The Alouettes go carbon neutral



    
    David Suzuki Foundation to support the Alouettes in becoming the first
    Canadian professional sports team to go carbon neutral
    

    MONTREAL, Sept. 28 /CNW Telbec/ - The Montreal Alouettes are proud to
announce today that they have become the first Canadian professional sports
team to "go carbon neutral," taking a leadership role and hoping to start a
new trend in the pro sports industry. The Club is taking significant steps to
help tackle the critical issue of climate change with the launch of its
"EnvironmentALS" program, which outlines how the team will work to reduce its
environmental impact.
    "We understand how important it is for everyone - companies and
individuals alike - to reduce their environmental footprint and to help fight
climate change. By going carbon neutral and implementing an environmental
action plan, we hope to demonstrate our leadership and act as a model for
young people, our fans, the community and the field of professional sports,"
said Larry Smith, President and CEO of the Alouettes.
    The David Suzuki Foundation is thrilled with the initiatives taken by the
Alouettes and is proud to be associated with the team. At today's game, the
David Suzuki Foundation and the Club will together encourage the team's fans
to show their environmental commitment by promoting Suzuki's Nature Challenge.
The two organizations will also cooperate closely under the banner of the "CN
Adopt an Alouette" program, which has long worked towards raising youth and
community awareness about the importance of education, and will add an
important element of environmental consciousness to the program beginning in
2008-09.
    "We hope the Alouettes will be able to inspire other professional teams
that are seeking to take significant actions to fight climate change and show
greater social and environmental responsibility," said Dr. David Suzuki,
co- founder of the David Suzuki Foundation. "We are very happy to be
associated with the Alouettes at a time when the Foundation is opening its
first Quebec office in Montreal."
    A formal audit of the Alouettes was done by Planetair, a non-profit
organization dedicated to raising the awareness of individuals, corporations
and institutions as to how their daily activities impact the global climate.
Planetair fosters the belief that behavioural changes are required to reduce
greenhouse gas (GHG) emissions and issues calls to action to offset GHG
emissions that cannot be effectively reduced.
    In order to neutralize the greenhouse gases generated by their sporting
and corporate activities, the Alouettes have purchased carbon offsets from
Planetair - the first Canadian provider of Gold Standard carbon offsets -
which are the most stringent label currently available.
    By going carbon neutral, the Club will annually offset 400 tonnes of CO2
- the equivalent of taking close to 100 cars off the road for one year. This
includes the carbon emissions generated by the Club's administration and
stadium operations, day-to-day team transport, and away-game travel.
    Over the past several months, the Alouettes have put in place a series of
initiatives to reduce their environmental footprint. These include a residual
materials sorting program, which allows recycling of about 14 tonnes of
materials at the stadium at the end of each season. Also, by reducing the
usage of stadium lights by one quarter, the team has lowered its energy
consumption by 345.6 kWh per game day.
    The Montreal Alouettes intend to pursue their environmental action plan
while raising the awareness of their fans, the community, their suppliers and
their sponsors about the fundamental principles of environmental
sustainability.

    About the Montreal Alouettes

    Founded in 1946, the Montreal Alouettes Football Club has a long
tradition of social consciousness and community involvement on top of a
glorious history on the field. With Grey Cup victories in 1949, 1970, 1974,
1977 and 2002, the Alouettes have always brought their fans a competitive and
exciting entertainment package.
    The Alouettes' commitment to excellence does not stop on the field. The
franchise is the Canadian Sports leader in community involvement, particularly
in the field of education via the CN Adopt an Alouette program, which reaches
out to over 60,000 Quebec youth annually.
    For more on the Alouettes, please visit MontrealAlouettes.com.

    About the David Suzuki Foundation

    The David Suzuki Foundation works through science and education to
protect the diversity of nature and our quality of life, now and for the
future. With a goal of achieving sustainability within a generation, the
Foundation collaborates with scientists, business and industry, academia,
government and non-governmental organizations.
    It seeks the best research to provide innovative solutions that will help
build a clean, competitive economy that does not threaten the natural services
that support all life. An independent charity, the Foundation does not accept
government grants and is supported with the help of some 40,000 individual
supporters across Canada and around the world.
    For more on the David Suzuki Foundation, please visit
www.davidsuzuki.org.

    About Planetair

    Planetair, a not-for-profit program, is Canada's first provider of Gold
Standard carbon offsets, as well as Canada's first bilingual offsetter.
Planetair specializes in providing high-quality offsets, pioneering offset
quality as its overriding mission in Canada. Planetair invests exclusively in
renewable energy and energy efficiency projects, and does not fund carbon
sinks. As a result of its efforts, Planetair has been ranked the top supplier
in Canada by carboncatalog.org for the quality of its offsets and the
transparency of its services.
    Planetair is the exclusive Canadian representative of myclimate,
regularly ranked among the foremost offset suppliers in the world. Planetair
has also specialized in developing innovative business solutions for
offsetting for a number of companies. Planetair is a program of the Unisféra
International Center, a non-profit sustainable development think tank with
experience working for the United Nations, the World Bank, and the
Organization for Economic Development and Cooperation, among others.
    For more information, please visit www.planetair.ca.











For further information:

For further information: Marie-Hélène Bachand, Edelman, (514) 844-6665,
ext. 240, Cell: (514)941-2774, marie-helene.bachand@edelman.com; Sources:
Claude Rochon, The Montreal Alouettes; Karel Mayrand, The David Suzuki
Foundation; Julian Lee, Planetair

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