The 80th Annual Academy Awards(R) Peaks at 4.6 Million Viewers on CTV



    
    -   Remains Single Most-Watched Program of 07/08 Season
    -   Delivers Staggering 50 Share in Toronto
    -   eTalk at The Oscars Attracts Reach of 2 million
    -   Canada's Oscar-Nominated Animated Short, I Met the Walrus,
        Attracts 1.5 million Viewers in World Television Debut
    

    TORONTO, Feb. 25 /CNW/ - Last night's broadcast of The 80th Annual
Academy Awards peaked at 4.6 million viewers on CTV, data from Nielsen Media
Research confirms today. Ten million viewers tuned in to watch some or all of
the broadcast throughout the night. The star-studded spectacle, hosted by Jon
Stewart, finished with a remarkable average audience of 4.43 million viewers.
In Toronto, Canada's largest television market, the Oscars(*) posted a
staggering 50 share among total viewers, meaning that one out of every two
televisions was tuned to the broadcast last night. The Academy Awards
broadcast was the second time in three weeks that CTV has drawn more than four
million viewers following Super Bowl XLII's record audience of 4.25 million
viewers on CTV.

    The evening got off to a winning start when Canada's official red carpet
arrivals special, eTalk at The Oscars, attracted 613,000 viewers with a
national reach of almost 2 million viewers. Direct from Canada's only official
position on the red carpet - the No. 2 position next to ABC - the special
featured interviews with a whopping 45 attendees, including Canadian Oscar
nominees Ellen Page, Jason Reitman, Sarah Polley and Josh Raskin, along with
additional nominees and presenters George Clooney, Laura Linney, Viggo
Mortensen, Hal Holbrook, Marion Cotillard, Julie Christie and Tom Wilkinson.
In addition, eTalk at The Oscars also chatted with some of Hollywood's biggest
stars, including Patrick Dempsey, Jason Bateman, Steve Carell, Heidi Klum and
Seal, Miley Cyrus, Amy Adams, Seth Rogen, Jonah Hill, Sean Combs, Jessica
Alba, Cameron Diaz, Colin Farrell and Kristin Chenoweth, among others.

    At 8 p.m. ET, Oscar's Red Carpet 2008 with host Regis Philbin was the
second-most watched program of the night with 2.8 million viewers. Earlier,
The Barbara Walters Oscar Special attracted 1.85 million viewers at 7 p.m. ET
on CTV.

    With five films battling it out in the Best Picture category, a detailed
analysis of the Oscar telecast beginning at 8:30 p.m. ET shows Canadians
stayed with the 3-hour, 20-minute broadcast to the very end, with 4.3 million
tuning in to the last half-hour of the broadcast when Ethan and Joel Coen's No
Country For Old Men was named Best Picture.

    Immediately following the broadcast, the world television premiere of
Canadian Best Animated Short Film nominee I Met the Walrus, which was funded
by CTV's Bravo!FACT, attracted an outstanding 1.5 million viewers from 11:50
to 11:55 p.m., making it one of the most-watched original Canadian productions
on television this year.

    All figures quoted based on preliminary overnight data from Nielsen BBM
Media Research and represent a nation-wide picture of television viewing in
Canada.

    (*)All audience figures are based on preliminary overnight data only,
    CTV Full




For further information:

For further information: Renée Dupuis Macht, CTV Inc., (416) 332-4596 or
rdupuismacht@ctv.ca


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890