TD Canada Trust Wins Call Centre World Class Customer Satisfaction Award from SQM



    TORONTO, Oct. 17 /CNW/ - TD Canada Trust's call centres have been
recognized with the Highest Banking Industry Customer Satisfaction Award and
have achieved special awards for achieving excellence in World Class Customer
Satisfaction and Improved First Call Resolution from the Service Quality
Measurement Group (SQM).
    SQM Group awards excellence in customer and employee satisfaction for the
call centre industry. Between October 1, 2007 and September 30, 2008, SQM
telephone surveyed 200 - 400 customers within 1-3 days of their call to the
call centre to understand their satisfaction with their service experience.
    "I'm always thrilled to hear that our customers recognize our contact
centres as service leaders." says John Capozzolo, Senior Vice President, Sales
and Service Centres, TD Canada Trust. "Our EasyLine service is designed to
help our customers do as much as possible over the phone and our employees
take pride in resolving customer questions on their first call."
    Earlier this year TD Canada Trust was named number one in Canada for
customer service among the major banks by both Synovate, for the fourth year
in a row, and J.D. Power for the third year in a row.

    About SQM

    SQM benchmarks over 350 leading international call centers on an annual
basis and has been conducting customer satisfaction studies for over 12 years.
On an annual basis, SQM conducts over 1 million surveys. SQM does business in
8 countries around the globe: Canada, United States, Australia, Puerto Rico,
India, Philippines, Costa Rica and Mexico.

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. TD Bank Financial Group is the seventh largest bank
in North America by branches and serves approximately 17 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust; Wealth Management, including TD Waterhouse and an investment
in TD Ameritrade; U.S. Personal and Commercial Banking through TD Banknorth
and Commerce Bank (to be known together as TD Bank); and Wholesale Banking,
including TD Securities. TD Bank Financial Group also ranks among the world's
leading on-line financial services firms, with more than 5.5 million on-line
customers. TD Bank Financial Group had CDN$509 billion in assets as of July
31, 2008. The Toronto-Dominion Bank trades on the Toronto and New York Stock
Exchanges under the symbol "TD", as well as on the Tokyo Stock Exchange.





For further information:

For further information: Kelly Hechler, Corporate and Public Affairs, TD
Bank Financial Group, (416) 982-2469, kelly.hechler@td.com; Mike Desmarais,
President, SQM Group, Phone: (250) 260-3920, Fax: (250) 260-7821, Email:
mike@sqmgroup.com, Website: www.sqmgroup.com


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