Texas Instruments Announces IMAX(R) Digital Projection System to be Powered by DLP Cinema(R)



    2008 marks the 10th Anniversary of digital cinema led by DLP Cinema

    LAS VEGAS, NV, March 11 /CNW/ - Texas Instruments (TI) (NYSE:   TXN) DLP
Cinema(R) announced today at ShoWest that IMAX(R) Corporation (Nasdaq:   IMAX)
will incorporate the DLP Cinema projector solution. Under the terms of the
agreement, each IMAX(R) Digital projection system to be deployed to commercial
exhibitors around the world, scheduled to begin mid-2008, will be powered by
DLP Cinema projectors.
    "We are excited to formalize our partnership with DLP Cinema, and believe
their technology will help ensure that our digital projection system delivers
the best cinema experience available to audiences," said IMAX Co-Chairmen and
Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We've evaluated competing
cinema projection technology and found DLP Cinema to be the ideal match for
the launch of the IMAX Digital projection system."
    IMAX's highly anticipated digital projection system integrates a suite of
proprietary IMAX intellectual properties with the DLP Cinema projector
solution in a way that creates The IMAX(R) Experience in a digital format.
    IMAX's transition to digital will help to drive profitability for
studios, exhibitors and IMAX(R) theatres by virtually eliminating the need for
film prints, increasing program flexibility and ultimately increasing the
number of films shown on IMAX screens. With the implementation of DLP Cinema
technology, IMAX moviegoers will experience precise, lifelike images in
vibrant colors, delivered through the millions of microscopic mirrors on the
DLP Cinema chip.
    "We are proud to work with IMAX in its development and rollout of the
best digital cinema experience in the market," said Nancy Fares, Business
Manager for DLP Cinema Products Group. "DLP Cinema projectors are the heart of
every digital 2D and 3D movie experience for traditional and now large format
venues. We look forward to participating in their move to digital in the
months ahead."
    Digital cinema installations continue to be catalyzed by the increasing
release of 3D film. The 3D movie format is severing as a revenue driver for
the film industry overall, and has gained a resurgence of interest by
moviegoers. IMAX has been a leader in 3D content, especially since the
overwhelming box office success of The Polar Express: An IMAX 3D Experience,
which has grossed more than $65 million in IMAX theatres around the world
since it opened in 2005. More recently, Beowulf: An IMAX 3D Experience grossed
$25 million, representing a per screen average of more than $185,000.

    10 Years of Digital Cinema

    2008 marks the 10th Anniversary of DLP's entrance into the cinema
industry, with the first fully functional and Hollywood endorsed digital DLP
Cinema movie projector. After years of prototypes, DLP had delivered
Hollywood's biggest image critics and cinematographers with a digital
projector that met the world's highest standards on color, brightness and
reliability and therefore pioneered the digital cinema concept. A year later
in 1999 the studios released the first movie in digital format on DLP Cinema
which was Star Wars: Episode I - The Phantom Menace. DLP Cinema honors the
heritage of the ultimate viewing experience while incorporating the latest
technology innovations, such as the 3D single projector solution, and cutting
costs for cinema exhibitors, distributors and ultimately the consumer.
    Celebrating its 10th year in the film industry, DLP Cinema projection
technology is installed in over 6,000 theatres on every continent except
Antarctica. Today there are more than 1,200 theatres in the country that offer
the digital 3D experience powered by DLP Cinema technology, and this number
will continue to increase as more DLP projectors are deployed globally.

    About DLP Cinema

    DLP Cinema is a proprietary technology that delivers clear, sharp, bright
and accurate images to movie theatres globally. To manufacture and market
under the DLP Cinema trademark, technology licensees, including Barco,
Christie and NEC, must meet stringent standards and guidelines meant to ensure
the best possible performance and picture quality. This digital picture and
standard of excellence ensures that a DLP Cinema movie screening looks
flawless and each showing is as perfect as the first with no annoying
scratches, tears or weaving that detract from the movie-going experience. For
more information, or to find a DLP Cinema theatre near you, please visit
www.dlpcinema.com.

    About Texas Instruments DLP Products

    DLP display technology from Texas Instruments offers clarity down to the
most minute detail, delivering pictures rich with color, contrast and
brightness to large-screen HDTVs and projectors for business, home,
professional venue and digital cinema (DLP Cinema(R)). 50 of the world's top
projection and display manufacturers design, manufacture and market products
based on DLP technology. DLP is the only HDTV technology built from a
foundation in the digital cinema where it set the industry standard
demonstrated by the deployment of DLP Cinema technology in 5,971 theatres
worldwide. At the heart of every DLP chip is an array of up to 2.2 million
microscopic mirrors which switch incredibly fast to create a high resolution,
highly reliable, full color image. DLP technology's chip architecture and
inherent speed advantage provides razor-sharp images and excellent
reproduction of fast motion video. Since early 1996, more than 15.5 million
DLP subsystems have been shipped. For more information, please visit
www.dlp.com. About Texas Instruments: Texas Instruments (NYSE:   TXN) helps
customers solve problems and develop new electronics that make the world
smarter, healthier, safer, greener and more fun. A global semiconductor
company, TI innovates through manufacturing, design and sales operations in
more than 25 countries. For more information, www.ti.com. DLP and DLP Cinema
are registered trademarks of Texas Instruments.

    About IMAX Corporation

    IMAX Corporation is one of the world's leading digital entertainment and
technology companies. The worldwide IMAX network is among the most important
and successful theatrical distribution platforms for major event Hollywood
films around the globe, with IMAX theatres delivering the world's best
cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR
technology. IMAX DMR is the Company's groundbreaking digital remastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The IMAX
Experience. IMAX's renowned projectors and new digital systems display
crystal-clear images on the world's biggest screens. The IMAX brand is
recognized throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of September 30, 2007, there were 296 IMAX
theatres operating in 40 countries.

    IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R)
    are trademarks of IMAX Corporation. More information on the Company can
    be found at www.imax.com.

    This press release contains forward looking statements that are based on
management's assumptions and existing information and involve certain risks
and uncertainties which could cause actual results to differ materially from
future results expressed or implied by such forward looking statements.
Important factors that could affect these statements include ongoing
discussions with the SEC and OSC relating to their ongoing inquiries and the
Company's financial reporting and accounting, the timing of theatre system
deliveries, the mix of theatre systems shipped, the timing of the recognition
of revenues and expenses on film production and distribution agreements, the
performance of films, the viability of new businesses and products, risks
arising from potential material weaknesses in internal control over financial
reporting and fluctuations in foreign currency and in the large format and
general commercial exhibition market. These factors and other risks and
uncertainties are discussed in the Company's Annual Report on Form 10-K/A for
the year ended December 31, 2006, as well as the Company's Quarterly Reports
on Form 10-Q/A and Form 10-Q.





For further information:

For further information: Kateri Gemperle, TI DLP Products, (214)
567-3617, Kateri@ti.com; Jessika Goldstein, Waggener Edstrom Worldwide, (425)
638-7000, jgoldstein@waggeneredstrom.com; Sarah Gormley, IMAX Corporation,
(212) 821-0100, sgormley@imax.com

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