/NOT FOR RELEASE OVER US NEWSWIRE SERVICES/
EDMONTON, June 26 /CNW/ - (TSX:BRK.UN): "Go to your room!" is usually a
phrase that strikes fear into the heart of children. But this summer, children
will look forward to being sent to their rooms thanks to the debut of the New
Barbie and Hot Wheels bedroom sets at The Brick. The Brick, as Mattel Canada's
national retailer of youth bedroom furniture, will have four exciting new
youth bedrooms available in-store and online at www.thebrick.com for purchase
beginning July 2007.
Made in Canada by DeFehr Furniture under the Mattel license, these groups
have been developed with fun, safety, durability and function in mind.
"We are excited to be the only national retailer in Canada with Mattel
for Barbie and Hot Wheels Bedroom Sets," said Kim Yost, President and Chief
Executive Officer for The Brick. "This represents a full year of development
and we are thrilled to introduce these unique styles to the Canadian
These bedroom collections will appeal to children aged 3 to 14 and are
priced from complete beds starting at $499.
The collaboration of two great brands, Mattel and The Brick, assures our
consumer that they can purchase these bedrooms with trust and confidence.
Mattel Inc. (NYSE; MAT, www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products, including
Barbie(R), the most popular fashion doll ever introduced. The Mattel family is
comprised of such best-selling brands as Hot Wheels(R), Matchbox(R), American
Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands
(www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power
Wheels(R), and a wide array of entertainment-inspired toy lines. With
worldwide headquarters in El Segundo, Calif., Mattel employs more than
30,000 people in 42 countries and sells products in more than 150 nations
throughout the world. Mattel's vision is to be the world's premier toy brands
- today and tomorrow.
About The Brick
The Brick Group, together with its subsidiaries, is one of Canada's
largest volume retailers of household furniture, mattresses, appliances and
home electronics, operating under four principal banners: The Brick, United
Furniture Warehouse, The Brick Superstore and The Brick Mattress Store. In
addition, through its corporate sales division, The Brick Group services the
subdivision, condominium, and high-rise builder market. The Brick Group's
retail operations are located in British Columbia, Alberta, Saskatchewan,
Manitoba, Ontario, Quebec, Prince Edward Island, Nova Scotia and the Yukon
For further information:
For further information: Kim Yost, President and Chief Executive Officer
of The Brick GP Ltd. at (780) 930-6300