GUELPH, ON, May 31, 2011 /CNW/ - On the eve of Seniors' Month, The
Co-operators is pleased to announce a new partnership with the
Victorian Order of Nurses (VON) to support its physical fitness
programming for older Canadians. The Seniors Maintaining Active Roles
Together (SMART) Program is designed for people 55 and over who wish to
improve their strength, balance and flexibility, regardless of their
current ability level.
According to the Canadian Institute for Health Information, seniors
account for 40 per cent of all injury hospitalizations, with falls
accounting for 85 per cent of those injuries. Regular physical activity
helps maintains strength, flexibility, balance, and coordination, all
of which reduce the risk of falls. For seniors, weight-bearing physical
activity also reduces the rate of bone loss associated with
"With our population aging dramatically, there is a growing need to
provide programming that helps people maintain their health and
independence as they get older," said Kathy Bardswick, President and
CEO of The Co-operators. "Programs like those offered by the VON
greatly improve seniors' quality of life, and ultimately contribute to
the overall well-being of our communities."
The SMART Program includes both group classes as well as in-home
programming for those who may not benefit from traditional fitness
programs for any of a number of reasons, including mobility
restrictions and health issues. All the activities are tailored to
participants' ability level.
According to Statistics Canada, the proportion of seniors is increasing
more rapidly than all other age groups. In 2010, there were an
estimated 4.8 million Canadians aged 65 or over; that number is
projected to more than double to 10.4 million by 2036.
About The Co-operators:
The Co-operators Group Limited is a Canadian-owned co-operative with
more than $40 billion in assets under administration. Through its group
of companies it offers home, auto, life, group, travel, commercial and
farm insurance, as well as investment products. The Co-operators is
well known for its community involvement and its commitment to
sustainability. The Co-operators is ranked #2 among the 50 Best
Corporate Citizens in Canada by Corporate Knights, and listed among the
50 Best Employers in Canada. For more information visit www.cooperators.ca.
SOURCE The Co-operators
For further information: