The 2008 Yaris Hatchback: Proving that performance and versatility can be stylish and fun



    TORONTO, Jan. 7 /CNW/ - Toyota Canada today introduced the 2008 Toyota
Yaris Hatchback, the snappy subcompact that continues to set the benchmark for
versatility and fun in this highly competitive market segment. As recently
announced, the 2008 Toyota Yaris Hatchback is eligible for the $1,000 ecoAUTO
federal rebate that applies to fuel efficient vehicles.
    "The European styling and surprising roominess of the Yaris made this
hatchback an instant hit with Canadians when we introduced the model in 2006,"
noted Tony Wearing, Managing Director of Toyota Canada Inc. "For 2008, we
offer the Yaris Hatchback in a choice of three-door and five-door models, with
a choice of manual or automatic transmissions, and multiple trim levels to
suit every taste and budget. For those looking for great value and fuel
economy, we're pleased to announce that the 2008 Yaris Hatchback once again
qualifies for a $1,000 rebate through the federal government's ecoAUTO
program."
    For 2008, the Toyota Yaris Hatchback is available with a choice of
five-speed manual or four-speed automatic transmissions. Three-door models are
available in CE or RS trim levels, while the five-door model option is
available in LE or RS trim levels.

    
    The Yaris Three-Door Hatchback CE represents great value, thanks to a
generous complement of standard features, including:
    -  An AM/FM stereo/CD system with two speakers;
    -  A fold-down rear seat and interior access to the trunk/cargo area,
       which can hold up to 8.1 cubic feet;
    -  Dual vanity mirrors;
    -  Tilt steering;
    -  Useful interior storage, including a front centre console box, upper
       and lower glove boxes, front seat back pockets, and door map pockets;
    -  Foldable exterior mirrors;
    -  Tinted glass;
    -  A tachometer and digital clock;
    -  Engine immobilizer;
    -  Front splash guards and colour-matched bumpers and door handles;
    -  Intermittent wipers with mist feature;
    -  Reflector style halogen headlamps.

    The Yaris Three-Door Hatchback CE may be fitted with a number of options
packages. The LE Package adds convenience and style features, including:
    -  Two extra speakers for the audio system (total of four);
    -  Rear splash guards;
    -  Power remote exterior mirrors;
    -  A rear window wiper/washer.

    The LE Convenience package includes all items in the LE Package, plus
additional safety and convenience features, including:
    -  Antilock Braking System;
    -  Electronic Brake Force Distribution;
    -  Air conditioning;
    -  Power windows;
    -  Power door locks with keyless entry.

    The Yaris Five-Door Hatchback LE includes many of the same standard
features as the Three-Door Hatchback CE, as well as:
    -  Two extra speakers for the audio system (four total);
    -  Power door locks;
    -  Power remote foldable exterior mirrors;
    -  Front and rear splash guards and colour-matched bumpers and door
       handles;
    -  A rear window wiper/washer.

    The Yaris Five-Door Hatchback LE may be fitted with a Convenience Package,
which includes:
    -  Antilock Braking System;
    -  Electronic Brake Force Distribution;
    -  Air conditioning;
    -  Power windows;
    -  Keyless entry.

    The Yaris Three-Door Hatchback RS and Yaris Five-Door Hatchback RS are
loaded with standard features sure to put a smile on the faces of those
looking for a sporty subcompact. These include:
    -  AM/FM stereo/In-dash six-CD changer with MP3 capability and four
       speakers;
    -  A climate control system featuring air conditioning and rear-seat
       heater ducts;
    -  Front sport seats;
    -  A 60/40 split fold-flat rear seat and interior access to the
       trunk/cargo area, which can hold up to 8.1 cubic feet;
    -  Power door locks with keyless entry;
    -  Dual vanity mirrors;
    -  Tilt steering;
    -  Useful interior storage, including a front centre console box, upper
       and lower glove boxes, front seat back pockets, and door map pockets;
    -  Leather wrapped steering wheel;
    -  Leather wrapped shift knob (manual models);
    -  Aluminium alloy wheels with wheel locks;
    -  Power, remote, foldable exterior mirrors;
    -  Tinted glass;
    -  A tachometer and digital clock;
    -  Cup holders for front and rear seat occupants;
    -  Engine immobilizer;
    -  Colour-matched full skirt package, bumpers, mirrors, door handles and
       rear spoiler;
    -  Intermittent wipers with mist feature and a rear window wiper/washer;
    -  Reflector style halogen headlamps;
    -  Fog lamps.
    

    The 2008 Toyota Yaris Hatchback is on sale in Canada now. The Yaris
Three-Door Hatchback CE carries a manufacturer's suggested retail price
starting at $13,915, with suggested prices starting at $18,645 for the Yaris
Three-Door Hatchback RS. The Yaris Five-Door Hatchback LE carries a
manufacturer's suggested starting price of $14,995, with suggested prices
starting at $19,085 for the Yaris Five-Door Hatchback RS.

    2008 TOYOTA YARIS HATCHBACK - PRODUCT DETAIL
    --------------------------------------------

    Fun in four cylinders

    All 2008 Toyota Yaris Hatchback models are fitted with a fun and
efficient 1.5 Litre four-cylinder engine featuring an aluminium alloy block,
dual overhead cams, 16 valves, variable valve timing with intelligence and
sequential multi-port electronic fuel injection. This compact, lightweight
engine generates up to 106 HP @ 6,000 RPM and up to 103 lb-ft of torque @
4,200 RPM, while qualifying the Yaris Hatchback as an emissions-friendly Tier
2, Bin 5 vehicle.
    All Yaris Hatchback models are standard equipped with a five-speed manual
transmission that achieves a fuel-efficiency rating of 7.0L/100km city and
5.5L/100km highway. All models may also be ordered with an available
four-speed automatic super electronically controlled transmission with
overdrive that is rated at 7.0L/100km city and 5.6L/100km highway.

    Handling and control

    Driving fun starts with handling and control, and the Yaris Hatchback
delivers thanks to rack and pinion electric power steering, front wheel drive,
and a suspension featuring Macpherson gas struts, coil springs and a
stabilizer bar up front and a torsion-beam rear suspension with coil springs.
In addition, power assisted front discs and rear drums provide plenty of
stopping power, with RS models and some options packages adding Toyota's
Antilock Braking System with Electronic Brake Force Distribution.

    Comfort and safety

    The 2008 Yaris Hatchback holds up to five people in a surprisingly roomy
interior that's also notable for its safety features. These include dual stage
driver and front passenger airbags and three point lap and shoulder belts for
four of five seating positions, with front seatbelt pre-tensioners and force
limiters and, on five door models, adjustable B pillar shoulder belt anchors.
Younger passengers are kept secure with anchor points for child restraint
seats and, on five door models, child protector rear door locks.

    Personalization

    Customers may personalize their 2008 Yaris Hatchback using the Vehicle
Configurator on Toyota Canada's web site (www.toyota.ca) or in any Toyota
Dealership across Canada.

    Peace of mind

    The 2008 Yaris Hatchback is provided with Toyota's no deductible, no
transfer fee, comprehensive warranty that covers the entire vehicle for three
years/60,000 kilometres. Power train components are covered for five
years/100,000 kilometres, major emission control components are covered for
eight years/130,000 kilometres and corrosion perforation for five years with
unlimited distance.
    Toyota also provides 24-hour Roadside Assistance for all models. Help is
just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include
battery boost, lockout service, fuel delivery, tire change, winching, and even
towing. Optional Extra Care Protection (ECP) is also available, which includes
travel planning and trip interruption assistance, vehicle rental help,
lubrication maintenance, and mechanical protection of 17 major mechanical
component groups for up to six years/200,000 kilometres.





For further information:

For further information: please email media@toyota.ca or contact:
Kathryn Ruhland, Public Relations Manager, Toyota Canada Inc., (416) 431-8333;
Digital images available upon request


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