VANCOUVER, March 20 /CNW/ - TELUS will plant a tree for every wireless
customer who signs up for online billing and cancels their paper bill.
This campaign extends a partnership with Tree Canada established in 2004,
which has seen TELUS fund the planting of nearly 11,000 trees, one for every
shareholder who opted for an electronic copy of its annual report or social
"TELUS is challenging our individual customers to join our efforts to
save millions of sheets of paper this year alone," said Janet Yale, TELUS
executive vice-president of Corporate Affairs. "TELUS customers who selected
the option of an ebill instead of a paper bill helped us save almost seven
million sheets of paper last year. We hope our initiative with Tree Canada
will engage our 5 million wireless subscribers across Canada so we can make a
significant contribution to preserving our natural heritage while helping to
rebuild key areas across the country in need of healthy trees."
Tree Canada will oversee planting to ensure that native and non-invasive
tree species are planted on sites that need them most. The newly-planted trees
will also help reduce soil erosion and recycle carbon dioxide, the greenhouse
gas recognized as a leading contributor to global warming.
With the support of TELUS and its customers, the not-for-profit
organization hopes to:
- Plant saplings in Montreal's Mount Royal park in Québec;
- Offer new species to Downsview Park, the Sudbury Reclamation Project
and the Oak Ridges Moraine in Ontario;
- Reclaim an abandoned quarry near Winnipeg;
- Regenerate abandoned mining sites in Nova Scotia;
- Help rebuild the natural landscapes of British Columbia that were
destroyed by winter storms along the coast, fires in Kelowna, and
mountain pine beetles in Northern B.C.
"In addition to the thousands of hectares of trees that are used to
produce paper, even greater areas of forest are being lost to wildfires,
windstorms and destructive insects," said Michael Rosen, president of Tree
Canada. "We are very proud to be working with TELUS to raise awareness of the
simple steps that can be taken to reduce paper waste and contribute to the
sustainability of our forests."
In 2001, TELUS launched the Paperless Office initiative, ebill and
purchased duplex printers for double-sided printing of customer bills and
other materials. Together, these initiatives have reduced paper consumption
from 117 million sheets in 2001 to 60 million sheets last year. Whenever
possible, TELUS chooses recyclable and recycled paper, paper from Forest
Stewardship Council certified forests, and paper that is "Elemental Chlorine
Free" for use in its direct marketing communications.
TELUS will also plant a tree for anyone who comes into a TELUS store or
authorized dealer before May 30 with the company's weekend newspaper insert.
TELUS clients can sign up for environmentally friendly online billing by
logging on to mytelusmobility.com. They may also keep track of the overall
impact the trees will have on the communities where they are planted via
telusmobility.com/tree over the coming weeks.
For information on all of TELUS' environmental initiatives, visit
About Tree Canada
Tree Canada is a not-for-profit charitable organization established to
encourage Canadians to plant and care for trees in urban and rural
environments. To date it has engaged Canada's top companies, public agencies,
individuals and volunteers to support the planting and maintenance of over
74 million trees, the regreening of over 400 schoolyards, seven national urban
forest conferences, 30 carbon neutral conferences and other efforts to
sensitize Canadians to the benefits of planting and maintaining trees. For
more information about Tree Canada, visit treecanada.ca.
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications
company in Canada, with $8.7 billion of annual revenue and 10.7 million
customer connections including 5.1 million wireless subscribers, 4.5 million
wireline network access lines and 1.1 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. Committed to being
Canada's premier corporate citizen, over the last six years TELUS has
contributed more than $76 million to charitable and non-profit organizations,
and has established seven TELUS Community Boards across Canada to lead its
local philanthropic initiatives. For more information about TELUS, please
For further information:
For further information: For media inquiries, please contact: Stacey
Masson, TELUS Media Relations, (514) 977-8766, Stacey.Masson@telus.com;
Michael Rosen, President, Tree Canada, (613) 567-5545 ext 222,