The Coca-Cola Company Establishes Professorship at IMD



    LAUSANNE, SWITZERLAND, November 12 /CNW/ - IMD, a leading global business
school based in Switzerland, and The Coca-Cola Company today announced the
establishment of an endowed chair that will focus executive education
curriculum and research on the complex dynamic of consumer and shopper
marketing.

    The chair, entitled "The Coca-Cola Professorship of Consumer Insights and
Customer Marketing", will finance the salary of a professor and additional
research in an area of interest designated by The Coca-Cola Company. The first
holder of the chair will be Professor John Walsh.

    Professor Walsh is in his tenth year at IMD. He is the Program Director
of IMD's rigorous, action-oriented Executive MBA program and also directs a
number of customized programs for other companies including Coca-Cola Hellenic
Bottling Company and Hilton Hotels Corporation.

    In the context of the chaired professorship, Professor Walsh will lead
the development of the executive education curriculum and undertake research
projects to enhance understanding of consumer and shopper marketing, and in
particular, purchaser behavior at the choice occasion and in-store.

    "It is truly an honor for me to be associated with such a prestigious
company as Coca-Cola and the Coca-Cola system," said Professor Walsh. "I look
forward to embarking on the research agenda we have set out."

    "This endowment puts us at the forefront of executive education while
gaining valuable insight from well-researched and tested customer development
and commercial capability building practices," said Muhtar Kent, president and
chief operating officer, The Coca-Cola Company. "A key pillar of The Coca-Cola
Company's sustainable growth strategy involves nurturing a winning network of
partners and building mutual success.

    "This relationship is an example of our philosophy in action and is
another step in our commitment to being the most respected, preferred and
trusted global partner for our customers and bottling partners."

    "IMD's success rests largely on our ability to attract and retain the
best professors worldwide," added IMD President Peter Lorange. "Endowed chairs
are critical in this respect, and by funding one, The Coca-Cola Company will
contribute to IMD's long-term success, directly supporting our efforts to
maintain preeminence in the field of executive education."

    About the Coca-Cola Company

    The Coca-Cola Company is the world's largest beverage company. Along with
Coca-Cola, recognized as the world's most valuable brand, the Company markets
four of the world's top five nonalcoholic sparkling brands, including Diet
Coke, Fanta and Sprite, and a wide range of other beverages, including diet
and light beverages, waters, juices and juice drinks, teas, coffees, energy
and sports drinks. Through the world's largest beverage distribution system,
consumers in more than 200 countries enjoy the Company's beverages at a rate
exceeding 1.4 billion servings each day. For more information about The
Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.

    About IMD

    IMD is a leading global business school based in Switzerland. For over 60
years IMD has worked with leading global companies to develop and retain
management talent. IMD is the "global meeting place": the most international
of business schools worldwide. IMD offers learning based on innovative and
highly relevant research. Learning that can be applied to business challenges
- immediately. This is IMD's "Real World. Real Learning." approach.
(www.imd.ch).

    The Financial Times (2007) ranked IMD's executive education programs 1st
outside the USA and 3rd worldwide. IMD's MBA was ranked 1st worldwide in the
2007 FT "Ranking of Rankings", the combined global annual MBA rankings from
Business Week, The Economist, Financial Times, Forbes and the Wall Street
Journal.

    If you would like to conduct an interview with IMD President Peter
Lorange or Professor John Walsh, please contact Alessandro Sofia, IMD
Communications, by phone at +41 21 618 0636 or by email at sofia@imd.ch

    Note to the media:

    Download print-quality high resolution photographs of John Walsh.

    Download print-quality high resolution photographs of the IMD campus and
our Faculty at www.imd.ch/image-gallery.

    Visit our Tomorrow's Challenges, articles that highlight the latest
research output from IMD at www.imd.ch/tc.

    Learn more about IMD. Download our fact sheets in 10 languages at
www.imd.ch/presskit.




For further information:

For further information: The Coca-Cola Company Charlie Sutlive,
404-676-2683 csutlive@na.ko.com or IMD Communications Alessandro Sofia, +41 21
618 0636 sofia@imd.ch www.imd.ch

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THE COCA-COLA COMPANY

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