The 2014 Lolë White Tour™ - The third annual Lolë White Tour™ brings the art of yoga to five major museums around the world.

MONTREAL, March 17, 2014 /CNW Telbec/ - Canadian lifestyle and activewear brand, Lolë, launches the 2014 Lolë White Tour™, a series of unforgettable yoga events in major museums around the world. The tour will stop in five cities: Barcelona, New York, Montreal, Toronto and Edmonton. Each session promises to be a unique and vibrant experience for both the body and soul, guided by renowned teachers and set to the soothing sounds of a local symphony orchestra.

Inspired yoga events in a magnificent museum setting
Building on the success of the 2013 tour, which brought together more than 10,000 yoga lovers from around the world, and inspired by the unforgettable gathering at the Grand Palais in Paris, the 2014 tour invites yogis, from beginners to experts, to experience something as majestical.

"The five prestigious museum locations - each one selected for its unparalleled space and atmosphere - will be transformed to provide the serenity of a yoga studio while accommodating between 500 and 1000 guests, for a yoga experience unlike anything else," says Nathalie Binda, VP Marketing, Lolë. Together, participants will practice their favorite yoga poses under the guidance of celebrated instructors while dressed all in white - a color symbolic of peace. "This powerful collective presentation expresses the tour's mission to promote peace and unity," added Nathalie Binda.

While each location is quite large, space and mats are limited, so participants should reserve their place in advance. Tickets are available online at for $25.  The fee includes the signature Lolë yoga mat, which participants can keep after this memorable experience.

Lolë in the community
As an extension of Lolë community involvement, 100% of the proceeds from the new WHITE BY LOLË™ collection, inspired by the energy of Lolë White Tour, will go to support wellness programs that promote an active lifestyle in the communities visited by the Tour.

2014 Lolë White Tour Schedule

  • Barcelona, Spain: National Art Museum of Catalonia - April 12, 2014
  • Montreal, Canada: Montreal Museum of Fine Arts - May 8, 2014
  • New York, USA: The Museum of Modern Art - May 22, 2014
  • Toronto, Canada: Royal Ontario Museum - June 12, 2014
  • Edmonton, Canada - July 2014

For more information about the Lolë White Tour™, please visit:

Click here to view a teaser of the Tour.

About Lolë
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that's stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle, and turn consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,700 retail outlets around the world, in Lolë Ateliers and online at

Video with caption: "2013 Lolë White Tour ". Video available at:

Image with caption: "2013 Lolë White Tour - Grandiose event at the Grand Palais in Paris (CNW Group/LOLE)". Image available at:

Image with caption: "LOLE (CNW Group/LOLE)". Image available at:


For further information:

Jeanne Charlebois  |  514-524-1471  | |
Natalie Bibeau  |  514-803-1471  |

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