AJAX, ON, Sept. 12 /CNW/ - Entering one of the country's most exclusive
and discriminating market segments with the introduction of the
highly-anticipated 2008 Audi R8 mid-engine sports car, Audi Canada has
announced a cross-country tour without precedent in the brand's illustrious
history in Canada.
"Inspired by every great idea we have ever had, the all-new R8 will
create an even higher profile for Audi in Canada," said Diego Ramos, Executive
Vice President of Audi Canada. "Equipped with the expertise that Audi has
garnered through its involvement in motorsport and from building sporty
premium-class automobiles, the R8 is a bold sports car that will cause many to
revise their list of dream cars."
A 4.2-Litre, 420-hp, FSI V8 engine, quattro permanent all-wheel drive and
an aluminium space-frame body along with its excellent driving qualities and
Audi's acknowledged standards of perfection in quality and finish all endow
the new Audi R8 with outstanding qualities to challenge the current leaders in
To showcase the stunning new Audi R8, Audi Canada today announced an
unprecedented cross-Canada introductory tour. The "Audi R8 Trans-Canada
Performance Tour" will offer 15 select members of the Canadian news media an
invitation to drive the sensational R8 in relay from St. John's Newfoundland
to Victoria, British Columbia.
The legs each journalist will drive vary in distance and completion times
required will incorporate suggested sights and stops suitable to the exclusive
image of the R8. The Tour commences in St. John's at Cape Spear (the most
easterly point in North America) on Wednesday, September 12th at 12:00 P.M.,
and concludes October 9th in Victoria.
Due to high global demand for the R8, the number available for the
Canadian market will be necessarily restricted. To permit the public to view
this incredible new super car, Audi Canada and its retailers in St. John's,
Halifax, Moncton, Sherbrooke, Ottawa, Waterloo, Barrie, Winnipeg, Regina
Edmonton, Calgary, Kelowna and Victoria are inviting their customers to
special events at their facilities when the R8 arrives in their communities.
To heighten the excitement and allow people to experience the
exhilaration and savour the adrenaline rush, the elation of Audi's luxury
performance cars, Audi Canada will be providing each participating retailer
with examples of the Audi S8, S6 and RS4 premium sports sedans in which they
may conduct demonstration drives for their guests.
"Local events such as this allow us to share the exciting new R8 and
other limited edition Audis with Canadians right across the country while, at
the same time, getting our retailers involved in an unprecedented national new
product launch," said Douglas Clark, Audi Canada's Director of Communications,
Marketing and Public Relations.
With a base price of $139,000 for the 6-speed manual version, the 2008
Audi R8 is positioned very competitively considering its technological
standards, road performance, high quality and its extensive standard equipment
Audi's history in Canada dates to 1969, when the brand was first
introduced on the Canadian market. Today, a network of 37 Audi retailers
nationwide sell and service a range of premium vehicles that include the Audi
A3 sportback; the sporty A4 sedan, Avant and Cabriolet models; the high
performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports
sedan; the design-leading A6 sedan and Avant; the Audi Q7 performance SUV; the
all-aluminum Audi A8; the V10-powered S6 and S8 performance sedans; and the
all-new 2008 TT Coupe and Roadster models and the unparalleled new mid-engined
R8 sports car.
More information on all Audi models can be found at www.audi.ca
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Doug Clark, (905) 428-4893,