The Beatles Inspire New Music Video Game; Apple Corps Ltd., MTV and Harmonix Come Together for Unprecedented Deal



    Exclusive Agreement Set to Bring The Beatles Music to Fans for the First
Time in Interactive Form Here, There and Everywhere in 2009
    

    
    NEW YORK, Oct. 30 /PRNewswire-FirstCall/ -- The Beatles' extraordinary
music and phenomenal legacy is set to rock across the universe in the form of
a video game through an exclusive partnership between Apple Corps Ltd.,
Harmonix and MTV Games, a part of Viacom's MTV Networks (NYSE:   VIA, VIA.B).
    

    
    This partnership marks the first time that Apple Corps, along with EMI
Music, Harrisongs Ltd, and Sony/ATV Music Publishing, has agreed to present
The Beatles music in an interactive video game format. Published by MTV Games
and developed by Harmonix, the world's premier music video game company and
creators of the best-selling Rock Band(R), the game will be an unprecedented,
experiential progression through and celebration of the music and artistry of
The Beatles. The game was creatively conceived with input from Sir Paul
McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, and
enjoys their full blessing. In addition, Giles Martin, co-producer of The
Beatles innovative LOVE project, will provide his expertise and serve as Music
Producer for this groundbreaking Beatles project.
    

    
    "The project is a fun idea which broadens the appeal of The Beatles and
their music. I like people having the opportunity to get to know the music
from the inside out," Sir Paul McCartney said.
    

    
    "It gives me great pleasure to be part of The Beatles / Apple and
Harmonix / Rock Band partnership," said Ringo Starr.  "The Beatles continue to
evolve with the passing of time and how wonderful that The Beatles' legacy
will find its natural progression into the 21st century through the
computerized world we live in.  Let the games commence."
    

    
    "It's cool.  I love it and hope it will keep inspiring and encouraging
the young generation for many decades," said Yoko Ono Lennon.
    

    
    "People are having so much fun playing Rock Band.  Combined with The
Beatles tracks, it is a great way to either listen or participate," said
Olivia Harrison.  "If you like the music, it doesn't take much persuasion to
get you to play."
    

    
    "Introducing the genius of The Beatles to a whole new generation of music
lovers through original and inspired ways is extremely exciting to us at Apple
Corps," stated Jeff Jones, CEO, Apple Corps.  "We are truly pleased to be
working with the innovative forces at MTV and Harmonix as they embody our
mutual passions for music and creativity."
    

    
    "Many of us have been part of a generation that has long enjoyed an
enduring love affair with The Beatles and now we're looking to extend that
love affair for future generations to enjoy," said Van Toffler.  "Our
inspiration for this project comes from a keen sense of history and a place of
utmost reverence and respect for the band, their music and their heritage."
    

    
    "The impact of The Beatles is forever ingrained in the hearts, minds and
souls of millions the world over," said Judy McGrath, Chairman and CEO of MTV
Networks. "The Beatles are the reason many of us are WHERE we are, and some of
us are WHO we are."
    

    
    "We are honored to be part of this new way for people to discover the
timeless music and art of The Beatles -- the most creatively and commercially
successful, critically acclaimed, and influential band in the history of
popular music," stated Paul DeGooyer, MTV's Senior Vice President of
Electronic Games & Music.
    

    
    "By presenting their music and artistry through the creative filter of a
groundbreaking video game, we are giving legions of fans and music lovers all
over the world a profound, new way to experience The Beatles," said Alex
Rigopulos, CEO and Co-Founder, Harmonix. "This game will be a celebration of
the Beatles undeniable legacy."
    

    
    A replay of today's Apple Corps and MTV announcement will be available
beginning at 1:30pm ET through Tuesday, November 4. To access the replay, dial
1-888-203-1112 (U.S.) or 719-457-0820 (International) and enter the passcode
7847158.
    

    
    A satellite feed with art and video assets will be offered today from
12:00pm - 12:30pm ET.
    

    

    
    CIRCUIT PATH: ER 1515->AMV Gateway Via 05->Gateway UPLK
    

    
    Satellite Space:  Horizon 2 K/19
                               12140 Downlink Vertical
                               14440 Uplink Horizontal

    For art and video assets, please visit http://www.mtvpress.com.


    About Apple Corps. Ltd.
    
    Apple Corps Ltd. was founded by The Beatles in 1968 to look after the
group's own affairs. The London-based company has administered the catalogue
of The Beatles releases of the 1960s that have sold to date more than 600
million records, tapes and CDs.  Since the 1990s Apple has piloted new Beatles
projects that have become benchmarks for pioneering accomplishment and which
have included The Beatles Anthology projects, the 28 million-selling album The
Beatles 1 and the The Beatles LOVE show and CD. Further information on The
Beatles' projects can be found at www.thebeatles.com.
    

    About MTV Networks
    
    MTV Networks, a division of Viacom (NYSE:   VIA, VIA.B), is one of the
world's leading creators of entertainment content, with brands that engage and
connect diverse audiences across television, online, mobile, games, virtual
worlds and consumer products.  The company's portfolio spans more than 150
television channels and 350 digital media properties worldwide, and includes
MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N,
AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers
and Xfire.
    

    About MTV Games
    
    MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the MTV
audience and complement the core values of the MTV Networks brands.
    

    About Harmonix Music Systems, Inc
    
    Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented videogames.
Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company
to invent new ways for non-musicians to experience the unique joy that comes
from making music and have pioneered music and rhythm gaming in the US. For
more information please visit: www.harmonixmusic.com .
    


    
    (C) 2008 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock
Band, Rock Band 2 and all related titles and logos are trademarks of Harmonix
Music Systems, Inc., an MTV Networks company. Rock Band and Rock Band 2
developed by Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and
all related titles and logos are trademarks of MTV Networks, a division of
Viacom International Inc All other marks are the property of their respective
owners.
    









    




For further information:

For further information: For MTV Games / Harmonix - U.S. Media:  Jeff
Castaneda, +1-212-846-6774, jeff.castaneda@mtvstaff.com, or Mariana
Agathoklis, +1-212-846-5755, mariana.agathoklis@mtvstaff.com; For Apple Corps
Ltd. - U.S. Media:  Shore Fire Media:  Matt Hanks, +1-718-522-7171,
mhanks@shorefire.com, or Brendan Gilmartin, +1-718-522-7171,
bgilmartin@shorefire.com; For Apple Corps Ltd. - UK / International Media: 
MBC PR - Moira Bellas, +0207-483-9213, moira@mbcpr.com, or Barbara Charone,
+0207-483-9268, bc@mbcpr.com Web Site: http://www.harmonixmusic.com          
      http://www.mtv.com                 http://www.mtvpress.com            
    http://www.thebeatles.com

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