MONTREAL, July 19, 2012 /CNW Telbec/ - The CBC president's recent
declaration that "Canadian content and culture would be the single
'biggest failed promise' of a purely free market broadcast model"
represents a point of view that should guide the revision of the crown
corporation's mandate. Indeed, this mandate, which has not been altered
for at least two decades, needs to be updated in order to clearly
reflect this mission, according to the author of a new publication by
the Montreal Economic Institute (MEI). Yves Rabeau, associate professor
at UQAM and the author of several articles and works on the media,
points out that a public broadcaster must first and foremost
concentrate on providing what is less easily available and what private
competitors do not provide.
"For example, by broadcasting game shows and variety shows and by
offering a free Internet music service without any Canadian content
parameters, the CBC tends to reproduce the same content as its private
alternatives. It is difficult to justify 1.2 billion dollars of public
funding per year for these kinds of activities," observes Mr. Rabeau.
Given technological change, the multiplication of private channels and
the presence of quality content on the Internet, the public broadcaster
must concentrate on leading-edge information services and the cultural
sphere. Since these areas of activity are less profitable, and yet
obviously contribute to Canadian identity and culture according to many
observers, this is where the Canadian Broadcasting Corporation can make
a meaningful contribution, concludes the author.
The Viewpoint entitled The mandate of the CBC/Radio-Canada was prepared by Yves Rabeau, associate researcher at the MEI and
associate professor at UQAM. It can be consulted free of charge at iedm.org.
The Montreal Economic Institute is an independent, non-partisan,
not-for-profit research and educational organization. Through its
publications and conferences, the MEI stimulates debate on public
policies in Quebec and across Canada by proposing wealth-creating
reforms based on market mechanisms.
SOURCE MONTREAL ECONOMIC INSTITUTE
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