The 2008 Montréal International Auto Show: a 40th Edition full of amazing surprises!



    MONTREAL, Jan. 17 /CNW Telbec/ - True to its roots, the 40th Edition of
the Montréal International Auto Show (MIAS), taking place from January 18 to
the 27, 2008, will follow a proud tradition of being the launching pad for the
unveiling of impressive new car models, including a North-American unveiling,
several Canadian premieres, a regional unveiling and concept cars. This is the
ideal opportunity for visitors to admire amazing vehicles, entertain
four-wheeled dreams or even shop for a new car. Furthermore, people who wish
to attend the event will be able to easily purchase their tickets trough the
MIAS web site at www.salonautomontreal.com, thereby gaining instant access to
the Auto Show.

    Following a very successful path

    Last year's new visitor's circuit was such a phenomenal success that
organizers have decided to repeat the experience during this year's edition.
The Show's circuit will once again begin on level 5, with level 7 still being
an optional part of the event. However, visitors who choose to drop by the
Show's 7th Heaven will thank themselves the second they catch a glimpse of all
the wonderfully exotic vehicles presented in this car lover's paradise!

    See you in automobile heaven!

    This year, level 7 will once again help fuel the dreams of car
enthusiasts everywhere by providing visitors with a truly breathtaking
collection of amazingly exotic and luxurious automobiles. Visitors to this
earthly automotive paradise will get to feast their eyes on a wide array of
heavenly marvels created by Aston Martin, Bentley, Ferrari, Lamborghini,
Lotus, Maserati, Maybach, McLaren SLR, Porsche, Rolls-Royce and T-Rex...
simply hearing these names is enough to stir the passions! You won't want to
miss a trip to the 7th Heaven!

    A touch of British flair

    Featured among the new exhibits at this year's MIAS is an attraction
entitled 100% British. Presented in collaboration with "Le Rendez-Vous des
Anglaises" automobile club, this exhibit, also located on level 7, will play
host to the pride and joy of Britain's automotive industry by showcasing proof
of original, rare and historic British marvels.
    Visitors to the exhibit will be able to admire a 1973 Triumph TR6, a 1968
Morgan Competition Duotone, a 1968 Jaguar E-Type, a 1961 MGA, a 1990 TVR S2, a
1966 Austin Healey MK III 3000, a 1948 Singer Nine Roadster and a 1969 MGB,
the very same vehicle driven by actor Michel Côté in the upcoming Québec
production film Cruising Bar 2, which hits theatres this summer.

    A blast from the past

    Another new attraction created specifically in honor of the Show's 40th
Edition is a segment entitled Still Hot... 40 Years Later. This special
exhibit takes visitors on a 40-year trip through time to admire some of the
most fabulous automobiles from yesteryear, along with their modern-day
counterparts. Here's a peak at the models you will find in this fantastic
attraction:

    - 1968 Chevrolet Corvette and 2008 Corvette
    - 1968 Dodge Charger and 2008 Charger Bee
    - 1968 Ford Mustang GT 390 Fastrack (Bullitt) and 2008 Mustang Bullitt
    - 1969 Toyota Corolla Sprinter and 2009 Corolla
    - 1968 Volkswagen Beetle and 2008 New Beetle

    The road to a better future

    For a fourth consecutive year, the MIAS, in collaboration with Natural
Resources Canada, is proud to present the segment On Route to a Greener
Future, which includes two distinct features: the Green Zone and the 2008
ecoENERGY award winning vehicles.
    Located in the heart of the Green Zone, five major automobile
manufacturers (Ford, GM, Honda, Nissan and Toyota) will be on hand to display
their ecological cars. Other representatives will also be present in the Green
Zone to provide valuable information about energy alternatives, green
technology and tips about protecting the environment, as part of a concerted
effort to reconcile the automobile with the environment
    But that's not all... this year; the Green Zone will be host to a Grand
Canadian Premier, when it presents the Tesla Roadster; a high performance
electric vehicle that has already collected a multitude of awards.
Manufactured in California, this shockingly beautiful, 100% electric
automobile is truly an amazing, one-of-a-kind feat of engineering. Get ready
to be stunned, because this is one truly electrifying automobile!
    The second feature of the Show's On Route to a Greener Future segment
will include the presentation of the 2008 ecoENERGY award winners, the most
fuel-efficient vehicles by category, based on EnerGuide's fuel consumption
ratings. EnerGuide is an annual publication released by Natural Resources
Canada, which examines the fuel consumption of vehicles on the market.

    And the winners are...

    Each year, the MIAS holds its much-anticipated contest in which a few
lucky winners walk away with fabulous prizes. This year, several outstanding
prizes are up for grabs. The first-prize winner will drive off in a stunning
2008 Chevrolet Malibu Hybrid, worth $28,345, courtesy of General Motors of
Canada inc.
    Other prizes include:

    
    - One (1) of two (2) $1,000 prizes, each applicable on auto insurance
      premiums for a perdiod of twelve (12) months, offered by Desjardins
      General Insurance
    - One (1) of five (5) personal GPS units, offered by Econotrak solutions
      inc., installation by Brault Ford Lincoln.
    - One (1) of ten (10) Stiletto 10 satellite radio systems offered by
      Sirius Satellite Radio, including a three (3) month subscription to
      Sirius Satellite Radio.
    - One (1) of ten (10) intensive Antitheft Markings, offered by Sherlock.
    

    Families come first with the Kia Motors Childcare Centre!

    Parents seeking a little reprieve during the Auto Show will be able to
turn to the services of the free on-site Kia Motors Childcare Centre,
available for a 3-hour time limit for children between ages 2 and 10. Children
will be able to do arts and crafts, draw, wear costumes and get funny face
painting. The service, courtesy of Kia Motors, will feature trained
professionals who will provide activities, games and fun for the kids. What a
treat for parents who want to take their time and enjoy the displays and
features offered by the Show.

    The MIAS annual Héma-Québec donor clinic

    The Montréal International Auto Show's annual Héma-Québec donor clinic,
organized in conjunction with CFCF-CTV, returns again this year at the
Grande-Place of Complexe Desjardins, from Monday, January 21 to Friday,
January 25, 2008. In exchange for their precious gift of life, each donor will
receive a free admission ticket to visit the 2008 MIAS. Auto Show President,
Marc Bourassa and official spokesperson, Bertrand Godin will be on hand to
meet and greet the crowd on the blood drive's opening day, January 21st.
Furthermore, on Tuesday January 22, on-air personalities from the newsroom of
CFCF-CTV will be present throughout the day to welcome donors. Remember, to
give blood is to give life.
    People interested in obtaining additional information about the 40th
Edition of the Auto Show or those who wish to purchase tickets online can do
so by logging on to the Show's Web site at www.montrealautoshow.com

    The Montréal International Auto Show, organized by the Montréal
Automobile Dealers Corporation, is presented by Desjardins General Insurance,
in collaboration with The Gazette.




For further information:

For further information: Sandrine Leroy, Director of Communications,
Montréal International Auto Show, (514) 789-3442, s.leroy@ccam.qc.ca; Source:
Karine Gélinas, Project Manager - Communications, Montréal International Auto
Show, (514) 789-3442, k.gelinas@ccam.qc.ca

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Montreal Automobile Dealers Corporation

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Montreal International Auto Show

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