SYNNEX named sole distributor of XM Canada satellite radio products



    
    Distribution consolidation of aftermarket products designed to
    increase operational and cost efficiencies for XM Canada
    

    TORONTO, Jan. 14 /CNW/ - XM Canada (TSX:XSR), the country's leading
satellite radio company, today announced that SYNNEX Canada will become the
exclusive supplier of aftermarket XM satellite radio products.
    Under the agreement, SYNNEX Canada, a leading distributor of technology
products, will provide warehousing, distribution, logistics and related
services for XM Canada, distributing radios manufactured by Audiovox and
Pioneer and other aftermarket products.
    "XM Canada is excited to be working with the leading distributor of
consumer technology products in Canada," said Janet Gillespie, marketing vice
president at XM Canada. "By consolidating our distribution, we are leveraging
SYNNEX's exceptional reputation and marketing and sales force expertise to
grow our revenues. At the same time, XM Canada is reducing our supply chain
costs and improving business process efficiencies as part of our overall
corporate plan to strategically trim costs from our business."
    "We are thrilled to partner with a strong brand like XM Canada. This
expansion into the growing satellite radio category is another step in SYNNEX
Canada's ongoing strategy to expand into adjacent markets, bringing greater
opportunity for our reseller partners and more customers for our
manufacturers" said Mark Hardy, Vice President of Product Management at SYNNEX
Canada. "Combining our strong retail relationships and logistic abilities with
XM Canada's brand recognition and great service will help drive the market
further. Canadian retailers, dealers and specialty channels will now have a
simplified single source to order innovative satellite radios like the Pioneer
XMp3 portable player and other products from Audiovox and Pioneer."

    About Canadian Satellite Radio Holdings Inc.

    Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM Canada
and is Canada's premium digital audio entertainment and information company
with the best signal coverage across the country. With 130 digital channels of
choice, XM Canada offers Canadian listeners the most unique and original
Canadian and international programming, including commercial-free music
channels, exclusive live concerts and sports coverage, and the best in talk,
comedy, children's and entertainment programming. A free seven-day trial of XM
Radio Online is available at http://www.xmradio.ca/freetrial/. Visit
www.xmradio.ca for programming and subscription information.

    XM Canada is the satellite entertainment leader in the Canadian
automotive market with long-term factory installation agreements with
manufacturers that own close to 60 per cent share of the domestic vehicle
market. XM's industry-leading products are available at shop.xmradio.ca, and
at retailers nationwide.
    XM programming is available by subscribing directly through XM Canada and
is also available as streams of commercial-free XM music channels on TELUS
Mobile Radio and Rogers Wireless Radio on Demand. XM Canada is the exclusive
music channel provider on Air Canada's flights and is available in select Avis
Budget Group rental vehicles.
    To find out more about Canadian Satellite Radio Holdings Inc. (TSX: XSR),
visit our website at www.xmradio.ca/about/.

    About SYNNEX Canada Limited

    SYNNEX Canada Limited, a subsidiary of SYNNEX Corporation (NYSE:   SNX), is
a leading distributor of technology products to resellers and system builders
across Canada. Committed to driving growth and profitability for its resellers
and vendor partners, SYNNEX Canada offers great product selection at
competitive prices and supports customers with dedicated sales resources,
unique financial services, expert technical support, progressive e-business
tools and fast and accurate delivery with warehouses in key cities. For more
information, visit http://www.synnex.ca





For further information:

For further information: Cohn & Wolfe, Lorena Cordoba, Nell Crichton,
(416) 924-5700 Ext. 4089, 4085, lorena.cordoba@cohnwolfe.ca,
nell.crichton@cohnwolfe.ca


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890