VANCOUVER, May 10, 2016 /CNW/ - For 24 hours (noon on May 6th until noon May 7th), Vancouver-based tech company A Thinking Ape pledged to donate the proceeds from the purchase of special in-game items from each of its four games to the Red Cross Alberta Fires Appeal, giving players around the world an opportunity to contribute to the relief effort. At the end of 24 hours the company raised $85,069.62 CAD for the cause.
"Many of us have friends and family in Alberta affected by this tragedy so it's hit close to home. We saw how much other businesses and individuals were helping and we knew we had to contribute in some way," said Tayber Voyer, Product Lead at the mobile game studio.
"Being from Alberta, I can only hope that our contribution will be useful to the Red Cross, and that our friends and family affected by this tragedy will be back on their feet in no time." - Kenshi Arasaki, CEO
"I couldn't donate to the Red Cross directly from Google Play (or at least I don't think I can), so this helped a lot, plus I got doctor notes. Thanks :)" - Oliver_Kirk » May 6 2016, 1:01pm
'Thank you guys for doing this. As an Albertan,this gesture of kindness goes above and beyond in these situations' -by lllHIIlAlIlTIllEIlIRllIZlll on May 6 2016, 11:31am
"I'm in the US. I'll be supporting my Canadian neighbors. Thanks to the A Thinking Ape team for putting this together." - by Clmchck77 » May 6 2016, 4:42pm
A Thinking Ape Games:
Game Community Posts:
Past Donations A Thinking Ape has made:
SOURCE A Thinking Ape Entertainment Ltd.
Image with caption: "Giving back to communities plays a large part of A Thinking Ape's culture. (Photo credit: Talent Tribe) (CNW Group/A Thinking Ape Entertainment Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160510_C4849_PHOTO_EN_687466.jpg
Image with caption: "A Thinking Ape (CNW Group/A Thinking Ape Entertainment Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160510_C4849_PHOTO_EN_687467.jpg
For further information: Beth Phillips - Office Coordinator, Suite 400, 322 Water Street, Vancouver, BC, http://www.athinkingape.com