The Canadian Toy Testing Council awards the highest rating to MEGA Brands' MagNext building system and Smart Builders Piano



    MagNext and Smart Builders Piano Receive Top Three-Star Ratings

    MONTREAL, Oct. 30 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) is pleased to
announce that The Canadian Toy Testing Council (CTTC) has awarded the Mega
Bloks MagNext building system and Smart Builders Piano with a three-star
rating, the CTTC's highest rating level.
    The CTTC honor is the latest of the many accolades MagNext and Smart
Builders Piano have already received. The CTTC's three-star rating
demonstrates excellence in all areas of function, design, durability, battery
consumption, and most importantly, play value.
    "The MagNext Drawer Case features magnetic building pieces that are so
strong they will not fall apart when building or playing. After children are
finished building, the carrying case is designed for easy clean up, with a
base tray in the middle and two pull out drawers at each end." said Tasha
Poirier Editor, Toy Report for the Canadian Toy Testing Council. "As for the
Smart Builders Piano, it's not an average child's piano; it's much more!
Children can learn songs, create beats, and build on top of the piano with
blocks to make the sound change. The children loved listening to the different
songs and trying to produce their own masterpieces to perform."
    "A lot of thought goes into developing and creating innovative products
that encourage creativity and learning, and we are very proud to have our toys
recognized by so many independent and trusted organizations, especially one as
prestigious as the Canadian Toy Testing Council," said Vic Bertrand, Chief
Innovation Officer of MEGA Brands.

    About MEGA Brands

    MEGA Brands is a trusted family of leading global brands in construction
toys, games & puzzles, arts & crafts and stationery. They offer engaging
creative experiences for children and families through innovative,
well-designed, affordable and high-quality products that deliver on our
Trusted Brands promise. Visit http://www.megabrands.com for more information.
    The MEGA logo, A Family of Trusted Brands, Mega Bloks, Rose Art, MagNext
and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

    About the CTTC

    The CTTC is a non-profit organization evaluating toys for over 50 years
and presenting the results to parents and consumers. Over 200 media interviews
are conducted each year via radio, print, television and the Internet to
convey our message about excellent quality toys available in the marketplace.
Since the Council is devoted to informing consumers about great quality toys,
we offer an Awards Program to increase consumers' awareness of top-rated toys.
Please contact the CTTC office for more information on promoting your toy
through the Council's Consumer Awards program.




For further information:

For further information: Harold Chizick, Director, Corporate
Communications, MEGA Brands, (514) 333-5555, ext. 2338,
hchizick@megabrands.com

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