New Home Buyers Determine Best in Customer Service
TORONTO, Oct. 3 /CNW/ - The top home builders in Ontario based on
customer service delivery were revealed last night at the 2008 Tarion Awards
of Excellence. Award winners in each of four categories were: Tridel of
Toronto, Fusion Homes of Southwestern Ontario, Noah Homes of Kingsville and
Sobella House & Home of Kingston.
The Tarion Awards of Excellence, now in their 18th year are the only
awards that recognize home builders from across Ontario exclusively for their
customer service performance. The 2008 results are based on over 13,300 new
home buyer responses to a survey conducted for Tarion Warranty Corporation by
Harris/Decima Research. Awards are given in four volume-based categories:
Large, Medium and Small Volume as well as High-Rise.
"When you ask new home buyers to describe their overall builder
experience, customer service is one of the first things they mention," said
Tarion President and CEO Howard Bogach. "Builders who deliver high quality
service have an opportunity to distinguish themselves, not only by receiving a
Tarion award, but also by increasing the likelihood that their customers will
recommend them to friends and family. Many of our finalists say word of mouth
contributes significantly to their sales."
To determine the award recipients, a survey was sent by Harris/Decima to
over 51,000 consumers in Ontario who took possession of a new home between
January 1 and December 31, 2007. Over 13,300 responses were received,
representing 26 per cent of consumers who took possession of a new home last
year. Questions covered every stage of the after-sales homeowner-builder
relationship: from the signing of the Agreement of Purchase and Sale, through
construction and the pre-delivery period, to after-sales service.
2008 Tarion Award of Excellence Recipients:
High-Rise Builder Category:
In 1961, Tridel built its first apartment complex featuring twin towers,
260 suites, a recreational centre and landscaped grounds. Today the company is
known for developing innovative programs that help ensure customer
satisfaction on a mass scale. One of their innovations is a customized website
that allows homeowners access to their purchase agreements and records, and
provides a round-the-clock means for reporting issues.
Large Volume Builder Category:
Fusion Homes, Southwestern Ontario
Fostering and maintaining open lines of communication with homeowners is a
hallmark for Fusion Homes, which has grown in just nine years to be a major
player in Southwest Ontario. Fusion has a concept they call 'mass intimacy'
which aims to make things as uncomplicated as possible for home buyers. Every
purchaser is given a 1-800 number for direct access to a project co-ordination
team in Fusion's Customer Service Department, and this team stays with them
throughout their entire new home buying experience.
Medium Volume Builder Category:
Noah Homes, Kingsville
Noah Homes has built more than 125 custom homes in the Leamington area
since it was founded in 2003 and every one has been created using owner Walter
Branco's hands-on approach. He is constantly on call to address homeowner
issues, which the company strives to address within one to two days, and he
meets on a regular basis with his customers.
Small Volume Builder Category:
Sobella House & Home, Kingston
Although Sobella House & Home has only been in business since 2006, the
company has already established a strong reputation for taking the time and
care to do things right the first time. Owners Marten and Karen Bos get to
know their customers and deal with all their service issues personally -
taking calls, making service arrangements, and overseeing tradespeople to
ensure every job is done well.
Tarion Warranty Corporation is a private corporation established in 1976
to serve as the Regulator of the home building industry in Ontario. In this
role, Tarion licenses all home and condominium builders pursuant to provincial
legislation. This statute requires home builders to provide purchasers with
warranty coverage that is guaranteed by Tarion. The Corporation also
establishes minimum time standards for after-sales service, and adjudicates
issues between homeowners and builders. As of the end of 2007, over 1.53
million homes in Ontario have been protected under warranty by Tarion.
(*) Photos of each of the winners are available upon request.
For further information:
For further information: Corinne Smirle, (Ph) (416) 229-3683,