- Loyalty rewards program to be added to card's features
MAHWAH, N.J., Sept. 9 /CNW/ -- TD Retail Card Services (formerly Shoppers
Charge Accounts Co.) has acquired the private label credit card program of
InterTan Canada Ltd. which operates under the banner of The Source By Circuit
City, through 775 corporate stores and dealer outlets throughout Canada and
online at www.thesource.ca. The Mahwah, N.J.-based business unit of TD will
administer the program on an ongoing basis.
Under TD Retail Card Services' stewardship, The Source By Circuit City
credit card will offer a variety of special financing options, including
three-, six- and 12-month deferred payment plans, as well as a 16-month
deferred payment plan during special promotions. For the first time, the
program will also incorporate a customer loyalty program, Source Rewards(TM),
under which cardholders will have the opportunity to earn reward certificates.
"We are pleased to have entered into what we expect to become a long-term
partnership with TD Retail Card Services for our private label credit card
program," said Lyndsay Walter, Senior Vice President Marketing of The Source
By Circuit City. "We were impressed with their agile and flexible approach to
the business and their ability to provide us with a customer-focused,
customized credit solution in a short period of time. Their loyalty program
was also a key selling point for us. While we've employed a variety of credit
marketing efforts for some time, we believe that the loyalty program allows us
to better understand and reward our best customers and get even better
traction with our entire cardholder base."
About TD Retail Card Services
Based in Mahwah, N.J., TD Retail Card Services (formerly Shoppers Charge
Accounts Co.) ranks among the nation's largest private label credit card
companies. A division of TD Banknorth, the company launches and administers
new credit card portfolios for brick-and-mortar, internet and catalog
merchants, and acquires retailers' existing credit card portfolios. For more
information, visit www.TDRetailCardServices.com.
About The Source By Circuit City, a division of InterTAN Canada Ltd.
The Source By Circuit City (www.thesource.ca) is operated by InterTAN
Canada Ltd., an indirectly owned subsidiary of Circuit City Stores, Inc.
Building on InterTAN Canada Ltd.'s more than 30 years of experience as an
electronics retailer, The Source By Circuit City has more than 775 locations
nationwide. All stores offer a wide range of brand name consumer electronics
including communications, computing, personal audio and cool gadgets.
For further information:
For further information: Media, TD Retail Card Services, Christina
McGuinness, SVP, +1-201-818-4000, ext. 3908; or Parness & Associates Public
Relations, Bill Parness or Lisa Kreda, both at +1-732-290-0121 Web Site: