TABIA hits the streets to support local neighbourhood businesses



    TORONTO, Sept. 10 /CNW/ - John J. Kiru, Executive Director of
TABIA-Toronto Association of Business Improvement Areas, today announced a
major initiative to support local neighborhood businesses.
    "As world leading economists have stated, the backbone of this economy is
small business. To lead our way out of this recession we need to support the
local business person throughout Toronto," Kiru said.
    The Toronto Association of Business Improvement Areas is launching a
unique awareness campaign throughout the 71 BIA locations across the city to
encourage residents to shop in their neighborhoods and support their local
businesses.
    "Think Big-Buy Local" posters will soon be appearing in bus shelters
throughout Toronto. TTC Subway posters and local community newspapers will
also carry the message. Featured on a rotation of nine designs will be
photographs of actual BIA business proprietors in their shops or offices.
    Catch phrases will headline each poster pertaining to a specific
business. For example, the poster featuring tailor Saul Korman, of the
Greektown on the Danforth BIA, taking suit measurements on a customer will
read: "MY NEIGHBOUR Says Size Matters."
    The poster with a photo of West Indian cook Ed Pottinger in his kitchen
in the Riverside BIA will headline: "MY NEIGHBOUR Jerks My Chicken."
    The idea, says Kiru, "Is to encourage residents in the many different
areas of the city to shop in their own neighbourhood. TABIA intends to boost
all BIA businesses throughout the city to aid in the recovery of the
recession." Kiru professes, "We must attack this business recession from the
bottom up and build and support local neighbourhood businesses the best way we
can, Think Big but Buy Local."
    To view the nine posters in the campaign please go to:
http://www.toronto-bia.com/images/stories/tabia/neighbourhood_bus_shelters.pdf
    This campaign is created for TABIA by its Agency of Record, The Backroom
Agency, Strategic Marketing and Communications.





For further information:

For further information: Joe Lewis, Marketing Associate-TABIA, (416)
263-3229

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TORONTO ASSOCIATION OF BUSINESS IMPROVEMENT AREAS

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TABIA

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