CHICAGO, April 13 /CNW/ - Integrated marketing agency TargetCom has been
awarded two creative assignments for the Midwest Center for Stress & Anxiety
(MWC), the nation's leading provider of self-care and coaching programs for
people who suffer from stress, anxiety and depression.
TargetCom's initial projects are creative concept development and
production of a new direct response television infomercial and short-form
spots. These will be produced for MWC's flagship product, Attacking Anxiety &
Depression, (AA&D), a 15-week program of CDs and DVDs. TargetCom also will
create spots for a new product, The Solution, A 5-Day Emotional Makeover for
Controlling Stress & Worry. The clinically-validated AA&D program is the No. 1
non-pharmaceutical product treating anxiety and depression disorders in the
During its 20-year history, MWC has sold nearly a million of its AA&D
programs to consumers via direct response television and online marketing, in
addition to the best selling books, "From Panic to Power" and "Life Without
Limits," written by Lucinda Bassett, MWC's founder.
"Anxiety and depression disorders today affect nearly 60 million adults
in this country, and our mission is to be a motivating resource that offers
self-help products and services to empower these people with the skills to
create a healthier and more fulfilling life," said Bassett. "Given the
socio-economic environment and increasing levels of stress, anxiety and worry
people are suffering, we anticipate a huge need for our products and
TargetCom President Nora Ligurotis said work is underway to produce the
first series of spots, which will feature consumer testimonials. "We are
extremely pleased to add the Midwest Center to our client roster," she said.
"One of our specialty areas is creating brand-building television with
significant measurable outcomes. We're confident the new creative will deliver
"We are excited to be working with TargetCom because they have a proven
track record of building emotionally-driven campaigns. Further, they are
widely known for exceptional client service and partnering with their clients
to develop a brand strategy that drives growth," said Jennifer Schuler, VP
Product Management. "Our company is entering an exciting new phase of growth,
with new products to serve the increasing number of people seeking
non-pharmaceutical, natural solutions. We believe TargetCom is ideally suited
to help us achieve our goals."
TargetCom (www.targetcom.com) is an integrated marketing agency that
practices the art and science of generating, executing and measuring great
ideas for clients who are serious about growth. The agency, headquartered in
Chicago, is part of MDC Partners, Inc., (www.mdc-partners.com), a leading
provider of marketing communications services based in New York and Toronto.
The Midwest Center for Stress & Anxiety is a leading provider of
self-help and coaching programs for people who suffer from stress, anxiety and
depression. The Midwest Center specializes in cognitive and behavioral-based
solutions that help individuals discover a life of personal fulfillment and
purpose. The company is a portfolio company of Transom Capital Group. For more
information on the Midwest Center, please visit www.stresscenter.com.
For further information:
For further information: Marge Ferroli, (708) 524-5264