TD Canada Trust gives Atlantic Canadians more hours to bank, so they can spend their free time the way they want



    
    -   Survey to mark TD Canada Trust's longer hours and the hour most
        Canadians gain this weekend, shows that if Atlantic Canadians were
        given an extra hour, reading would be their number one choice,
        followed closely by sleeping
    -   Starting today, branches in Atlantic Canada now open on average
        6 more hours a week and TD Canada Trust now open on average
        50% longer than the other banks
    -   National branch giveaways include gas cards, free coffee and paper,
        gift cards, chance to win flat screen TV (details below)
    -   New longer hours at TD Canada Trust the equivalent of 190 new
        branches across Canada
    

    HALIFAX, Nov. 1 /CNW/ - Today is the day that TD Canada Trust branches
across Atlantic Canada switch over to extended hours of operation. On average,
branches in the region will be open 6 more hours a week. Newfoundland and
Labrador branches will stay open an average of 8 more hours; Nova Scotia and
New Brunswick 7 more hours; and Prince Edward Island 2 more hours.
    Under the banner "open 8 'til late - six days straight" the bank that
already had the longest hours in Canada is now open for business even longer -
the equivalent of opening 190 new branches across the country.
    To help celebrate the launch of its new even longer hours, as well as the
extra hour most of us get from the switch to Standard Time this weekend, TD
Canada Trust commissioned Ipsos Reid to ask Canadians what they'd do with an
extra hour in the day.
    What would Atlantic Canadians do? 26% say reading, outpacing all of
Canada in this choice. Their next choice of activity would be sleeping, at
24%.
    Number three is schoolwork, volunteer activities or housework. At 16% in
this category, they again lead all other regions and outpace the national
average of 12%.
    Further down the list for Atlantic Canadians are spending an extra hour
with family or children (10%), and resting and relaxing (7%). The only
province less inclined to rest and relax is British Columbia, at 6%.
    The telephone survey was conducted among 1001 randomly selected Canadians
between Sept 16th and September 18th, 2007. Overall results are accurate to
+/-3.10 percentage points, nineteen times out of twenty.
    "However Atlantic Canadians like to spend their time, we know worrying
about banking isn't high on the list. Having more hours to choose from means
customers can choose a time that's convenient for them. That's what we mean
when we say TD Canada Trust has people hours, not banker's hours," said Tim
Hockey, Group Head TD Personal Banking, Co-Chair TD Canada Trust.
    The launch of new hours at TD Canada Trust is being supported by a major
advertising campaign on television, in major dailies, and on billboards across
Canada. In-branch promotions will include the following customer giveaways:

    
    -   On November 3rd, $10 PetroCanada gas cards will be handed out to the
        first 25 customers
    -   The week of November 5th, the first 40 customers will get a coupon
        for Tim Horton's and a newspaper.
    -   The week of November 12th, the first 25 customers will receive a
        $10 Indigo/Chapters gift card and/or a reusable shopping bag.
    -   The week of November 19th, during the first hour open, everyone will
        get the chance to win a flat screen television - one per branch
    

    Consistently recognized as the best in customer service by Synovate and
J.D. Power and Associates, TD Canada Trust serves more than 10 million
personal, small business and commercial banking customers across Canada
through an expanding network of more than a thousand conveniently located
branches - many featuring the services of TD Waterhouse wealth management
professionals, including Financial Planners -- and 2,500 Green Machine ABMs,
over the telephone with EasyLine, and online through the award-winning
EasyWeb. The fastest growing branch network in Canada, TD Canada Trust has
opened more than 100 new branches in four years - 38 this year alone -- and
will continue to open even more in communities across the country.
    TD has been recognized as a top employer in Maclean's, Canadian Business,
the Toronto Star, and the Financial Post.

    About TD Bank Financial Group

    The Toronto-Dominion Bank and its subsidiaries are collectively known as
TD Bank Financial Group. The Bank serves more than 14 million customers in
four key businesses operating in a number of locations in key financial
centres around the globe: Canadian Personal and Commercial Banking, including
TD Canada Trust as well as the Bank's global insurance operations (excluding
the U.S.); Wealth Management, including TD Waterhouse Canada, TD Waterhouse
U.K. and the Bank's investment in TD Ameritrade; U.S. Personal and Commercial
Banking through TD Banknorth; and Wholesale Banking, including TD Securities.
The Bank also ranks among the world's leading on-line financial services
firms, with more than 4.5 million on-line customers. The Bank had $404 billion
in assets as at July 31, 2007. The Bank is headquartered in Toronto, Canada.
The Bank's common stock is listed on the Toronto Stock Exchange and the New
York Stock Exchange under symbol: TD, as well as on the Tokyo Stock Exchange.





For further information:

For further information: Kelly Hechler, Media Relations, Corporate and
Public Affairs, TD Bank Financial Group, (416) 982-2469, kelly.hechler@td.com


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