DALTON, GA/BRAMPTON, ON, Nov. 16 /CNW/ - Tandus, a leading North American
floorcovering manufacturer headquartered in Dalton, Ga., and SHNIER, a leading
North American floorcovering solutions company, jointly announces a new
partnership, effective November 15, 2007. Under this new agreement, SHNIER
will become the exclusive marketer, seller and logistics provider for all
Tandus Crossley brand residential marketed under the "Crossley At Home" brand.
"We are very excited to embark on this new partnership with SHNIER," said
Glen Hussman, CEO and President, Tandus. "This relationship will allow Tandus
to focus more attention on its commercial business in the marketplace, while
affording our company the opportunity to take Crossley back to its traditional
roots, which is of course the residential side of floorcovering."
This partnership will initially produce a collection of new Crossley
styles, which will be primarily woven styles. These unique new products will
be marketed under the "Crossley At Home" brand name and will be available in
North America exclusively through SHNIER.
"This new strategic partnership combines the strength of our two great
companies," said Carl Hulme, Vice President of Sales, Tandus Canada. "This
allegiance will not only present the marketplace with many new exclusive
product styles, but will provide excellent in-market service from the
logistical, marketing and sales perspectives."
"SHNIER is delighted with this new association," said Ed duDomaine,
President and C.E.O. of SHNIER, Gesco Limited Partnership. "Tandus's strengths
lie in the brand equity of the Crossley name, high quality design
capabilities, and extensive production capacity. SHNIER excels at marketing,
selling and distributing licensed and proprietary branded flooring products to
multiple customer channels. These combined resources make this a highly
"This is one of the most exciting developments in our industry," states
Carmen Chilelli, Director of Merchandising for SHNIER. "Crossley is a brand
that I have long admired for its quality, durability, and exceptional design;
and this will mark the return to its residential roots."
The anticipated launch date for this new collection of Crossley styles
will be spring 2008 with more details to follow.
The current running line of Crossley residential tufted styles, presented
and sold in the current "colourwall", will continue to be supported by Tandus
directly until the new launch takes effect.
Tandus creates floorcovering solutions that enhance spaces for learning,
working, healing, and living through inspired design, leading-edge technology,
unprecedented achievement toward sustainability, and an absolute commitment to
continued leadership. Drawing upon each brand's individual strengths -
Monterey, C&A, and Crossley - Tandus offers its customers single-source
innovative product design and technology, comprehensive services, and
environmental leadership. For more than 40 years, Tandus has been examining
all the ways to be a better corporate citizen and environmental steward - and
then taking actions that lead to demonstrable, meaningful, quantifiable
results. Based in Dalton, GA, Tandus can be found online at www.tandus.com.
SHNIER, GESCO LIMITED PARTNERSHIP
SHNIER, a division of Gesco Limited Partnership, founded in 1938, is
Canada's leading independent, national floorcovering solutions company. SHNIER
remains among the largest of its kind in North America. SHNIER markets and
provides logistics services for a complete range of licensed and proprietary
flooring products and programs, sold through a wide range of customer
channels. The company employs several hundred associates based in each of five
warehouse/showroom/office locations, strategically positioned from coast to
coast. For more information go to www.SHNIER.ca
For further information:
For further information: Dawn McAbee, (706) 259-2601,
firstname.lastname@example.org; Chris Schneider, (905) 789-3703, email@example.com