The Canadian Cancer Society's Daffodil Days are back!



    MONTREAL, March 29 /CNW Telbec/ - From Thursday, March 29, to Sunday,
April 1, some 12,000 Canadian Cancer Society volunteers will bring once again
a sunny touch of happiness in Quebec with the Daffodil Days. This
philanthropic activity kicks off the Society's annual fundraising campaign and
is a reminder to everyone that April is Cancer Month.
    Over 2 million freshly cut daffodils are on sale at some 2,600 outlets
across the province (shopping malls, banks, grocery stores, office buildings,
etc.). The public can buy bouquets of 3 or 10 daffodils ($5 and $10).
    In Quebec, this fundraising initiative originated almost 45 years ago.
The great success of Daffodil Days has made this flower the Canadian Cancer
Society's official emblem, as well as a symbol of hope and courage.
    The funds collected by Canadian Cancer Society volunteers (in Quebec, the
goal is $2.5 million) will directly finance research projects, provide support
to people living with cancer (patients and their next of kin), provide
up-to-date cancer information, encourage cancer prevention through the
promotion of healthy lifestyles and public advocacy.

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    The hope of defeating cancer

    Two volunteers from the Canadian Cancer Society, Dr. Christiane Laberge,
the resource person for health issues on the TVA Network, and Ms. Nicole
Beauchemin, Professor and Researcher at the McGill Cancer Centre and a breast
cancer survivor herself, will give a conference at noon today on cancer
prevention and detection, as well as on some of the positive leads being
followed by researchers. This information will be shared in the Grande-Place
of complexe Desjardins. Throughout the day, volunteers in kiosks will provide
information about cancer, free of charge, and daffodils will be sold as well.
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    In 2006, in Canada, 153,100 new cancer cases were diagnosed (38,300 in
Quebec) and 70,400 people died because of the disease (19,000 in Quebec where
cancer is now the leading cause of death, the highest rate in Canada and in
developed countries.) More than one of three - 38% of Canadian women and 44%
of Canadian men - will develop cancer during her or his lifetime. We also
estimate that 24% of Canadian women and 29% of Canadian men, which means one
of four mostly, will die of cancer.
    Hopefully, there is light at the end of the tunnel as at least 50% of
cancer cases could be prevented by adopting better lifestyles and public
health policies. The Canadian Cancer Society works actively on both fronts.
Thanks to the generosity of Quebecers and the efforts of its 220,000
volunteers and employees across the country (25,000 in Quebec), the Canadian
Cancer Society helps prevent or control cancer and remains the largest
charitable funder of cancer research in Canada.
    To make a donation, become a volunteer, find out more about cancer or the
Society's activities and services, contact our Cancer Information Service at
1 888 939-3333 or visit our Website at www.cancer.ca




For further information:

For further information: To schedule an interview: contact: André
Beaulieu Communication, (514) 393-3444.

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Canadian Cancer Society, Quebec Division

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