The Dark Knight Shatters IMAX Opening Box Office Records



    
    Highlights include:
    -   Record worldwide IMAX opening weekend at $7 million
    -   Record domestic IMAX three-day opening weekend at $6.3 million
    -   Record per screen average at $67,036
    -   Record number of engagements for any domestic IMAX release at 94
    -   Record 12:01 show gross at $641,508
    -   Record opening day at $2,590,581
    

    LOS ANGELES, CA, July 21 /CNW/ - IMAX Corporation (NASDAQ:  IMAX; TSX:IMX)
and Warner Bros. Pictures today announced that the studio's summer box office
hit, The Dark Knight, starring Christian Bale and Heath Ledger, and directed
by Christopher Nolan, shattered opening box office records on 94 IMAX screens
during its debut. The IMAX release contributed $6.3 million of the
$158.4 million that the film grossed at the domestic box office, on a total of
94 North American screens this weekend. The picture posted a domestic IMAX per
screen average of $67,036. Internationally, the picture generated
approximately $725,000 from 15 IMAX(R) theatres, and it is scheduled to open
in 24 more IMAX locations in the coming weeks. The film's worldwide IMAX
opening total was a record-breaking $7 million.
    "The results from both IMAX and conventional theatres are phenomenal,"
said Dan Fellman, President of Domestic Distribution, Warner Bros. Pictures.
"Chris Nolan's IMAX vision has resonated with all audiences, and it has turned
a highly anticipated theatrical release into a spectacular event."
    "The international response to the film, particularly in IMAX, has been
incredibly positive, with numerous sold out shows and very strong advance
ticket sales," said Veronika Kwan-Rubinek, President of International
Distribution, Warner Bros. Pictures.
    "Chris Nolan and Warner Bros. Pictures have delivered a groundbreaking
film that put IMAX theatres at full capacity over the weekend, even after
adding many extra shows," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond
and Bradley J. Wechsler. "This remarkable film shows the real potential of the
IMAX theatre network, which we expect to grow significantly in the next few
years."
    "This project has been perfectly executed on all levels," added Greg
Foster, Chairman and President of IMAX Filmed Entertainment. "Everyone
involved has done an exceptional job, from the filmmakers who have created a
brilliant film, to the actors who delivered extraordinary performances, to
Warner Bros. Pictures who distributed and marketed the film in a visionary
way, to the IMAX theatre operators, who accommodated the incredible consumer
demand by adding extra shows. We're so happy with the results and very proud
to be a part of such a big success."
    The Dark Knight: The IMAX Experience features six sequences filmed with
IMAX cameras, which marks the first time ever that a major feature film has
been even partially shot using IMAX cameras, marking a revolutionary
integration of the two film formats.
    Sequences shot in traditional 35mm have been digitally re-mastered into
The IMAX Experience(R) with proprietary IMAX DMR(R) technology. The two
formats are seamlessly integrated and morph between IMAX and IMAX DMR. In
other words, scenes shot in 35mm appear in IMAX DMR (letterbox), while scenes
shot with IMAX's cameras on 15/70mm film expand vertically to fill the entire
IMAX screen, which can be up to eight stories tall, for an all-encompassing
IMAX Experience.
    With the help of Lieutenant Jim Gordon and District Attorney Harvey Dent,
Batman sets out to destroy organized crime in Gotham for good. The triumvirate
proves to be effective, but they soon find themselves prey to a rising
criminal mastermind known as the Joker, who thrusts Gotham into anarchy and
forces the Dark Knight ever closer to crossing the fine line between hero and
vigilante.
    Christian Bale reprises his role as Bruce Wayne/Batman; Academy Award
nominee Heath Ledger ("Brokeback Mountain") stars as arch-villain The Joker,
and Aaron Eckhart plays District Attorney Harvey Dent. Maggie Gyllenhaal joins
the cast in the role of Rachel Dawes. Returning from "Batman Begins" are Gary
Oldman as Lieutenant Jim Gordon; Oscar winner Michael Caine ("The Cider House
Rules") as Alfred; and Oscar winner Morgan Freeman ("Million Dollar Baby") as
Lucius Fox.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX(R) theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience. IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of March 31, 2008, there were 298 IMAX theatres
operating in 40 countries.
    IMAX(R), IMAX(R) 3D, IMAX DMR-, IMAX- MPX-, and The IMAX Experience(R)
are trademarks of IMAX Corporation. More information on the Company can be
found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's accounting, the timing of theatre system deliveries, the mix of
theatre systems shipped, the timing of the recognition of revenues and
expenses on film production and distribution agreements, the performance of
films, the viability of new businesses and products, risks arising from
potential material weaknesses in internal control over financial reporting and
fluctuations in foreign currency and in the large format and general
commercial exhibition market. These factors and other risks and uncertainties
are discussed in the Company's Annual Report on Form 10-K for the year ended
December 31, 2007, as well as the Company's Quarterly Reports on Form 10-Q.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Media: IMAX Corporation, New York, Sarah
Gormley, (212) 821-0155, sgormley@imax.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com; Investors:
IMAX Corporation - New York, Heather Anthony, (212) 821-0121,
hanthony@imax.com; Business Media: Sloane & Company, New York, Whit Clay,
(212) 446-1864, wclay@sloanepr.com

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