The art of recycling by RONA and Bos



    MONTREAL, April 30 /CNW Telbec/ - Just recently, a TV ad was launched to
introduce Canadians to RONA'S paint-recuperation program. The spot features a
couple gathering old museum artworks for recycling at the hardware store. To
nail the idea home, RONA has now piggybacked onto Apple's paint-drenched
nano-chromatic billboards with a row of paint cans to collect the dripping
paint. It reads: "We collect leftover paint", plus the RONA logo.
    The billboard, visible from the in-bound Jacques Cartier Bridge, is
situated at 1600 Avenue De Lorimier.
    Click the link below to catch a glimpse of the billboard going up this
morning, 40 meters in the air.
    http://www.youtube.com/watch?v=XUpY6uXQ_Gg

    Client: Rona
    Advertising Agency: Bos
    Creative Team: Roger Gariépy, Hugo Léger and Simon Beaudry
    Production: Trako Media




For further information:

For further information: Marie-Christine Deschênes, Enigma
communications, (514) 982-0308, poste 243, mc.deschenes@enigma.ca; Source:
Claude Larin, Directeur de comptes, Bos, (514) 373-2902, larin@bos.ca

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