THE 100th BIRTHDAY OF THE PLAZA



    MATTHEW BRODERICK HOSTS CELEBRATION WITH GRUCCI FIREWORKS AND LIVE
PERFORMANCE BY PAUL ANKA

    NEW YORK, September 26 /CNW/ -


    - CELEBRATION OPEN TO THE PUBLIC -

    
    WHAT:      The 100th Birthday Party for The Plaza
               Featuring:

          --   Record-Breaking Grucci Fireworks - the largest pyrotechnic
                display ever launched from atop a building. Fireworks
                display simulates spectacular birthday cake with 100
                candles

          --   Paul Anka - live performance by Anka, writer and composer
                of 'My Way', with new lyrics written to commemorate the
                100th birthday of The Plaza

          --   Orchestra of St. Luke's - 50-member orchestra performs live

          --   12-Foot Birthday Cake - NYC's Biggest Birthday Cake -
                edible replica of The Plaza by cake master Ron Ben-Israel
                on display

    WHO:       The Plaza developer, El-Ad Properties will be joined by
                city officials, special guests and New York City resident
                and host, Matthew Broderick

    WHEN:      Monday, October 1, 2007
               Press Arrivals - 6:00 pm
               Facade Lighting Ceremony and Fireworks - 7:20 pm
               Paul Anka Performance - 7:30 pm

    WHERE:     Grand Army Plaza - Media Check-In Location
               Fifth Avenue between 59th and 60th Streets
               New York City
    

    The Plaza, a one million sq ft. building first opened on October 1, 1907,
is undergoing a complete renovation and restoration to its former glory. This
includes the historic restoration of landmark interiors: The Palm Court, The
Grand Ballroom, the Edwardian and Oak Rooms as well as a new hotel lobby,
hotel rooms and suites. Between now and the end of the year, The Plaza Hotel
and Palm Court will open and The Grand Ballroom will make its debut. The first
quarter of 2008 will see the scheduled opening of the Oak Bar and Oak Room, as
well as The Plaza Retail Collection. Occupancy of the private residences has
begun with several owners already in residence.

    ALL MEDIA MUST BE CREDENTIALED IN ADVANCE FOR COVERAGE.

    PHOTO OPPORTUNITIES & INTERVIEWS AVAILABLE.




For further information:

For further information: HWPR, 212-935-1558 or Paul Lerner,
plerner@hwpr.com cell 917.698.9998 or Katie Daniels, kdaniels@hwpr.com cell
508.523.3608

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