The 2008 Camry: Toyota's popular mid-size passenger car combines power, style, quality, safety and comfort



    TORONTO, Sept. 25 /CNW/ - Toyota Canada today introduced the 2008 Toyota
Camry, in five models with a choice of engines, transmissions, and options
packages sure to please Canadians who have made the Camry one of the
best-selling mid-size passenger cars in the country.
    "The Camry is arguably the most recognized nameplate in the Toyota
family, and represents the quality, safety and comfort that Canadians
associate most with the brand," explained Tony Wearing, Managing Director of
Toyota Canada Inc. "The current generation Camry is a perfect expression of
these characteristics, but it is also infused with fresh, dynamic styling and
performance."
    For 2008, the Camry is available in five models: LE, SE, LE V6, SE V6 and
the top of the line XLE V6. All 2008 Camry models come well-equipped with
standard features such as:

    
    -  AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input
       jack, six speakers and steering wheel mounted audio controls;
    -  Optitron electronic gauges including tachometer, outside temperature
       gauge and dual trip odometer;
    -  Power door locks and power windows with driver side auto down;
    -  Silver accented interior trim;
    -  Cruise control;
    -  Accessory power outlets;
    -  Flexible storage including overhead sunglass, front console box with
       lid, multiple cup holders, and front seat back and door map pockets;
    -  Keyless entry with trunk release;
    -  Variable intermittent wipers;
    -  Projector style halogen headlamps;
    -  Safety features including driver and front passenger airbags, front
       seat mounted side airbags, front driver knee airbag and front and rear
       head/side curtain airbags;
    -  Engine immobilizer;
    -  Colour-matched bumpers, mirrors and door handles.
    

    The 2008 Camry LE trim level comes with either a four-cylinder or V6
engine and includes many standard convenience, comfort and safety features.
These include air conditioning with a cabin air filter and rear seat heater
ducts, a 60/40 split fold-down rear seat, dual vanity mirrors, a four-spoke
steering wheel with tilt/telescoping column and an illuminated ignition key.
    The sporty 2008 Camry SE trim level is again available with either a
four-cylinder or V6 engine. The four-cylinder Camry SE is available with
either a manual or automatic transmission. The many standard features of the
SE model reflect its sporty style - inside and out. These include front sport
seats and sport fabric seat material throughout, leather wrapped steering
wheel and shift knob, sport design scuff plates and aluminium sport pedals
with rubber inserts and a sporty three-spoke steering wheel on a
tilt/telescoping column. 2008 Camry SE models ride on 17" aluminium alloy
wheels with wheel locks and feature colour-matched side skirts and rear
spoiler, plus a sport style grille and chrome tail pipe.
    The top of the line 2008 Camry XLE V6 is available in one fully-loaded
package, featuring Vehicle Stability Control and Traction Control, a JBL Audio
System featuring AM/FM stereo/in-dash 6-disc CD changer/MP3/WMA player plus
audio auxiliary input jack, Bluetooth capability, eight speakers, diversity
antenna and steering wheel-mounted audio system controls. The well-appointed
Camry XLE also includes leather seat surfaces with front heated seats, air
conditioning with automatic feature and dual zone control, cabin air filter,
rear seat heater ducts and a power moonroof. For added convenience and safety,
the Camry XLE features the Toyota Smart Key System with Push-button start, a
full suite of instrumentation including a multi-information display and an
anti-theft system.
    The 2008 Toyota Camry is on sale in Canada now. The Camry LE carries a
manufacturer's suggested retail price starting at $25,900, while the Camry LE
V6 starts at $29,500. The sporty Camry SE starts at a suggested $26,705 for
the four-cylinder version, and $32,110 for the Camry SE V6. The top of the
line Camry XLE V6 starts at a suggested $37,525.

    Digital images available upon request.


    2008 TOYOTA CAMRY - PRODUCT DETAIL
    ----------------------------------

    Four or six? A choice of engines

    The 2008 Toyota Camry is offered with a choice of engines. The LE and SE
models are equipped with Toyota's proven 2.4 litre four-cylinder engine
featuring a lightweight aluminium alloy block, dual overhead cams with balance
shafts, 16 valves, variable valve timing with intelligence, sequential
multi-port fuel injection and an electronic throttle control system with
intelligence and a stainless steel exhaust. This compact but powerful
four-cylinder engine delivers up to 158 HP and up to 161 lb-ft of torque.
    The V6 Camry models (LE V6, SE V6 and XLE V6) are fitted with a 3.5 litre
V6 with aluminium alloy block, dual overhead cams, 24 valves, dual variable
valve timing with intelligence (on both the intake and exhaust cams),
sequential multi-port electronic fuel injection, Toyota's electronic throttle
control system with intelligence, a variable induction system and acoustic
control induction system, and a dual stainless steel exhaust. The 3.5 litre V6
produces up to 268 HP and up to 248 lb-ft of torque.
    The Camry LE is fitted with an available five speed automatic
electronically controlled transmission with overdrive, which is also available
for the Camry SE. This engine-transmission combination has a fuel efficiency
rating of 9.5L/100km city and 6.2L/100km highway.
    The Camry SE is standard-equipped with a five-speed manual transmission
that gives it a fuel efficiency of 9.6L/100km in the city and 6.4L/100km on
the highway.
    All V6 Camry models are standard equipped with a six-speed automatic
electronically controlled transmission with overdrive and sequential
multi-mode shifters. This engine-transmission combination has a fuel
efficiency rating of 10.7L/100km city and 7.0L/100km highway.

    Full control

    All 2008 Camry models deliver the driving confidence of front-wheel
drive. In addition, Toyota's Vehicle Stability Control and Traction Control
technologies are available for the Camry LE V6, and are standard on the Camry
SE V6 and Camry XLE V6.
    All Camry models feature Macpherson gas struts front and rear. The Camry
LE, LE V6 and XLE V6 feature a front suspension and rear independent
suspension with coil springs and stabilizer bars. On the SE and SE V6 models,
components are sport tuned, and include a dual-link on the rear suspension.
    Braking power is plentiful, thanks to front ventilated discs and rear
disc brakes, reinforced with a full suite of braking technologies including
Toyota's Antilock Braking System, Electronic Brake Force Distribution, and
Brake Assist.

    Equipped for Convenience and Comfort

    The 2008 Camry comes with a suite of standard features. Five trim levels
offer a choice for discerning buyers. The four-cylinder Camry LE comes
standard with many other convenience, comfort and safety features. These
include:

    
    -  Air conditioning with a cabin air filter and rear seat heater ducts;
    -  A 60/40 split fold-down rear seat;
    -  Dual vanity mirrors;
    -  Four-spoke steering wheel with tilt/telescoping column;
    -  Illuminated ignition key.

    The Camry LE is available with a number of options packages that add
style, comfort and luxury amenities. The Convenience Package adds 16"
aluminium alloy wheels with wheel locks, power-adjustable driver's seat, front
and rear splash guards and an electrochromic rear view mirror with integrated
digital compass.
    The Moonroof Package builds on the Camry LE Convenience Package by adding
a power moonroof, an integrated garage door opener, illuminated vanity mirrors
and rear seat reading lamps.
    The Camry LE may also be fitted with a Leather Package, which adds the
luxury of leather seat surfaces, simulated leather door trim and heated driver
and front passenger seats with high/low settings.
    The four-cylinder Camry SE sport model is available with either a manual
or automatic transmission. Its many standard features reflect sporty style:

    -  Front sport seats and sport fabric seat material throughout;
    -  Power-adjustable driver's seat;
    -  A rear seat fold-down centre armrest with pass-through to the trunk;
    -  Leather-wrapped three-spoke steering wheel and shift knob;
    -  Sport design scuff plates and aluminium sport pedals with rubber
       inserts;
    -  17" aluminium alloy wheels with wheel locks;
    -  Colour-matched side skirts and rear spoiler, plus a sport style grille
       and chrome tail pipe;
    -  Fog lamps.

    The Camry SE may be fitted with a Leather and Moonroof Package, which adds
several style and comfort features, including power-adjustable front passenger
seat, leather seat surfaces, an integrated garage door opener, power moonroof,
dual illuminated vanity mirrors, an electrochromic rear view mirror with
integrated digital compass, rear seat reading lamps and heated front seats
(automatic transmission model only).
    The Camry LE V6 delivers six-cylinder power and performance, and is well
equipped with many standard features. The Camry LE V6 includes all standard
features found on the four-cylinder Camry LE, plus:

    -  Power-adjustable driver seat;
    -  Front and rear splash guards and a chrome tail pipe.

    The Camry LE V6 may be fitted with a Moonroof Package, which adds a power
moonroof plus performance and convenience features, including Vehicle
Stability Control, Traction Control, an integrated garage door opener, dual
illuminated vanity mirrors, electrochromic rear view mirror with integrated
digital compass and rear seat reading lamps.
    The Camry LE V6 may also be fitted with a Leather Package, which offers
occupants premium amenities like leather seat surfaces, simulated leather door
trim and heated driver and front passenger seats with high/low settings.
    The Camry SE V6 combines V6, dual exhaust power and performance with
sporty style. The Camry SE V6 is standard-equipped with the many features
found on the four-cylinder Camry SE, plus:

    -  Vehicle Stability Control and Traction Control;
    -  Integrated garage door opener;
    -  An electro-chromatic rear view mirror with integrated digital compass.

    The SE V6 is also available with a Leather and Moonroof Package, which
adds a suite of comfort and luxury features, including a premium JBL audio
system that adds an in-dash six-disc CD changer with MP3/WMA capability, eight
speakers, Bluetooth capability, a power-adjustable front passenger seat and
leather seat surfaces. In addition, the package includes heated driver and
front passenger seats, a power moonroof, dual illuminated vanity mirrors, an
anti-theft system and rear seat reading lamps.
    The top of the line Camry XLE V6 is available in one fully-loaded package,
featuring:

    -  Vehicle Stability Control and Traction Control;
    -  JBL Audio System, featuring AM/FM stereo/in-dash 6-disc CD
       changer/MP3/WMA player plus audio auxiliary input jack, Bluetooth
       capability, eight speakers, steering wheel-mounted audio system
       controls and diversity antenna;
    -  Air conditioning with automatic feature and dual zone control, cabin
       air filter, rear seat heater ducts, and a plasma cluster to reduce
       airborne germs;
    -  Power adjustable driver and front passenger seats with high/low seat
       heaters;
    -  Leather seat surfaces throughout;
    -  40/20/40 split fold down rear seats with fold-down centre armrest with
       pass-through to trunk;
    -  The Toyota Smart Key System with Push-button start;
    -  A full suite of instrumentation including a multi-information display
       and an electrochromic rear view mirror with integrated digital
       compass;
    -  Four-spoke steering wheel with tilt/telescoping column;
    -  Rear reading lamps and dual illuminated vanity mirrors;
    -  Integrated garage door opener;
    -  Power moonroof and rear window sunshade;
    -  Anti-theft system;
    -  Front and rear splash guards plus chrome grille tailpipe;
    -  16" aluminium alloy wheels with wheel locks;
    -  Fog lamps.
    

    Safety and Security

    Inside, the 2008 Camry seats up to five passengers in comfort, style and
safety. Standard safety systems include driver and front passenger airbags,
front seat mounted side airbags, a driver's knee air bag, and front and rear
head/side curtain airbags. Three-point lap and shoulder seatbelts are fitted
in all five passenger positions, and include adjustable "B" pillar shoulder
belt anchors as well as pre-tensioners and force limiters for the front
seating positions. Younger occupants are protected with anchor points for
child-restraint seats and child protector rear door locks.

    Personalization

    Customers may personalize their 2008 Camry using the Vehicle Configurator
on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across
Canada.

    Peace of mind

    The 2008 Camry is provided with Toyota's no deductible, no transfer fee,
comprehensive warranty that covers the entire vehicle for three years/60,000
kilometres. Power train components are covered for five years/100,000
kilometres, major emission control components are covered for eight
years/130,000 kilometres and corrosion perforation for five years with
unlimited distance.
    Toyota also provides 24-hour Roadside Assistance for all models. Help is
just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include
battery boost, lockout service, fuel delivery, tire change, winching, and even
towing. Optional Extra Care Protection (ECP) is also available, which includes
travel planning and trip interruption assistance, vehicle rental help,
lubrication maintenance, and mechanical protection of 17 major mechanical
component groups for up to six years/200,000 kilometres.




For further information:

For further information: please email media@toyota.ca or contact:
Kathryn Ruhland, Public Relations Manager, Toyota Canada Inc., (416) 431-8333


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