TD Canada Trust gives British Columbians more hours to bank, so they can spend their free time the way they want



    
    -   Survey to mark TD Canada Trust's longer hours and the hour most
        Canadians gain this weekend, shows that if BC residents were given an
        extra hour, sleep would be their number one choice; neighbouring
        Albertans would rather stay awake reading
    -   Starting today, BC branches now open on average 9 more hours a week
        and TD Canada Trust now open on average 50% longer than the other
        banks
    -   National branch giveaways include gas cards, free coffee and paper,
        gift cards, chance to win flat screen TV (details below)
    -   New longer hours at TD Canada Trust the equivalent of 190 new
        branches across Canada
    

    VANCOUVER, Nov. 1 /CNW/ - Today is the day that TD Canada Trust branches
across British Columbia switch over to extended hours of operation. On
average, BC branches will be open 9 more hours a week. Under the banner "open
8 'til late - six days straight" the bank that already had the longest hours
in Canada is now open for business even longer - the equivalent of opening 190
new branches across the country.
    To help celebrate the launch of its new even longer hours, as well as the
extra hour most of us get from the switch to Standard Time this weekend,
TD Canada Trust commissioned Ipsos Reid to ask Canadians what they'd do with
an extra hour in the day.
    What would BC residents do with an extra hour? 28% put an hour of
shut-eye at the top of their list, compared with 23% for all Canadians. BC's
choice is also in sharp contrast to their next-door neighbours in Alberta, who
are the least likely among all regions (17%) to want to spend that extra hour
sleeping.
    The next most popular pastime for British Columbians would be reading.
21% would choose it, slightly above the national average of 20%. Other
activities rank well below in popularity, with work (meaning schoolwork,
volunteer activities or housework) coming in at 7%, resting and relaxing at 6%
and spending time with the family or children at 5%. In this last activity
category, the finding is less than half the national average of 11%.
Saskatchewan and Manitoba residents are most likely to choose family time
(18%).
    The telephone survey was conducted among 1001 randomly selected Canadians
between Sept 16th and September 18th, 2007. Overall results are accurate to
+/-3.10 percentage points, nineteen times out of twenty.
    "However BC residents like to spend their time, we know worrying about
banking isn't high on the list. Having more hours to choose from means
customers can choose a time that's convenient for them. That's what we mean
when we say TD Canada Trust has people hours, not banker's hours," said
Tim Hockey, Group Head TD Personal Banking, Co-Chair TD Canada Trust.
    The launch of new hours at TD Canada Trust is being supported by a major
advertising campaign on television, in major dailies, and on billboards across
Canada. In-branch promotions will include the following customer giveaways:

    
    -   On November 3rd, $10 PetroCanada gas cards will be handed out to the
        first 25 customers
    -   The week of November 5th, the first 40 customers will get a coupon
        for Tim Horton's and a newspaper.
    -   The week of November 12th, the first 25 customers will receive a $10
        Indigo/Chapters gift card and/or a reusable shopping bag.
    -   The week of November 19th, during the first hour open, everyone will
        get the chance to win a flat screen television - one per branch.
    

    Consistently recognized as the best in customer service by Synovate and
J.D. Power and Associates, TD Canada Trust serves more than 10 million
personal, small business and commercial banking customers across Canada
through an expanding network of more than a thousand conveniently located
branches - many featuring the services of TD Waterhouse wealth management
professionals, including Financial Planners - and 2,500 Green Machine ABMs,
over the telephone with EasyLine, and online through the award-winning
EasyWeb. The fastest growing branch network in Canada, TD Canada Trust has
opened more than 100 new branches in four years - 38 this year alone - and
will continue to open even more in communities across the country. TD has been
recognized as a top employer in Maclean's, Canadian Business, the Toronto
Star, and the Financial Post.

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. The Bank serves more than 14 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust as well as the Bank's global insurance operations (excluding
the U.S.); Wealth Management, including TD Waterhouse Canada, TD Waterhouse
U.K. and the Bank's investment in TD Ameritrade; U.S. Personal and Commercial
Banking through TD Banknorth; and Wholesale Banking, including TD Securities.
The Bank also ranks among the world's leading on-line financial services
firms, with more than 4.5 million on-line customers. The Bank had $404 billion
in assets as at July 31, 2007. The Bank is headquartered in Toronto, Canada.
The Bank's common stock is listed on the Toronto Stock Exchange and the New
York Stock Exchange under symbol: TD, as well as on the Tokyo Stock Exchange.





For further information:

For further information: Kelly Hechler, Media Relations, Corporate and
Public Affairs, TD Bank Financial Group, (416) 982-2469, kelly.hechler@td.com


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