Take a Hint: Canadians use technology to get closer to that special someone



    
    Motorola Hint(TM) QA30 to help Canadians manage their relationships on-
    the-go
    

    TORONTO, April 8 /CNW/ - To support the launch of the Motorola Hint QA30,
the ultra-sleek black and red handset that allows users to enjoy conversations
on a full QWERTY slider keypad, Motorola Canada partnered with Angus Reid
Strategies to find out how Canadians are using technology to pass along
'hints' when it comes to making or breaking relationships. Sweaty palms and
awkward first calls are now apparently a thing of the past.
    According to the survey, relationships often blossom thanks to
technology. Two in five (42%) of Canadians aged 18-34 would send a flirtatious
text to hint they have a crush. Youth are also significantly more inclined to
flirt with their crush using Facebook wall posts or gifts (35%) and instant
messaging (32%). On the other hand, just over one in ten Canadians aged 55+
would use Facebook (15%) and instant messaging (12%).
    "The Hint is built for life on the go and managing relationships," said
Carly Biggart, Director of Marketing, Motorola Canada. "We wanted to look at
the role technology plays in Canadians' lives and how we're using it to give
someone a 'hint' that might be hard to give face-to-face. Results show
Canadians are doing everything from flirting to breaking up, all using
technology."
    Surprisingly, a full 10 per cent of Canadians would give someone the hint
that their relationship is over by changing their Facebook status. When it
comes to breaking up the old fashioned way, 35 per cent of Canadians would
choose to break up with someone over the phone or in person and only 10 per
cent would opt not to use technology to get this message across.
    Whether you're flirting, breaking up, making up, or just calling to say
hello, Motorola and Bell Mobility understand you need to stay connected.
That's why they're announcing today the new Motorola Hint(TM) QA30. The
fashionable device, with the integrated Bell user interface, lets clients
access popular features directly from the home screen with just one click(1).
From the main interface clients can browse the Internet between social
engagements or entertain themselves during a down moment by quickly accessing
over 25 icons (referred to as bubbles) including headline sports, news,
weather, horoscopes, email and more, providing quick access to content and
services from their home screen(1). The Bell user interface also offers easy
personalization (with over 60 ways to personalize) and fast access to live
information feeds(1).

    Canadians turn to technology to hint what they can't say face-to-face

    Canadians of all ages are opting to use technology to get their point
across. Interestingly, more Canadians aged 18-34 (15%) would opt not to use
technology to give someone the hint their relationship is over, than those
aged 35-54 (9%) and 55+ (8%).
    "The survey shows that some Canadians are so accustomed to using
technology for every-day interactions with people that they would use texting,
Facebook and e-mail to hint to someone that they either want to start or end a
relationship," said Mandy D'Autremont, Research Associate at Angus Reid
Strategies.

    
    Other highlights from the study:
    --------------------------------
    -   French-speaking Canadians are most likely to show they have a crush
        by sending a flirtatious text message, 16 per cent compared to only 9
        per cent of English-speaking Canadians.
    -   French-speaking Canadians are significantly more likely to use email
        to give someone a hint they have a crush on them - 70 per cent
        compared to 50 per cent of English-speaking Canadians.
    -   English-speaking Canadians are more likely to use Facebook and
        texting to give someone a hint they have a crush (28 per cent,
        compared to 14 per cent of French-speaking Canadians).
    -   Females are more likely to send flirtatious text messages (12 per
        cent compared to 8 per cent of males)
    -   Canadians aged 18-34 are most likely to use text messaging as a
        hinting medium - 17 per cent would use texting to hint they have a
        crush and 3 per cent to hint that someone has food in their teeth or
        their fly is down.
    

    Hint(TM) QA30 Key Features

    With message manager on Motorola Hint users can keep track of
conversations with an intuitive dashboard interface. A full HTML browser and
high-speed connectivity ensures instant access with one touch access - at the
idle screen - to messaging, and email(1).
    Moving beyond the basic flip phone, Motorola Hint's unique sleek design
is an optimal size for those who desire power and style. The innovative
vertical slider design, unique home screen, and full QWERTY slider keypad make
texting and online access easy for anyone. The Motorola Hint features a
full-colour 2.5" widescreen display and provides an excellent messaging
experience combined with optimized predictive text capabilities, making it
easy to read, create and send text messages and e-mail on-the-go(1).
    Never miss a beat with an integrated MP3 player on Motorola Hint. It
supports Bell's Full Track Download service that lets users access the largest
mobile music catalog in Canada featuring two million songs, 1 up to 8GB
optional microSD card storage and has a 3.5mm headset jack for a powerful
music experience. Consumers can even navigate through Motorola Hint and listen
to their favorite beats with the slider open or closed. Hint's media player
even allows access to Live TV, TV clips, commercial-free radio and
Facebook(1).
    Hint also features a 2.0 megapixel fixed-focus, digital zoom camera to
capture shots wherever you are. Add fun clip art to photos to personalize your
favourite shots of you and your crush or use GPS Nav to find out where you're
meeting up. Hint has it all in one small, stylish package(1).

    Pricing & Availability

    The Motorola Hint(TM) QA30 is available exclusively beginning tomorrow at
Bell Mobility retail locations or via www.bell.ca for $79.95 with a three-year
contract or $329.95 without a contract.
    For more information about the Motorola Hint(TM) QA30, please visit
www.motorola.ca/hint

    About the Study

    These are the findings of two Angus Reid Strategies polls conducted on
behalf of Motorola Canada. The first poll was conducted from March 6 to March
7. For the poll, an online survey among 1,000 randomly selected Canadian
adults who are Angus Reid Forum panelists. The margin of error - which
measures sampling variability - is +/- 3.1%, 19 times out of 20. The results
have been statistically weighted according to the most current education, age,
gender and region Census data to ensure a representative sample. Discrepancies
in or between totals are due to rounding.
    The second poll was conducted from March 13 to 14. For the poll, an
online survey was conducted among 1,004 randomly selected Canadian adults who
are Angus Reid Forum panelists. The margin of error - which measures sampling
variability - is +/- 3.1%, 19 times out of 20. The results have been
statistically weighted according to the most current education, age, gender
and region Census data to ensure a representative sample. Discrepancies in or
between totals are due to rounding.

    About Motorola

    Motorola is known around the world for innovation in communications and
is focused on advancing the way the world connects. From broadband
communications infrastructure, enterprise mobility and public safety solutions
to high-definition video and mobile devices, Motorola is leading the next wave
of innovations that enable people, enterprises and governments to be more
connected and more mobile. Motorola (NYSE:   MOT) had sales of US $30.1 billion
in 2008. For more information, please visit www.motorola.com.

    
    (1) Network and/or SIM card dependent feature, not available in all
        areas. Airtime, data charges and/or additional charges may apply.
        Wireless email functionality requires an email account with wireless
        server capabilities.
    

    MOTOROLA and the Stylized M Logo are registered in the US Patent &
Trademark Office. All other product or service names are the property of their
respective owners. (C) Motorola, Inc. 2009. All rights reserved.





For further information:

For further information: Media Contacts: Amanda Shuchat, Hill & Knowlton
(on behalf of Motorola Canada), (416) 413-4629,
amanda.shuchat@hillandknowlton.ca

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