Tejari Enters China



    - Tejari, Accompanied by the Heads of Procurement of the Dubai
    Government, Leads a Delegation to the Olympic Sailing City of Qingdao to
    Open an Online Bridge Between the Middle East and China

    DUBAI, United Arab Emirates, Nov. 1 /CNW/ - Tejari, the leading online
B2B marketplace for emerging markets, has announced that it will enter China
with operations fully in force by year-end 2007. Speaking at the Qingdao ASEM
Forum which took place from October 28th to the 31st, Tejari CEO Omar Hijazi
defined the move as creating a direct online bridge between the Middle East
and China to automate business to business transactions.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20071101/280236 )

    "Our focus on China is in response to our customer demands to seek out
new sources of supply. For our Middle East and global buyers, our venture will
now provide a direct link to the world's factory," continued Hijazi.
    "Tejari China, to be launched in December 2007, will spur the largest
online trading platform between the Middle East and China. China trade with
the UAE alone is expected to reach 19 billion US dollars in 2007 and Tejari
will help boost these figures even further in 2008," he added.
    During the event, a signing ceremony was conducted to celebrate a
cooperation agreement between Tejari and the City of Qingdao. In collaboration
with BOFTEC, the Bureau of Foreign Trade and Economic Cooperation of Qingdao,
Tejari will offer its technology and e-procurement services to the city's
suppliers to take advantage of the benefits of conducting business
electronically. The initiative, in its first year alone, is expected to
onboard 800 Chinese suppliers to the Tejari marketplace with over $50 Million
U.S. Dollars in trade.
    Tejari has now become the third Dubai World company, in addition to DP
World and Limitless, to announce new ventures in the Chinese city of Qingdao.
    Tejari also hosted a special seminar at the ASEM Forum attended by over
100 suppliers to promote deeper trading relations between the UAE and China.
The seminar, staged as a working session, allowed Chinese suppliers to
interact directly with the heads of procurement of the Dubai Government to
understand how to better compete in today's Middle East market. The Government
officials equally had the opportunity to analyze the China market more
closely, identifying new supplier sources and valuable trade contacts.
    The ten member delegation who attended the forum included; procurement
leaders, Mr Saeed AL Qaizi, Director - Group Procurement, Contracts and
General Admin - Dubai World; Mr. K.Kumar - Support & Contracts Manager - Dubai
World; Mr. Tareq Al Khaja - Head of Purchasing Dubai Municipality; Mr. Adel
Khoory - Senior General Manager Contracts & Purchasing, Dubai Civil Aviation;
Mr. Mohammed Juma, Director of Purchasing & Contracts - Health Department,
Dubai; Mr. Ahmed Sharif, Manager - Purchasing, Roads and Transport Authority;
Mr. Saeed Mubarak, Manager - Purchasing, Dubai Silicon Oasis; Mr. Ishaq Al
Bastaki - Head of Purchasing & Stores, Dubai Airport Free Zone Authority; Mr.
Adel Kalantar - Director Corporate Support; Dubai Airport Free Zone Authority;
Mr. Khalid Al Sheikh; Assistant Director General - Finance & Admin, Health
Department, Dubai.
    The initial soft launch phase into China will centre on building
awareness for the brand name of Tejari China, or 'Te Jia Ye' - outlining the
advantages of the online marketplace for companies that wish to do business
via the Internet with organizations in the Middle East and the broader region.
    "B2B marketplaces in China have traditionally focused on online
marketing. Tejari's transactional platform will introduce the next generation
of e-procurement to China allowing local suppliers to bid directly on billions
of dollars worth of tenders and auctions. With our fresh brand 'Te Jia Ye'
meaning wonderfully beneficial deal; we aim to fulfil this brand promise to
our buyers and suppliers engaged in China trade," Hijazi continued.
    Tejari's offices in China will be operational from late December 2007,
when the company goes live with its China marketplace.

    About Tejari

    Tejari is one of the leading B2B online marketplaces in the emerging
markets. Tejari enables buyers and sellers to transact and share information
about a variety of goods and services via a secured Internet environment.
Tejari provides a single point of contact for an open and growing community of
buyers and suppliers, permitting spot-purchasing and on-line auctions that
enable participants' real-time access to new markets and greater cost savings.
Visit Tejari at http://www.tejari.com

    Photo:
    http://www.newscom.com/cgi-bin/prnh/20071101/280236





For further information:

For further information: Tejari: Abdulla Salman, Director of Marketing,
Tejari, Tel: +971-4-391-3777, e-mail: abdulla.salman@tejari.com

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