Retailer to open pop-up store in Toronto's fashion district
MINNEAPOLIS, Feb. 17, 2012 /CNW/ - Target® is offering Canadians a chance to get their hands on its most recent
limited-edition collection by designer Jason Wu by hosting a one-day only pop-up store in Toronto. The pop-up store
will be located at 363 King St. West and will be open to the public
Feb. 23 from noon until quantities last. Target will donate an amount
equal to 100 percent of the sales from the Jason Wu for Target event to
United Way Toronto. This is Target's first contribution to a charity in Canada.
"Target's known for creating memorable moments and we've been looking
for an opportunity to bring our new Canadian guests a taste of what
they can expect when we open our first stores in 2013," said John
Morioka, senior vice president of merchandising, Target Canada. "The
buzz surrounding Jason's line for Target has been incredible, and,
given his ties to Canada, we thought this collection would serve as a
great introduction to Target's take on affordable design."
Target's pop-up store will feature an assortment of the Jason Wu for Target collection, which launched to much fanfare in the United States on Feb.
5th, along with a Target-branded tote bag created exclusively for t2he
Canadian pop-up store. Prices for the collection range from $10 to $45.
To accommodate anticipated demand, Target will limit purchase
quantities to three items per guest.
"Working with Target has allowed me to reach a much broader audience and
I'm so excited that my Canadian fans will have a chance to experience
this collection for the first time," said Jason Wu, who grew up in
Vancouver. "My collaboration with Target reflects my classic design
aesthetic and is filled with feminine pieces that will brighten up any
Target pioneered the pop-up store concept in 2002 and since that time
has hosted more than 20 pop-up stores. For its first pop-up store in
Canada, Target will offer the first 25 guests an opportunity to take
their photo with designer Jason Wu, who will open the pop-up store at
noon, and Bullseye, Target's beloved bull terrier mascot. Guests
waiting in line will receive updates on product availability, as well
as hot chocolate and a chance to receive a commemorative Bullseye plush
dog. For more information about Target's design partnerships and pop-up
stores, visit ABullseyeView.com.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,763
stores across the United States and at Target.com. The company plans to
open its first stores in Canada in 2013. In addition, the company
operates a credit card segment that offers branded proprietary credit
card products. Since 1946, Target has given 5 percent of its income
through community grants and programs; today, that giving equals more
than $3 million a week. For more information about Target's commitment
to corporate responsibility, visit Target.com/hereforgood. For more information, visit Target.com/Pressroom.
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New
York-based designer Jason Wu has become widely recognized for his
unique and distinctive aesthetic, merging American sportswear with Old
World sophistication. Wu realized his love for fashion at a young age,
and began sketching clothes at the age of 9. After attending Parsons
School of Design, Wu continued to follow his passion, designing women's
apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion
Fund. Since then, Wu's vision has continued to grow, expanding to
include sunglasses, footwear and handbags. His many accomplishments and
accolades have secured Wu a place at the top of fashion industry,
becoming a member of the CFDA in 2009, winning the Swarovski Award for
Womenswear at the CFDA Awards in 2010 and receiving a nomination for
the CFDA/Swarovski Award for Accessory Design in 2011.
For further information:
Joshua Thomas, Target Communications (612) 761-6795
Lisa Gibson, Target Communications (905) 212-8258