The Bay Announces "La Collection" and Sparks the Fashion Flame across Quebec



    MONTREAL, April 14 /CNW/ - The Bay steps into the spotlight with its
newest venture, La Collection - the TVA collaborated television series. Making
its debut on April 22nd, 2009, this unique broadcast collaboration and
groundbreaking initiative brings fashion and entertainment together in a whole
new and exciting way.

    
    What:         VIP cocktail event celebrating the launch of LA COLLECTION

    Who:          Interview and photo opportunities with:
                   -  Bonnie Brooks, President and CEO, the Bay
                   -  Pierre Karl Péladeau, President and CEO, Quebecor
                   -  LA COLLECTION Judges; famed Montreal-based designer
                      Marie Saint-Pierre, renowned international art director
                      Dick Walsh and Quebec TV and Radio personality Isabelle
                      Racicot
                   -  LA COLLECTION cast of 10 local designers

    Where:        Parisian Laundry
                  3550, rue Saint-Antoine Ouest
                  Montréal, Québec
                  H4C 1A9

    Date & Time:  Tuesday April 21st, 2009
                  6:30 pm to 9:30 pm
    

    The Hudson's Bay Company, the Canadian retail entity of Hudson's Bay
Trading Company (HBTC), is Canada's largest diversified general merchandise
retailer. Founded in 1670, The Hudson's Bay Company operates The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. With
more than 600 retail outlets and over 60,000 associates in Canada, The
Hudson's Bay Company banners provide Canadians with stylish, quality
merchandise at great value and with a dedicated focus on exceeding customer
expectations.

    The Hudson's Bay Trading Company (HBTC) is a leading North American
retailer with key banners spanning Canada and the United States. HBTC's
Canadian retail entity, The Hudson's Bay Company, operates The Bay, a major
department store, Zellers, a mass merchandise format, Home Outfitters, a
kitchen, bed and bath specialty store, and value-priced Fields stores. In the
US, HBTC's banners include Lord & Taylor, an upscale specialty retailer with
47 stores in nine states and Creative Design Studios, the design and
manufacturing division that creates branded collections for customers
throughout North America and internationally.





For further information:

For further information: Lynda Paylan, Frédéric D. Tremblay, Zak
Communications, (514) 448-2606, lynda@zakcom.ca, fred@zakcom.ca; Victoria
Zigelman, The Bay, (416) 216-7622, Victoria.Zigelman@hbc.com

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THE BAY

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