The 2008 Operation Red Nose campaign



    An increase in the Maritimes!

    QUEBEC CITY, Jan. 3 /CNW/ - During this special year of Operation Red
Nose's 25th campaign in Canada, New Brunswick and Nova Scotia broken records
in the number of rides provided in each province. Indeed, a total of 3572
rides were given to citizens of these provinces in 2008, compared to 3060 in
2007. The same goes for the number of volunteers in 2008, when 2685
individuals decided to wear the bright red vest and safely drive fellow
citizens in their own car in Edmundston, Moncton, Oromocto-Burton, the Acadian
Peninsula, Saint-John, Halifax, Sydney, and Truro.

    Exciting stats in Nova Scotia

    Operation Red Nose Truro held its second campaign this year, and the
organization definitely showed that the Red Nose service has its place in the
community, for 113 volunteers drove 123 clients home in 2008. In Sydney, 235
rides were completed with the help of 262 dedicated volunteers. Halifax, where
the campaign was held for a fourth consecutive year since returning to the
community in 2005, results were also very positive with 313 volunteers having
gone on the road 428 times.

    Same thing in New-Brunswick

    The very first Operation Red Nose campaign in Saint-John was a great
success with 223 rides provided by 182 volunteers, which is considered an
excellent start. In Moncton, 208 citizens rose up to the challenge and drove
385 responsible motorists home. With the dedication of more than 491 people,
809 requests for rides were completed in Edmundston while, in Oromocto-Burton,
251 motorists were escorted by a total of 227 volunteers. Finally, the Acadian
Peninsula pursued its activities to offer a safe ride home to 1118 users of
the service with the help of 889 volunteers.

    In Canada

    In Canada, the 2008 Operation Red Nose campaign was a success. However,
the reduced number of days of operation resulted in fewer rides. In total, 68
555 rides were completed in the provinces of British Columbia, Alberta,
Manitoba, Ontario, Quebec, Nova Scotia, and New Brunswick. A total of 49 816
Canadians drove on the roads of 100 communities providing the Operation Red
Nose service and ensuring safe roads and highways for everyone during the
Holidays. Without these thousands of dedicated volunteers, the safe ride home
service could simply not exist and the Operation Red Nose message wouldn't be
heard the same way.

    Always expanding

    Operation Red Nose is a concept born in 1984 in Quebec City. Since then,
numerous communities have adopted the campaign and have joined the Operation
Red Nose movement. On any given year, approximately one hundred organizations
host the campaign and provide the Red Nose service across Canada. Operation
Red Nose, in collaboration with the Insurance Bureau of Canada (IBC), wishes
to further its expansion in the Maritimes and hopes to welcome "new-borns" in
the large Red Nose family in 2009. In addition to being an important sponsor
for New Brunswick and Nova Scotia, IBC also invests important financial and
human resources every year to help organize the campaign and develop the
program in the provinces sponsored by the company. Operation Red Nose thanks
the Insurance Bureau of Canada for being such a key player and for having
provided incredible support in Alberta, Ontario, and the Maritimes over the
years, a support which surpasses well over one million dollars.

    Let us also mention the collaboration of Alcool NB Liquor in
New-Brunswick, and of the Nova Scotia Liquor Corporation in Nova-Scotia.
Indeed, these two organizations have provided financial support to Operation
Red Nose in their provinces, a support that was greatly appreciated.

    Beyond the awareness campaign and the service provided during the month
of December, Operation Red Nose also serves as a fundraising campaign for
non-profit youth and amateur sports organizations. Any non-profit organization
who wishes to invest in its community and organize the Red Nose service can
contact the National Office of Operation Red Nose at 1 800 463-7222.





For further information:

For further information: Julie Royer, National office of Operation Red
Nose, (418) 653-1492, (418) 998-3151, jroyer@operationnezrouge.com


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