TELUS puts fans first in commemorating the 100th Grey Cup and celebrating the fans that made it possible; Up to $50,000
will be donated to KidSport Canada
VANCOUVER, Sept. 6, 2012 /CNW/ - TELUS and the Canadian Football League
(CFL) today announced The Fan Cup presented by TELUS, the first ever
trophy honouring the game's most important player, the fans. For the
first time in history, fans will have the opportunity to put their name
on a 100th anniversary replica Grey Cup that will sit alongside the greats of the
game inside The Canadian Football Hall of Fame. Cast from the copper of
Canadian pennies, The Fan Cup will be engraved with the names of
thousands of CFL fans from across Canada and live inside The Canadian
Football Hall of Fame as a symbol of appreciation for a century of
loyal fan support.
Fans will create The Fan Cup trophy during The Grey Cup 100 Tour by
using a custom-built TELUS Penny Press to make their own 100th Grey Cup Game collectable out of a real Canadian penny. Every penny
pressed by a fan will be collected and used to create The Fan Cup
presented by TELUS, which will then be etched with all fans' names. The
Grey Cup 100 Tour will make 100 stops across Canada, giving fans the
chance to experience a momentous piece of the CFL first-hand and be
part of the Fan Cup. TELUS will use the celebration as an opportunity
to contribute $1 for every penny pressed to KidSport Canada.
"TELUS has a deep commitment to putting their customers first and they
are bringing this level of commitment to CFL fans by presenting the
first ever Fan Cup," said Mark Cohon, Commissioner of the Canadian
Football League. "The Canadian Football League is proud to partner with
TELUS to celebrate the 100th Grey Cup in such a unique way - an initiative that celebrates our fans
and a Fan Cup made by the fans, for the fans, that will live on for
years to come."
"The Fan Cup presented by TELUS will be a symbol of Canadian football
pride that reflects us all and puts fans first by celebrating them and
their unwavering support of the game," said Anne-Marie LaBerge,
vice-president Consumer Marketing Communications, TELUS. "This is our
way of giving fans the ultimate CFL experience by being a part of a
landmark moment in Canadian football history."
The official unveiling and first pull of the TELUS Penny Press will take
place at the BC Lions' TELUS Game Day versus the Montreal Alouettes in
Vancouver on Saturday, September 8, 2012 at 11 a.m. in Terry Fox Plaza.
Fans will have the opportunity to join CFL Hall of Famer and Canadian
Sports Hall of Famer Lui Passaglia, CFL Commissioner Mark Cohon and
TELUS CFO Robert McFarlane, along with a local KidSport Canada
Ambassador to be one of the first fans to make their mark on The Fan
Cup presented by TELUS.
Fans can also visit www.telus.com/fancup to take part in The Fan Cup virtually. Everyone who participates online
will have their name displayed with The Fan Cup in the Canadian
Football Hall of Fame. TELUS will contribute $1 for every virtual penny
pressed to KidSport Canada and will give an extra $1 if they share
their Fan Cup experience on Twitter or Facebook*.
KidSport Canada is a national not-for-profit organization that provides
funding to help children in need across Canada play organized sports.
By removing financial barriers and increasing access to sport programs,
KidSport contributes to developing healthier, more active and
well-rounded children. Since 2000, TELUS has given more than $200,000
For more information about TELUS presents The Fan Cup, visit www.telus.com/fancup.
*Up to a total contribution of $50,000. Campaign period will run from
September 7, 2012 to November 25, 2012.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $10.6 billion of annual revenue and 12.8
million customer connections including 7.4 million wireless
subscribers, 3.5 million wireline network access lines, 1.3 million
Internet subscribers and 595,000 TELUS TV customers. Led since 2000 by
President and CEO, Darren Entwistle, TELUS provides a wide range of
communications products and services including wireless, data, Internet
protocol (IP), voice, television, entertainment and video.
In support of our philosophy to give where we live, TELUS, our team
members and retirees have contributed more than $260 million to
charitable and not-for-profit organizations and volunteered 4.2 million
hours of service to local communities since 2000. Fourteen TELUS
Community Boards lead TELUS' local philanthropic initiatives. TELUS was
honoured to be named the most outstanding philanthropic corporation
globally for 2010 by the Association of Fundraising Professionals,
becoming the first Canadian company to receive this prestigious
For more information about TELUS, please visit telus.com.
About the Canadian Football League
The Canadian Football League is our league. The Grey Cup is our national
championship and Canada's largest annual single sporting event. We are
proudly preparing for the 100th Grey Cup in 2012. The celebration will span the country and culminate
in a tremendous festival and game in Toronto this November. We invite
all Canadians to be a part of it.
Image with caption: "Penny Pride: CFL alum Lui Passaglia unveils the TELUS Fan Cup penny press. The Fan Cup presented by TELUS will be engraved with the names of fans from across Canada and proudly live in The CFL Hall of Fame. (CNW Group/TELUS Corporation)". Image available at: http://photos.newswire.ca/images/download/20120908_C4373_PHOTO_EN_17576.jpg
SOURCE: TELUS Corporation
For further information:
For media inquiries, please contact:
Communications Officer, CFL
TELUS Social and Media Relations