New OFF!® survey reveals Canadians lose almost two days over the summer
to pesky mosquitoes
TORONTO, May 9 /CNW/ - We've all experienced it - the annoying buzz and
subsequent slap! that can accompany an otherwise peaceful summer evening. Unfortunately,
while the arrival of warm weather becomes a precious opportunity to
enjoy our time outside, it's also a chance for mosquitoes and other
swarming insects to enjoy us too.
As a result, bothersome bugs often prevent us from experiencing the best
that summer has to offer, whether we're spending time at the park,
enjoying time up north or just hanging out in our own backyard. And
after months of communal cabin fever across Canada, the last thing most
Canucks crave is more time inside.
But stay inside we do. In fact, a recent survey1 conducted by Vision Critical for OFF!® found that more than half of Canadians (53 per cent) have stayed
indoors to avoid being bitten by bugs during the summer season, with 16
per cent saying they spend three hours a day or more indoors to avoid
And despite the fact that many would go to drastic lengths to extend
their summer hours by an extra month - including giving up access to
their smartphones (41 per cent), foregoing an hour of sleep (40 per
cent) and even eliminating their morning coffee (32 per cent) - a
whopping 82 per cent say they rarely or never carry insect repellent -
the easiest way to get more hours out of summer.
To help Canadian families enjoy the best summer has to offer, Jim
Lovisek, a professional animal and insect wrangler, recently partnered
with OFF!® to help Canadians spend more bug-free time outdoors.
"Besides the nuisance factor, stinging or biting insects can sometimes
present a threat to our health," said Lovisek. "Long-lasting insect
repellents provide the best protection when mosquitoes are at their
worst - but too often, we forget to pack repellents to keep ourselves
and our family protected."
Squeeze more OFF!® hours out of summer
Lovisek offers these top tips to ensure a bug smart summer this year:
Be prepared, even on-the-go: Part of summer fun is being spontaneous - whether it's a last-minute
hike in the great outdoors or an impromptu picnic in the park. At just
15 mL, new OFF!® Mini Spray is the perfect size to keep in the car, golf bag, tackle
box, purse or soccer bag - so it's easy to be prepared, no matter where
pesky mosquitoes are found.
Avoid mosquito-prone spots: Mosquitoes are attracted to damp, stagnant areas and like to rest in
dense vegetation. Remove standing water on your property (as little as
a tablespoon of water can become a breeding ground for mosquitoes!) and
cut back grasses and other plants that appeal to bothersome bugs.
Watch what you wear: Wear light-coloured clothing when outside, since mosquitoes prefer
darker shades that radiate heat.
Know what you need: Repellents are available in a variety of strengths and formulations to
suit different needs. For example, OFF!® offers a variety of familycare® products - the perfect choice for social occasions, where protection
only needs to last a few hours - as well as Deep Woods® products, which provide longer-term protection (up to eight hours
against mosquitoes) for when bugs are at their worst.
Don't use strong fragrances: Heavily scented toiletries such as soap and perfume may attract
Don't leave protection to chance: Don't rely on home remedies or bath oils, especially during prime
mosquito times at dawn and dusk.
About OFF!® Mini Spray Mosquito Repellent
OFF!® brand has been bringing trusted products and effective protection to
Canadian families and individuals for more than 50 years. Today, the
brand continues to evolve and improve its family of products and offers
products to suit everyone's different lifestyle needs.
The entire line of products, including new OFF!® Mini Spray (available in both familycare® and Deep Woods® versions), is available in food, drug, do-it-yourself and mass
merchandise stores nationwide, including Wal-Mart, Shoppers Drug Mart,
Zellers and Canadian Tire. The manufacturer suggested retail price for OFF!® Mini Spray is $5.99. Retailers may sell for less.
For more information, please visit www.bugsmart.ca.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to
innovative, high-quality products, excellence in the workplace and a
long-term commitment to the environment and the communities in which it
operates. Based in the USA, the company is one of the world's leading
manufacturers of household cleaning products and products for home
storage, air care, and pest control. It markets such well-known brands
as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX®
and ZIPLOC® in the U.S. and beyond, with brands marketed outside the
U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, and MR.
MUSCLE®. The 125-year old company, with more than $8 billion in sales,
employs approximately 12,000 people globally and sells products in
virtually every country around the world. www.scjohnson.com
1 This survey was conducted online within Canada by Angus Reid Public
Opinion on behalf of Edelman Public Relations from March 24th to March
25th, 2011, among a randomly selected, representative sample of 1,031
Canadian adults who are Angus Reid Forum panel members. Individuals
were sampled according to Census data to be representative of the
Canadian national adult population. For complete survey methodology,
including weighting variables, please contact Anya Kravets.
SOURCE SC Johnson
For further information: