Tatweer and DreamWorks Animation Strike Strategic Alliance to Create World's First DreamWorks Animation Theme Park in Dubai



    - Venture Adds Further Value to Dubai's Tourism Offerings

    DUBAI, UAE, Feb. 7 /CNW/ - Tatweer, a member of Dubai Holding, today
announced it has formed a strategic alliance with US-based DreamWorks
Animation SKG, Inc. (NYSE:   DWA) to develop a diverse portfolio of tourism and
leisure projects in Dubailand(TM), the world's most ambitious tourism, leisure
and entertainment destination.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080207/292451 )

    A highlight of the alliance will be the creation of the world's first
DreamWorks Animation branded theme park in Dubai. The outlay at the 5 million
sq feet theme park project is a multi-billion AED investment.
    The venture will bring to life the much-loved characters from DreamWorks
Animation films, including Shrek, the upcoming Kung Fu Panda and several
others, to create adventures and attractions in a first of its kind
development for the studio.
    Tatweer and DreamWorks Animation will also work together to develop new
concepts, including Dreamworks Animation themed restaurants, hotels and retail
outlets in the region, providing unique experiences through the use of
innovative media and creative storytelling.
    Saeed Al Muntafiq, Executive Chairman of Tatweer, said: "We are extremely
proud of our alliance with DreamWorks Animation. The partnership demonstrates
our dedication to deliver on the tourism objectives of Dubai Strategic Plan
2015, announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum,
Vice-President and Prime Minister of the UAE and Ruler of Dubai.
    "As the owner and developer of the three-billion sq ft Dubailand(TM),
which hosts some of the world's most enchanting entertainment concepts,
Tatweer has become a leader in bringing landmark projects to Dubai, including
Bawadi, Tiger Woods Dubai and the world's best theme parks. DreamWorks
Animation's global reputation in character creation and its strong character
portfolio will add further value to our offering, providing an enhanced
experience to visitors and tourists."
    Jeffrey Katzenberg, CEO of DreamWorks Animation, said: "We are thrilled
to bring the first DreamWorks Animation dedicated theme park to Dubai through
our alliance with Tatweer for Dubailand(TM). This relationship will allow us
to create an exciting destination where families and tourists will enjoy the
unique opportunity to interact with DreamWorks branded content within
Dubailand(TM)."
    Roger Enrico, Chairman of DreamWorks Animation, adds: "We are excited
over the opportunity to align DreamWorks Animation with a company like
Tatweer, which has a proven reputation as a leader in the growing tourism,
leisure and entertainment industry throughout this region. The complementary
strengths of both organizations will further contribute to Dubai's emergence
as a premier global tourist destination."
    Tatweer's strategic partnerships for unique entertainment concepts with
world leading entertainment brands such as Dreamworks Animation will help
Dubai meet its tourism objectives of attracting an average of 15 million
tourists annually to Dubai.
    Dubailand spreads on an area of 3 billion sq ft, and includes Universal
Studios Dubailand, Dubai Sports City, Motor City, Falcon City, Dubai Heritage
Vision, and Al Barari, which are projects that are under advanced stages of
development in Dubailand(TM). The Polo and Equestrian Club and City of Arabia
are currently in the initial stages of infrastructure work.

    About DreamWorks Animation SKG

    DreamWorks Animation is principally devoted to developing and producing
computer generated, or CG, animated feature films. With world-class creative
talent, a strong and experienced management team and advanced CG filmmaking
technology and techniques, DreamWorks Animation makes high quality CG animated
films meant for a broad movie-going audience. The Company has theatrically
released a total of fifteen animated feature films, including Antz, Shrek,
Shrek 2, Shark Tale, Over the Hedge, Shrek the Third and Bee Movie.

    About Dubailand

    Dubailand, a member of Tatweer, is the world's most ambitious tourism,
leisure and entertainment project, catering to the needs of the entire family.
The unique 3 billion sq. ft. development has been designed to catalyze the
position of Dubai as an international hub of family tourism, appealing to
tourist segments across genders, age group, world regions and activity
preferences. Dubailand is projected to attract millions of tourists annually
from around the world.
    The diverse projects under Dubailand include theme parks, eco-tourism
projects, shopping malls, restaurants and residential units that are being
developed by UAE, GCC and international investors.
    A product of extraordinary vision, Dubailand will be an attractive place
to 'live, work and play' for the emirate's growing population, both as a
leisure destination and an appropriate setting for business and entertainment
development.

    About Tatweer:

    Launched in December 2005, Tatweer is one the region's most dynamic
enterprises and a member of Dubai Holding. Comprising 10 market-leading
brands, it oversees an ambitious business development plan. Its current
portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and
Industry & Real Estate offerings. Its entities include Dubai Healthcare City,
the region's hub for world-class quality healthcare services; Mizin, one of
the most advanced real estate companies in the region; Universal City
Dubailand, the 22 million sq ft development, featuring Universal Studios
Dubailand as its centerpiece; "The Tiger Woods - Dubai", an exclusive golf
community that will include the first Tiger Woods designed golf course;
Dubailand, one of the biggest leisure, entertainment and tourism destinations
in the Middle East; Dubai Industrial City, an industrial township to develop
Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality
and entertainment project hosting 51 luxury hotels and more than 60,000 hotel
rooms; Dubai Energy, investing in regional and global energy opportunities and
building a diversified investment portfolio; Dubai Mercantile Exchange, the
first energy futures exchange in the Middle East set up in partnership with
the New York Mercantile Exchange and Global Village, a premier family
destination for culture, entertainment, cuisine and commerce.
    Tatweer's entities continue to consolidate a group of life-improving
industries in addition to pioneering joint venture initiatives with leading
global conglomerates. They continuously strive for world-class performance,
while implementing leadership development to drive and sustain business
excellence, quality and high performance.

    Caution Concerning Forward-Looking Statements

    This document includes certain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The Company's
plans, prospects, strategies, proposals and our beliefs and expectations
concerning performance of our current and future releases and anticipated
talent, directors and storyline for our upcoming films and other projects,
constitute forward-looking statements. These statements are based on current
expectations, estimates, forecasts and projections about the industry in which
we operate and management's beliefs and assumptions. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions which are difficult to predict. Actual results may vary materially
from those expressed or implied by the statements herein due to changes in
economic, business, competitive, technological and/or regulatory factors, and
other risks and uncertainties affecting the operation of the business of
DreamWorks Animation SKG, Inc. These risks and uncertainties include: audience
acceptance of our films, our dependence on the success of a limited number of
releases each year, the increasing cost of producing and marketing feature
films, piracy of motion pictures, the effect of rapid technological change or
alternative forms of entertainment and our need to protect our proprietary
technology and enhance or develop new technology. In addition, due to the
uncertainties and risks involved in the development and production of animated
feature projects, the release dates for the projects described in this
document may be delayed. For a further list and description of such risks and
uncertainties, see the reports filed by us with the Securities and Exchange
Commission, including our most recent annual report on Form 10-K and our most
recent quarterly reports on Form 10-Q. DreamWorks Animation is under no
obligation to, and expressly disclaims any obligation to, update or alter its
forward-looking statements, whether as a result of new information, future
events, changes in assumptions or otherwise.


    CONTACTS:

    Rich Sullivan (DreamWorks Animation)
    +1-818-(695-3521)
    rich.sullivan@dreamworksanimation.com

    For further information
    Agency:
    Aseel Nihad
    Senior Account Executive
    Jiwin the Public Relations Arm of Dubai Press Club
    Phone: +971-4-3613584
    Email: aseel.nihad@Jiwin.ae
    Or
    Alia Bin Hendi
    Dubailand
    Senior Executive - PR & Communication
    Direct +971-4-368-00-32
    Email: alia.binhendi@dubailand.ae


    Photo: http://www.newscom.com/cgi-bin/prnh/20080207/292451




For further information:

For further information: Rich Sullivan (DreamWorks Animation),
+1-818-(695-3521), rich.sullivan@dreamworksanimation.com. For further
information: Agency: Aseel Nihad, Senior Account Executive, Jiwin the Public
Relations Arm of Dubai Press Club, Phone: +971-4-3613584, Email:
aseel.nihad@Jiwin.ae Or Alia Bin Hendi, Dubailand, Senior Executive - PR &
Communication, Direct +971-4-368-00-32, Email: alia.binhendi@dubailand.ae

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DUBAILAND

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