TELUS invites Canadian animal lovers to help select the next TELUS critter

27 critters of all shapes and sizes are in the running as Canadians are asked to vote for the next TELUS critter through Facebook

TORONTO, May 10 /CNW/ - Canadians have always enjoyed the lovable animal stars that TELUS has featured in its advertising. Starting today, TELUS is giving them a voice in helping to select the next TELUS critter, to be featured in a dynamic new mobility advertising campaign.

Through an original application launching today on Facebook, Canadians will be given the chance to vote for their favourite campaign star critter, even if they don't have a Facebook account. There will be 27 different critters to choose from, including some old favourites, such as the classic monkeys and hippos, and some exotic newcomers, such as the lion-tailed macaque and the red panda. The winning candidate will be featured in a national campaign, launching later this year. In addition, TELUS will give $1 to the Nature Conservancy of Canada (NCC) for each vote submitted in the campaign.

"We're thrilled to be giving a voice to Canadians in helping us choose the next TELUS critter," says David Fuller, Chief Marketing Officer at TELUS. "Canadians are passionate about our brand and especially our campaign animal stars. Listening to our customers is the foundation of what we do in all spheres of our business so it only makes sense to give a voice to the fans of our Future Friendly brand."

Participants will get to place one vote per day in each of three different categories: Small Wonders (including the marmoset, koala and other cuddly cuties), Big Awesomes (including the camel, grizzly bear and other rough-and-tumble beasts) and Cool Classics (including the familiar chameleon, duck and other favourites from past TELUS campaigns). The first round of voting will last for two weeks, at which time three category finalists will be announced and move on to a second round of voting.

The critter that receives the most votes in this second round will be named the next TELUS critter and will be featured in TELUS' widespread print, broadcast and online mobility advertising this Fall. The fur is sure to fly, so TELUS is encouraging Canadians to vote early and often in this exciting new campaign.

As an extra bonus for becoming part of TELUS' extended creative team, all voters will be entered into a draw to win some amazing prizing, including a grand prize of a trip for two to Africa for the ultimate animal lover's vacation. The trip will feature a safari at the Kruger National Park, a visit to the Chimpanzee Sanctuary on Lake Victoria and other once-in-a-lifetime activities.

Visit facebook.com/TELUS to vote for the next TELUS critter and learn more about the campaign and grand prize giveaway.

About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.9 billion of annual revenue and 12.3 million customer connections including 7 million wireless subscribers, 3.7 million wireline network access lines and 1.2 million Internet subscribers and more than 350,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees will, by year-end 2011, have contributed $245 million to charitable and not-for-profit organizations and volunteered 4.1 million hours of service to local communities since 2000. Ten TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com. To learn more about TELUS' commitment to the community, please visit TELUS.com/csr.

SOURCE TELUS Corporation

For further information:

AJ Gratton
TELUS Media Relations
416-320-0364
aj.gratton@telus.com

Organization Profile

TELUS Corporation

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890