Teaching teens to take smart risks: Internationally acclaimed injury prevention program comes to New Brunswick



    FREDERICTON, March 15 /CNW/ - A program committed to saving teenagers'
lives and reducing the human toll and financial burden of injury was launched
today.
    Using a dynamic, one-hour presentation, the SMARTRISK HEROES Be Smart. Be
Safe. Tour helps high-school students learn to make safe choices. The
presentation combines a lively multi-media show with the testimony of
18-year-old injury survivor Sean Fowler, who recounts how he lost an arm and a
leg in an injury that could have been prevented.
    The SMARTRISK HEROES Be Smart. Be Safe. Tour is made possible by the
financial support of Canada's home, car and business insurers; Workplace,
Health, Safety and Compensation Commission (WHSCC); and New Brunswick Safety
Council. The internationally acclaimed program will be seen by more than
11,000 high-school students in Fredericton, St. Stephen, Saint John, Moncton,
Miramichi, Bathurst and Edmundston over the next few weeks.
    "Nine out of 10 injuries are predictable and preventable," said
Bill Adams, Manager Government Relations, Atlantic, Insurance Bureau of
Canada. "Canada's home, car and business insurers firmly believe that
prevention is key in reducing injury and saving lives. We hope that by joining
forces with SMARTRISK and other partners we will be able to encourage young
New Brunswickers to prevent injuries."
    "More teenagers are killed by unintentional injuries - car crashes,
drownings, falls -than by any disease or illness," said John Foran,
Minister of Public Safety. "Every year, injury kills close to 1,600 people
aged 15 through 24, costing Canadians an estimated $14.7 billion annually in
health-care costs and lost productivity."
    "There is an incredible human and economic toll associated with
injuries," said Ed Doherty, Minister of Post Secondary Education, Training and
Labour. "Every year, too many young individuals, with their entire lives
before them, are seriously hurt, disabled or killed because of preventable
injuries."

    Be Smart. Be Safe. is a nationwide outreach program from Canada's home,
car and business insurers. It is dedicated to supporting the good work of
local injury prevention groups while helping Canadians to prevent injuries in
the home, on the road and at play. For more information about Be Smart. Be
Safe. visit www.besmartbesafe.ca.

    SMARTRISK is a national, charitable organization dedicated to preventing
injuries among all Canadians, with a special emphasis on children, youth and
seniors (www.smartrisk.ca). SMARTRISK recognizes that risk is a part of life
and that teens enjoy taking risks. SMARTRISK helps young people learn to
recognize and manage risk so they can continue to enjoy life and take smart
risks throughout their lives.

    Workplace Health, Safety and Compensation Commission (WHSCC) is a Crown
corporation charged with overseeing the implementation and application of the
New Brunswick Occupational Health and Safety Act, the Workers' Compensation
Act of New Brunswick, and the Workplace Health, Safety and Compensation
Commission Act of New Brunswick on behalf of the workers and employers of the
province. For more information about WHSCC visit www.whscc.nb.ca.

    New Brunswick Safety Council is a non-profit, non-governmental charitable
organization dedicated to the prevention of injuries and accidental death. For
more information about New Brunswick Safety Council visit www.nbsafety.com.




For further information:

For further information: Victoria Pickering, (506) 381-2837,
vpcom@nbnet.nb.ca

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INSURANCE BUREAU OF CANADA - ATLANTIC

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