The 2008 Tundra: Toyota delivers more value for fans of the already popular 2008 Truck King Challenge winner - Toyota Canada Inc. Pricing & Incentives Backgrounder



    Please see Toyota Canada Inc. Pricing & Incentives Backgrounder at
    bottom of Tundra release

    TORONTO, Nov. 9 /CNW/ - Toyota Canada today introduced the 2008 Toyota
Tundra, enhancing the 2008 Truck King Challenge winning full-size pick-up
truck with even more value. Customers will be able to take advantage of $1825
in savings off the Manufacturer's Suggested Retail Price (MSRP) over
equivalent 2007 models plus standard extendable towing mirrors on select
models.
    "The current generation Tundra was designed from the wheels up for the
2007 model year, after extensive consultation at the work site of hundreds of
people who depend upon a full-size pick-up truck for work. Since it was
introduced earlier this year, the Tundra has been overwhelmingly received by
Canadians looking for the performance, power, quality, comfort and style that
only a Toyota Truck can deliver, and we have exceeded our sales forecast every
month," said Tony Wearing, Managing Director of Toyota Canada Inc. "As we
launch the 2008 model year, we are taking this opportunity to thank Canadian
pick-up truck drivers for helping to make Tundra such a critical and popular
success, through a mix of price repositioning and added value. For example,
customer feedback from our Tundra drivers indicated how important towing was
in their daily driving, so this year we are including one of the most popular
options - extendable towing mirrors - as standard equipment on selected Tundra
models. We've also added a bed-liner package available on all models, to
protect and enhance the Tundra's already remarkable utility."
    The 2008 Toyota Tundra comes with a choice range of cab sizes, bed
lengths, engine and transmission combinations, and 4x2 or 4x4 power trains to
create a variety of standard models to suit every requirement and budget.
Regardless of configuration, all models come with the following:

    
    -   An instrumentation cluster including tachometer, voltmeter and dual
        trip odometer;

    -   Air conditioning with dual-zone control and cabin air filter;

    -   Tilt steering column;

    -   Overhead sunglass storage, locking glove box, and front seat cup-
        holders;

    -   Accessory power outlets;

    -   Engine immobilizer;

    -   High solar energy absorbing window glass;

    -   A Class-IV weight distribution trailer hitch plus 4-pin and 7-pin
        trailer wiring harnesses and an electronic trailer brake control
        connector;

    -   Tire pressure monitoring system;

    -   Power remote heated and foldable exterior mirrors;

    -   Stake pockets, bed rail caps and cargo bed tie-downs;

    -   An easy-lift, removable, locking tailgate;

    -   Front and rear splashguards.

    The Tundra 4x2 Regular Cab DLX comes in 4.7L/five-speed or 5.7L/six-speed
engine/transmission combinations. Both feature an 8.1-foot long box to fit
full sheets of plywood or drywall. In addition to the many standard
performance, comfort convenience and safety features common to all Tundra
models, these models include:

    -   AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input
        jack and four speakers;

    -   A 40/20/40 split reclining bench seat;

    -   Transmission oil temperature gauge;

    -   Power remote heated foldable mirrors (on models with the 4.7L
        engine);

    -   Towing (extendable) power remote heated foldable mirrors (on models
        with the 5.7L engine);

    The 4.7L model may be ordered with an available SR5 Package, which
upgrades many performance, comfort, convenience and styling features,
including the following items which are standard on the 5.7L model:

    -   18" aluminium alloy wheels with wheel locks;

    -   Premium cloth seat surfaces and a fold-down back on the passenger
        seat;

    -   Power windows with driver's side auto down function;

    -   Power door locks with keyless entry;

    -   A sliding rear window;

    -   Privacy glass;

    -   Cruise control;

    -   A digital clock and outside temperature gauge;

    -   Chrome grille and rear bumper;

    -   Variable intermittent wipers;

    -   A bed rail system;

    -   Tie down cleats.

    The Tundra 4x2 Double Cab SR5 is offered with a 4.7L engine and 6.5-foot
standard length bed, or a 5.7L engine, 8.1-foot long bed, and towing mirrors.
Both models benefit from the full suite of standard features found on the
Regular Cab 4x2 models, plus:

    -   Cruise control;

    -   Two extra speakers for the stereo system;

    -   Rear seat heater ducts for the climate control system;

    -   Premium cloth seat surfaces;

    -   Bucket seats on 5.7L;

    -   A 60/40 split fold-down rear bench seat;

    -   Power door locks with keyless entry;

    -   Outside temperature gauge and digital clock;

    -   Dual vanity mirrors;

    -   Power windows with driver's side auto down function;

    -   A lighting package including door courtesy lamps, glove box lamp, map
        lamps, and illuminated entry;

    -   Variable intermittent wipers;

    -   Windshield wiper de-icer;

    -   Retained accessory power.

    The Tundra 4x2 4.7L Double Cab SR5 model may be fitted with a B Package
(these items are standard on the 5.7L long box model), which adds many
comfort, convenience and style features, including the following:

    -   Gate-type shifter with console-mounted lever;

    -   Telescopic steering column;

    -   18" aluminium alloy wheels with wheel locks;

    -   Bucket seats, including an eight-way power adjustable driver's seat;

    -   A sliding rear window and privacy glass;

    -   Accessory meter;

    -   Additional in-cabin storage including an overhead console box, front
        seat back pockets, front console box with lid, and storage trays
        under the rear seat.

    In addition, the Tundra 4x2 Double Cab SR5 with 4.7L engine and five-speed
transmission may be fitted with a C Package, which includes all items in the B
Package, plus the following:

    -   In-dash six-disc CD changer;

    -   Integrated garage door opener;

    -   Clearance and back-up sensor;

    -   Electro-chromic rear view mirror with integrated digital compass;

    -   Anti-theft system;

    -   Tie down cleats;

    -   Bed rail system;

    -   Fog lamps.

    The Tundra 4x2 is also available in two Crewmax cab models - the SR5 and
the Limited. Both feature the 5.7L V8, six-speed transmission and 5.5-foot
cargo bed.
    The Tundra 4x2 Crewmax SR5 features all of the standard equipment found on
Tundra 4x2 Double Cab models, plus:

    -   Gate-type shifter with console-mounted lever;

    -   A powered, vertical sliding rear window with electric rear window
        defroster;

    -   Sliding and reclining rear seats;

    -   Privacy glass;

    -   Tie down cleats;

    -   Bed rail system;

    -   Towing mirrors;

    -   Telescopic steering column;

    -   18" aluminium alloy wheels with wheel locks;

    -   Bucket seats, including an eight-way power adjustable driver's seat;

    -   Accessory meter;

    -   Additional in-cabin storage including an overhead console box, front
        seat back pockets and front console box with lid;

    Adding the C Package to the 4x2 Crewmax SR5 provides all items in the
B Package, plus the following:

    -   In-dash six-disc CD changer;

    -   Integrated garage door opener;

    -   Clearance and back-up sensor;

    -   Power tilting/sliding moon roof with sunshade;

    -   Electro-chromic rear view mirror with integrated digital compass;

    -   Anti-theft system;

    -   Map lamps;

    -   Fog lamps.

    At the top end of the Tundra 4x2 lineup, the Tundra 4x2 Crewmax Limited
builds on the Crewmax SR5 model with many deluxe appointments for the ultimate
in comfort, convenience and style in a 4x2 pick-up truck. These include the
following:

    -   A 440-watt premium JBL Audio system with AM/FM Stereo/In-dash
        six-disc CD changer with MP3/WMA capability, an audio auxiliary input
        jack, Bluetooth(R) capability, 12 speakers and steering wheel-mounted
        audio controls;

    -   Automatic air conditioning with dual-zone control, a cabin air filter
        and rear seat heater ducts;

    -   Heated bucket seats with leather seat surfaces and a 10-way (driver)
        and four-way (passenger) powered adjustments;

    -   Optitron gauges with a multi-information display, tachometer,
        voltmeter, transmission oil temperature gauge, outside temperature
        gauge and dual trip odometer;

    -   Electro-chromic rear view mirror with integrated digital compass;

    -   Dual illuminated vanity mirrors;

    -   Leather wrapped steering wheel and shift knob, and simulated leather
        door trim;

    -   Tilting/telescoping steering column;

    -   Ample in-cabin storage including an overhead console box, front seat
        back pockets and front console box with lid;

    -   Anti-theft system;

    -   20" aluminium alloy wheels with wheel locks;

    -   Chrome electro-chromic power remote heated and power folding mirrors;

    -   Power tilting/sliding moon roof with sunshade;

    -   Bed rail system;

    -   Tie down cleats;

    -   Fog lamps;

    -   Integrated garage door opener;

    -   A driver's seat memory system with linked mirrors;

    -   Power tilting/telescoping steering column;

    -   A clearance and back-up sensor.

    The 4x2 Crewmax Limited may also be fitted with the C Package, which
includes the items found in the B Package, an in-dash four-disc CD changer,
plus the following:

    -   A DVD-based navigation system;

    -   A back-up camera;

    -   A 7" Liquid Crystal Display monitor.

    The 2008 Toyota Tundra is also available in nine 4x4 models.
    The Tundra 4x4 Regular Cab DLX comes in 4.7L/five-speed or 5.7L/six-speed
engine/transmission combinations. Both feature an 8.1-foot long box to fit
full sheets of plywood or drywall. In addition to the many standard
performance, comfort convenience and safety features common to all Tundra
models, these models include the following:

    -   AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input
        jack and four speakers;

    -   A 40/20/40 split reclining bench seat;

    -   Power remote heated foldable mirrors (on models with the
        4.7L engine);

    -   Towing (extendable) power remote heated foldable mirrors (on models
        with the 5.7L engine).

    The 4.7L model may be ordered with an available SR5 Package, which
upgrades many performance, comfort, convenience and styling features,
including the following (these items are standard on the 5.7L model):

    -   18" aluminium alloy wheels with wheel locks;

    -   Premium cloth seat surfaces and a fold-down back on the passenger
        seat;

    -   Power windows with driver's side auto down function;

    -   Power door locks with keyless entry;

    -   A sliding rear window;

    -   Privacy glass;

    -   Cruise control;

    -   A digital clock, transmission oil temperature gauge, and outside
        temperature gauge;

    -   Chrome grille and rear bumper;

    -   Variable intermittent wipers;

    -   A bed rail system;

    -   Tie down cleats;

    -   Carpet mats and carpeting.

    The Tundra 4x4 Double Cab SR5 is offered in three models: A 4.7L engine
with 6.5-foot standard length bed; a 5.7L engine with 6.5-foot standard length
bed; or a 5.7L engine with 8.1-foot long bed and towing mirrors. All models
benefit from the full suite of standard features found on the Regular Cab 4x4
models, plus:

    -   Cruise control;

    -   Two extra speakers for the stereo system;

    -   Rear seat heater ducts for the climate control system;

    -   A 60/40 split fold-down rear bench seat;

    -   Power door locks with keyless entry;

    -   Transmission oil temperature gauge, outside temperature gauge and
        digital clock;

    -   Dual vanity mirrors;

    -   Power windows with driver's side auto down function;

    -   A lighting package including door courtesy lamps, glove box lamp,
        map lamps, and illuminated entry;

    -   Variable intermittent wipers;

    -   Windshield de-icer;

    -   Retained accessory power.

    Toyota's three Tundra 4x4 Double Cab SR5 models may be fitted with a
B Package, which adds many comfort, convenience and style features, including:

    -   Gate-type shifter with console-mounted lever;

    -   Telescopic steering column;

    -   18" aluminium alloy wheels with wheel locks;

    -   Bucket seats, including an eight-way power adjustable driver's seat;

    -   A sliding rear window and privacy glass;

    -   Accessory meter;

    -   Additional in-cabin storage including an overhead console box, front
        seat back pockets and front console box with lid;

    -   Storage trays under rear seats.

    The Tundra 4x4 Double Cab SR5 5.7L with 8.1-foot long bed may be fitted
with a C Package that includes all items in the B Package, plus:

    -   In-dash four-disc CD changer;

    -   Integrated garage door opener;

    -   Clearance and back-up sensor;

    -   Electro-chromatic rear view mirror with integrated digital compass;

    -   Bed rail system with a set of tie down cleats;

    -   Anti-theft system;

    -   Map lamps.

    Meanwhile, the Tundra 4x4 Double Cab SR5 models with 6.5-foot standard
length bed may be fitted with an Offroad Package for added performance on
rough surfaces. It includes all items in the C Package, above, plus the
following:

    -   Fog lamps;

    -   Front and rear suspension upgraded with Bilstein shock absorbers;

    -   Special raised white letter tires on unique alloy wheels.

    The Tundra 4x4 Double Cab is also offered in a Limited model, with a
choice of 4.7L/five-speed or 5.7L/six-speed engine/transmission combinations.
The Limited models feature a 6.5-foot standard length cargo bed and standard
equipment found on the Double Cab SR5 with standard-length bed, plus:

    -   A 440-watt premium JBL Audio system with AM/FM Stereo/In-dash
        six-disc CD changer with MP3/WMA capability, an audio auxiliary input
        jack, Bluetooth(R) capability, 10 speakers and steering wheel-mounted
        audio controls;

    -   Automatic air conditioning with dual-zone control, a cabin air filter
        and rear seat heater ducts;

    -   Heated bucket seats with leather seat surfaces and a 10-way (driver)
        and four-way (passenger) powered adjustments;

    -   Optitron gauges with a multi-information display, tachometer,
        voltmeter, transmission oil temperature gauge, outside temperature
        gauge and dual trip odometer;

    -   Electro-chromic rear view mirror with integrated digital compass;

    -   Dual illuminated vanity mirrors;

    -   Leather wrapped steering wheel and shift knob, and simulated leather
        door trim;

    -   Tilting/telescoping steering column;

    -   Gate-type shifter with console-mounted lever;

    -   Anti-theft system;

    -   20" aluminium alloy wheels with wheel locks;

    -   Electro-chromatic power remote heated foldable mirrors with
        integrated signal lamps;

    -   Chrome grille, rear bumper, mirrors and door handles;

    -   Bed rail system;

    -   Tie down cleats;

    -   Fog lamps;

    -   Clearance and back-up sensor.

    The Tundra 4x4 Double Cab Limited models may be fitted with a C Package,
which adds an in-dash four-disc CD changer and the following:

    -   A DVD-based navigation system;

    -   A back-up camera;

    -   A 7" Liquid Crystal Display monitor.

    The Tundra 4x4 is also available in two Crewmax cab models - the SR5 and
the Limited. Both feature the 5.7L V8, six-speed transmission and 5.5-foot
cargo bed.
    The Tundra 4x4 Crewmax SR5 features all of the standard equipment found on
Tundra 4x4 Double Cab SR5 models, plus:

    -   Gate-type shifter with console-mounted lever;

    -   A powered, vertical sliding rear window with electric rear window
        defroster;

    -   Sliding and reclining rear seats;

    -   Privacy glass;

    -   Telescopic steering column;

    -   18" aluminium alloy wheels with wheel locks;

    -   Bucket seats, including an eight-way power adjustable driver's seat;

    -   Accessory meter;

    -   Bed rail system and a set of tie down cleats;

    -   Additional in-cabin storage including an overhead console box and
        front console box with lid;

    -   Foldable armrest on front seats.

    The Tundra 4x4 Crewmax SR5 may also be ordered with an Offroad Package,
which includes all of the equipment in the B Package, plus:

    -   Front and rear suspension upgraded with Bilstein shock absorbers;

    -   Special raised white letter tires on unique alloy wheels;

    -   In-dash six-disc CD changer;

    -   Integrated garage door opener;

    -   Power tilting/sliding moon roof with sunshade;

    -   Clearance and back-up sensor;

    -   Electro-chromic rear view mirror with integrated digital compass;

    -   Anti-theft system;

    -   Map lamps;

    -   Fog lamps.

    At the top end of the Tundra 4x4 line-up, the Tundra 4x4 Crewmax Limited
builds on the 4x4 Double Cab Limited model with many deluxe appointments for
the ultimate in comfort, convenience and style in a 4x4 pick-up truck. These
include:

    -   Two additional speakers for the 440-watt premium JBL Audio system;

    -   Chrome electro-chromic power remote heated power folding mirrors with
        integrated signal lamps;

    -   Power tilting/sliding moon roof with sunshade.

    -   A driver's seat memory system with linked mirrors;

    -   Power tilting/telescoping steering column;

    -   A clearance and back-up sensor.

    The 4x4 Crewmax Limited may be fitted with the C Package, which includes
the items found in the B Package, an in-dash four-disc CD changer, plus the
following:

    -   A DVD-based navigation system;

    -   A back-up camera;

    -   A 7" Liquid Crystal Display monitor.
    

    The 2008 Toyota Tundra is now on sale in Canada. The Toyota Tundra 4x2
Regular Cab carries a manufacturer's suggested retail price starting at
$23,475. The suggested price for a Tundra 4x2 Double Cab starts at $30,610,
while the Tundra 4x2 Crewmax Cab starts at a suggested $36,275. The Toyota
Tundra 4x4 Regular Cab carries a manufacturer's suggested retail price
starting at $27,540. The suggested price for a Tundra 4x4 Double Cab starts at
$34,675, while the Tundra 4x4 Crewmax Cab starts at a suggested $40,340.

    Digital images available upon request.


    2008 TOYOTA TUNDRA - PRODUCT DETAIL
    -----------------------------------

    Ample power for on and off the job site

    The 2008 Toyota Tundra is available with a choice of two V8 engines. Both
feature Dual Overhead Cams, 32 Valves, a crank hold electronic starter control
and sequential multiport electronic fuel injection. Both come equipped with an
engine oil cooler, a heavy duty battery, starter, heater and alternator, and a
stainless steel exhaust system. Both qualify for a Tier 2 Bin 5 emissions
rating.
    The first is a 4.7-litre that produces up to 276 HP @ 5,400 RPM and up to
313 lb-ft of torque @ 3,400 RPM, and features Variable Valve Timing with
intelligence (VVT-i). This is mated to a five-speed automatic, super
electronically controlled transmission with sequential multi-mode shifter,
overdrive, lock-up torque converter, transmission cooler, and automatic
transmission fluid warmer. Tundra 4x2 models so fitted enjoy a fuel efficiency
rating of 15.5 L/100 km city and 11.7 L/100 km highway, while Tundra 4x4
models with this engine/transmission combination are rated at 16.0 L/100 km
city and 12.3 L/100 km highway.
    For maximum power, the Tundra may also be ordered with a brawny 5.7-litre
that generates up to 381 HP @ 5,600 RPM and 401 lb-ft of torque @ 3,600 RPM,
featuring Dual Variable Valve Timing with intelligence (Dual VVT-i) on both
the intake and exhaust cams. This is mated to a six-speed automatic, super
electronically controlled transmission with sequential multi-mode shifter,
overdrive, lock-up torque converter, transmission cooler, and automatic
transmission fluid warmer. Tundra 4x2 models with this engine/transmission
combination have a fuel efficiency of 15.3 L/100 km city and 10.9 L/100 km
highway, while Tundra 4x4 models so fitted are rated at 16.9 L/100 km city and
11.8 L/100 km highway.

    Handling and control

    All 2008 Tundra full-size pick-up trucks are generously equipped with
Toyota's state of the art handling and control technologies. All models
benefit from rack & pinion power steering, an auto limited slip rear
differential and Vehicle Stability Control.
    All Tundra models enjoy the smooth ride and stability of a
double-wishbone front suspension with gas shock absorbers, coil springs and
stabilizer bar, plus a heavy-duty multi leaf spring rear suspension with
bias-mounted shock absorbers.
    Power-assisted ventilated disc brakes are mounted on all wheels, enhanced
with Toyota's Antilock Braking System, Electronic Brake Force Distribution and
Brake Assist technologies.
    Tundra 4x2 models also benefit from Traction Control, while Tundra 4x4
models are fitted with Active Traction Control, One-Touch 4WD, and protective
plates to shield the engine and transfer case.

    Comfort and safety

    The 2008 Tundra provides a roomy, functional, flexible and safe interior
for driver and passengers. Regular Cab models can carry up to three people. Up
to five people may ride in a Tundra 4x2 Double Cab SR5 with the long cargo
bed, the 4x4 Double Cab Limited Models, and the 4x2 and 4x4 Crewmax models.
The 4x2 Double Cab with the standard cargo bed and all 4x4 Double Cab SR5
models may carry up to six people.
    Standard safety systems include driver and front passenger airbags and
front seat mounted side airbags. Regular Cab models are also fitted with front
head/side curtain airbags, while Double Cab and Crewmax Tundras are fitted
with roll sensing front and rear head/side curtain airbag systems.
    All models are equipped with three-point lap and shoulder belts for all
seating positions, including adjustable B pillar shoulder belt anchors.

    Customization

    Buyers may personalize their 2008 Tundra using the Vehicle Configurator
on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across
Canada.

    Peace of mind

    The 2008 Tundra is provided with Toyota's no deductible, no transfer fee,
comprehensive warranty that covers the vehicle for three years/60,000
kilometres. Power train components are covered for five years/100,000
kilometres, major emission control components are covered for eight
years/130,000 kilometres and corrosion perforation for five years with
unlimited distance.
    Toyota also provides 24-hour Roadside Assistance for all models. Help is
just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include
battery boost, lockout service, fuel delivery, tire change, winching, and even
towing. Optional Extra-Care Protection (ECP) is also available, which includes
travel planning and trip interruption assistance, vehicle rental help,
lubrication maintenance, and mechanical protection of 17 major mechanical
component groups for up to six years/200,000 kilometres.



    
                  Toyota Canada Inc. - Pricing & Incentives
                                 Backgrounder
    

    Toyota Canada Inc. (TCI) is pleased to offer an array of valuable
incentives when purchasing, leasing or financing vehicles from their local
Toyota or Lexus Dealer.
    The current Canadian market is very fluid, and Toyota Canada believes
that Canadians are looking for real, meaningful value when shopping for a new
vehicle. That's why we have been monitoring market conditions closely and
adjusting our business as quickly as possible to ensure that Toyota customers
and Lexus guests continue to derive real value for their driving dollar.
    TCI's strategy has included careful price repositioning on three models,
featuring a decrease in Manufacturer's Suggested Retail Price (MSRP) and/or
the addition of upgraded value of new standard features and specifications on
those models. TCI also has aggressive leasing and financing rate reductions on
popular Toyota and Lexus models and has introduced special incentives, such as
gas cards/equivalent cash discount for specific Toyota models and
complimentary maintenance on specific Lexus models.

    
    TCI incentives for Toyota Customers and Lexus Guests:

    -   Toyota Vehicle repositioning: the 2008 Toyota Prius base model MSRP
        decreased by $1780 plus more standard features were added.

    -   2008 Tundra pricing has been decreased by up to $1,825 depending on
        the model.

    -   Lexus Vehicle repositioning: 2008 GS-series was decreased in price by
        $4,250 on GS 350 AWD and $5,800 on GS 450h while adding more standard
        features, plus over $7,000 in features were added to the GS 350 RWD
        at an added cost of only $150, and over $7,000 in features were added
        to the GS 460 at only $1,700 more.

    -   Financing on 2008 Model Year vehicles: Toyota Financial Services
        (TFS) offers financing as low as 1.9 per cent on the Toyota Corolla
        and Matrix, and 3.9 per cent on the 2008 Toyota Yaris, 2008 Toyota
        Camry and 2008 Toyota Highlander. Lexus Financial Services (LFS)
        offers financing from 3.9 per cent on the Lexus 2008 RX 350.

    -   Leasing on 2008 Models: TFS offers leasing as low as 3.9 per cent on
        Toyota Corolla, Matrix and Highlander. LFS offers leasing as low as
        3.9 per cent on the Lexus 2008 RX 350.

    -   Financing on 2007 Models: TFS offers rates as low as 1.9 per cent on
        the 2007 Toyota Tacoma, Camry, RAV4, FJ Cruiser, 4Runner, and Sienna;
        LFS rates as low as 3.5 per cent on the Lexus IS-series luxury sport
        sedan and 3.9 per cent on the GS 350 and GX 470.

    -   Leasing on 2007 Models: TFS rates from 1.9 per cent on Toyota Sienna;
        3.5 per cent on Toyota Camry and Camry Hybrid and 4Runner;
        2.9 per cent on RAV4; and 3.9 per cent on Toyota Tacoma and
        FJ Cruiser. LFS rates from 3.5 per cent on Lexus IS-series and
        3.9 per cent on GS 350 and GX 470.

    -   Waived Toyota Financial Services and Lexus Financial Services
        security deposits: on all leases of 2007 and 2008 models for
        November.

    -   Toyota gas card/cash equivalent discounts up to $2000: on cash, lease
        or finance of a new Toyota, all customers are eligible for gas cards
        or cash equivalent discounts on several Toyota models, such as:
        Camry, Camry Hybrid, Tacoma, RAV4, Sienna, Tundra, and Highlander.

    -   Lexus Complimentary Maintenance Program: Lexus of Canada includes
        four years/80,000 kilometres of complimentary maintenance on most new
        2008 Model Year Lexus vehicles purchased, leased or financed until
        November 30.
    

    This is a great time to buy a Toyota and to take advantage of some really
great values.





For further information:

For further information: please email media@toyota.ca or contact:
Kathryn Ruhland, Public Relations Manager, Toyota Canada Inc., (416) 431-8333;
Digital images available upon request


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