Face, Lips of North American Advertising Program Goes to Winning Look
CALGARY, ALBERTA, September 6 /CNW/ - Taiga Bioactives is looking for a
fresh face for its new branded line of lip care products, slated to be
launched in November throughout North America. The Calgary based organization
said it wants a "fresh face to be the new look" of the sophisticated new lip
care line - currently under wraps.
The winning look will be the face of the new branded line, and featured
in national print ads, online and on billboards throughout Canada, and into
the United States market in 2008. The winning model needs no professional
experience, but rather have "the look of style, sophistication and class,"
according to marketing director Rodger Roeser. The selected model will be
awarded a modeling contract, first class round trip travel to the photography
studio for a professional photo shoot, and accommodations. The selection will
be made by October 1. Ten finalists will be notified the week of September
24th and go through final evaluations before being chosen.
"Real women of all ages are encouraged to send in their photos and brief
bios as to why they should be the chosen one," Roeser explained. "We're not
really looking for professional models, just real Canadian women that work
hard, play hard, and care about their appearance."
Photos and a no more than 50 word bio detailing why "you should be the
face of...", along with contact information needs to be emailed or snail
mailed and received by September 17th at 5 p.m. EST. Emails should go to
email@example.com or snail mail to Eisen Management Group c/o
Taiga Bioactives, 6320 Satinwood Drive, Burlington, KY, USA 41005. Photos will
not be returned.
About Taiga Bioactives
Taiga Bioactives is headquartered in Calgary, Alberta, Canada and
actively develops unique bioactive products in the nutraceutical,
pharmaceutical, and cosmetic markets. These products are marketed throughout
Canada through Korner's Canadian Distribution, Inc.
For further information:
For further information: Eisen Management Group Rodger Roeser, APR,