71% of Chinese consumers surveyed interested in watching this summer's
sports competitions on free-to-air mobile TV phones
SHANGHAI, China, July 16 /CNW/ - Millions of viewers worldwide will stay
abreast of live sports coverage this summer with TV handsets that incorporate
Telegent's free-to-air mobile TV technology. According to SINO-MR, a leading
China market research firm, 71% of China consumers surveyed were interested in
watching the 2008 Beijing games on a TV phone, with 41% considering buying one
to gain mobile access to the summer sports coverage. SINO-MR estimates that
domestic sales of free-to-air analog TV handsets will exceed 21 million by
year-end, propelling China to the forefront of mobile TV adoption worldwide
and suggesting that this summer's quadrennial games are set to smash world
records with the number of people viewing the event on mobile TV.
According to Telegent's chief executive officer Weijie Yun, the Beijing
games could be the first major sporting event to be widely viewed on mobile
devices. "Free-to-air mobile TV provides consumers with a compelling, free and
easy-to-use method of watching the same news, sports and other programming
that consumers receive on their TV sets at home," said Yun. "This explains
why sales of analog TV handsets have already outpaced the number of digital
subscription mobile TV viewers worldwide." Analyst firm In-Stat predicts that
34 million analog TV handsets will be sold globally in 2008.
This view is backed up by major handset manufacturer ZTE. Mohamed Ben
Hanzaz, vice president of ZTE Brazil noted, "In Brazil, the penetration of
mobile technology combined with strong consumer interest in television for
news and entertainment makes free-to-air mobile TV a compelling feature for
driving consumer demand for handsets." A separate survey conducted by Telegent
in Brazil revealed that 58% of respondents were interested in mobile access
specifically to news and sports.
The benefits of free-to-air mobile TV are enjoyed not only by consumers
but also by broadcasters and operators. The TV handsets extend the
broadcasters' viewing audience by putting the same programming that
broadcasters deliver to living room TV sets in the consumer's pocket. Yun
added, "For operators, free-to-air TV handsets provide access to the most
popular content without any infrastructure investment, providing a platform
for improving their competitive position in the marketplace."
Telegent's mobile TV technology supports free-to-air standards NTSC, PAL,
SECAM and DVB-T, as well as the digital mobile TV standard DVB-H.
About Telegent Systems
Telegent Systems is a leading fabless CMOS semiconductor company that
makes television mobile by providing high-performance, single-chip solutions
enabling free-to-air and subscription mobile TV in mobile handsets and
portable devices. Telegent's solutions deliver analog and digital broadcast
reception with unparalleled sensitivity and picture quality, ultra-low power
consumption and the highest integration simplifying mobile device design and
manufacture. For more information, visit www.telegent.com.
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