six sequences filmed with
IMAX cameras, which marks the first time ever that a major feature film has
been even partially shot using IMAX cameras, marking a revolutionary
integration of the two film formats.
    Sequences shot in traditional 35mm have been digitally re-mastered into
The IMAX Experience with proprietary IMAX DMR(R) technology. The two formats
are seamlessly integrated and morph between IMAX and IMAX DMR. In other words,
scenes shot in 35mm appear in IMAX DMR (letterbox), while scenes shot with
IMAX's cameras on 15/70mm film expand vertically to fill the entire IMAX
screen, which can be up to eight stories tall, for an all-encompassing IMAX
Experience.
    With the help of Lieutenant Jim Gordon and District Attorney Harvey Dent,
Batman sets out to destroy organized crime in Gotham for good. The triumvirate
proves to be effective, but they soon find themselves prey to a rising
criminal mastermind known as the Joker, who thrusts Gotham into anarchy and
forces the Dark Knight ever closer to crossing the fine line between hero and
vigilante.
    Christian Bale reprises his role as Bruce Wayne/Batman; Academy Award
nominee Heath Ledger ("Brokeback Mountain") stars as arch-villain The Joker,
and Aaron Eckhart plays District Attorney Harvey Dent. Maggie Gyllenhaal joins
the cast in the role of Rachel Dawes. Returning from "Batman Begins" are Gary
Oldman as Lieutenant Jim Gordon; Oscar winner Michael Caine ("The Cider House
Rules") as Alfred; and Oscar winner Morgan Freeman ("Million Dollar Baby") as
Lucius Fox.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX(R) theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience. IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of March 31, 2008, there were 298 IMAX theatres
operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX
Experience(R) are trademarks of IMAX Corporation. More information on the
Company can be found at www.imax.com.

    Certain statements included in this quarterly report may constitute
"forward-looking statements" within the meaning of the United States Private
Securities Litigation Reform Act of 1995. These forward-looking statements
include, but are not limited to, references to future capital expenditures
(including the amount and nature thereof), business and technology strategies
and measures to implement strategies, competitive strengths, goals, expansion
and growth of business, operations and technology, plans and references to the
future success of IMAX Corporation together with its wholly-owned subsidiaries
(the "Company") and expectations regarding the Company's future operating and
financial results. These forward-looking statements are based on certain
assumptions and analyses made by the Company in light of its experience and
its perception of historical trends, current conditions and expected future
developments, as well as other factors it believes are appropriate in the
circumstances. However, whether actual results and developments will conform
with the expectations and predictions of the Company is subject to a number of
risks and uncertainties, including, but not limited to, general economic,
market or business conditions; the opportunities (or lack thereof) that may be
presented to and pursued by the Company; competitive actions by other
companies; U.S. and Canadian regulatory inquiries; conditions in the in-home
and out-of-home entertainment industries; changes in laws or regulations;
conditions, changes and developments in the commercial exhibition industry;
risks associated with the performance of the Company's new technologies; risks
associated with investments and operations in foreign jurisdictions and any
future international expansion, including those related to economic, political
and regulatory policies of local governments and laws and policies of the
United States and Canada; the potential impact of increased competition in the
markets the Company operates within; and other factors, many of which are
beyond the control of the Company. Consequently, all of the forward-looking
statements made in this quarterly report are qualified by these cautionary
statements, and actual results or anticipated developments by the Company may
not be realized, and even if substantially realized, may not have the expected
consequences to, or effects on, the Company. The Company undertakes no
obligation to update publicly or otherwise revise any forward-looking
information, whether as a result of new information, future events or
otherwise.





For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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